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      • May 1986
      • Case

      Disposable Diaper Industry in 1974, Software Case

      By: W. Carl Kester
      Keywords: Consumer Products Industry
      Citation
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      Kester, W. Carl. "Disposable Diaper Industry in 1974, Software Case." Harvard Business School Case 386-141, May 1986.
      • 1986
      • Chapter

      Consumer Satisfaction with Food Products

      By: J. Quelch and S. Ash
      Citation
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      Quelch, J., and S. Ash. "Consumer Satisfaction with Food Products." In World Food Marketing Systems, edited by Erdener Kaynak, 119–126. London: Butterworths, 1986.
      • February 1986
      • Supplement

      Kedaung Industrial Ltd., Video

      By: Louis T. Wells Jr.
      Presents an interview with the Indonesian partner of Corning Glass Works' investment in Indonesia. The first part of the interview sets out the original decisions made by the partners. It serves to introduce the partners to the class and to help them decide whether to... View Details
      Keywords: Partners and Partnerships; Decisions; Investment; Consumer Products Industry; Indonesia
      Citation
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      Wells, Louis T., Jr. "Kedaung Industrial Ltd., Video." Harvard Business School Video Supplement 886-532, February 1986.
      • September 1985
      • Background Note

      Evolution of Consumer Financial Products

      By: Dwight B. Crane
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      Crane, Dwight B. "Evolution of Consumer Financial Products." Harvard Business School Background Note 286-016, September 1985.
      • August 1985
      • Case

      CML Group, Inc.: Going Public (C)

      By: William A. Sahlman
      Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the... View Details
      Keywords: Initial Public Offering; Going Public; Problems and Challenges; Consumer Products Industry; Consumer Products Industry
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      Sahlman, William A. "CML Group, Inc.: Going Public (C)." Harvard Business School Case 286-009, August 1985.
      • June 1985
      • Case

      Henkel Group: Umbrella Branding and Globalization Decisions

      By: Robert J. Dolan
      Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details
      Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry
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      Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
      • May 1985
      • Case

      Cole National Corp. (C): Consumer Products Division

      By: Frank V. Cespedes
      Keywords: Consumer Products Industry
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      Cespedes, Frank V. "Cole National Corp. (C): Consumer Products Division." Harvard Business School Case 585-173, May 1985.
      • April 1985 (Revised September 1993)
      • Background Note

      Hattori-Seiko and the World Watch Industry in 1980

      By: Michael E. Porter and Edward J. Hoff
      Focuses on the industry's development and evolution in three principal watch producing countries: Switzerland, the United States, and Japan. Based in part on two earlier cases by F.T. Knickerbocker and H.E.R. Uyterhoeven. View Details
      Keywords: Industry Growth; Consumer Products Industry; Japan; Switzerland; United States
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      Porter, Michael E., and Edward J. Hoff. "Hattori-Seiko and the World Watch Industry in 1980." Harvard Business School Background Note 385-300, April 1985. (Revised September 1993.)
      • April 1985
      • Supplement

      Cleveland Twist Drill: Jim Bartlett, Video

      By: Richard G. Hamermesh and Daniel F. Muzyka
      Presents a question and answer session with Jim Bartlett, president of Cleveland Twist Drill. Edited into three parts. Bartlett provides additional insights into the case situation and also describes subsequent events at the company. View Details
      Keywords: Management Teams; Corporate Strategy; Policy; Consumer Products Industry; Consumer Products Industry
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      Hamermesh, Richard G., and Daniel F. Muzyka. "Cleveland Twist Drill: Jim Bartlett, Video." Harvard Business School Video Supplement 885-513, April 1985.
      • April 1985 (Revised September 1986)
      • Case

      CML Group, Inc.: Going Public (B)

      By: William A. Sahlman
      Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public... View Details
      Keywords: Business or Company Management; Initial Public Offering; Financial Markets; Financial Strategy; Planning; Cost vs Benefits; Strategy; Entrepreneurship; Consumer Products Industry; Consumer Products Industry
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      Sahlman, William A. "CML Group, Inc.: Going Public (B)." Harvard Business School Case 285-092, April 1985. (Revised September 1986.)
      • Article

      Consumer Promotions and the Acceleration of Product Purchases

      By: Scott A. Neslin, Caroline Henderson and John A. Quelch
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      Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." Marketing Science 4, no. 2 (Spring 1985): 147–165.
      • February 1985 (Revised June 2001)
      • Teaching Note

      Clarion Optical Co., Teaching Note

      By: Howard H. Stevenson and Michael J. Roberts
      Teaching Note for (9-393-116). View Details
      Keywords: Consumer Products Industry
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      Stevenson, Howard H., and Michael J. Roberts. "Clarion Optical Co., Teaching Note." Harvard Business School Teaching Note 385-082, February 1985. (Revised June 2001.)
      • 1985
      • Working Paper

      Sequential Innovation and Market Structure

      By: Jerry R. Green and Jean-Jacques Laffont
      This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
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      Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
      • September 1984 (Revised December 1992)
      • Case

      Federated Industries (A)

      By: Robert J. Dolan
      The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market. View Details
      Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
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      Dolan, Robert J. "Federated Industries (A)." Harvard Business School Case 585-104, September 1984. (Revised December 1992.)
      • September 1984 (Revised May 1985)
      • Teaching Note

      Federated Industries (A) TN

      By: Robert J. Dolan
      Teaching Note for (9-585-104). View Details
      Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
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      Dolan, Robert J. "Federated Industries (A) TN." Harvard Business School Teaching Note 585-105, September 1984. (Revised May 1985.)
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (A)

      By: Robert J. Dolan
      Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
      Citation
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (B)

      By: Robert J. Dolan
      Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market." Harvard Business School Case 385-045, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)." Harvard Business School Case 385-048, August 1984.
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