Publications

Publications

Filter Results: (1,667) Arrow Down
Filter Results: (1,667) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 56 of 1,667 Results →
  • 01 Dec 2009
  • News

Noted & Quoted

18, 2009) “Google will have continuous challenges to major initiatives around consumer choice, security and trust, and privacy. ” — Professor David Yoffie, commenting on the legal and consumer backlash... View Details
  • 01 Sep 2014
  • News

Feedback

position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna Badmaeva (GMP 12, 2012) via... View Details
  • March 2007 (Revised March 2007)
  • Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details
Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States
Related
  • July 2002
  • Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
Related
  • February 2022
  • Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
Related
  • Student-Profile

Talia Gillis

consumer finance. I am interested in how the market and regulatory structure impact the way people interact with financial institutions and engage in financial transactions. The study of the process by which regulators adopt policies, and... View Details
  • 04 Sep 2019
  • News

Ask the Expert: Bounce Back

which we can build a richer, more accurate profile for users of any age. That allows us to personalize messages more precisely, which is exactly what consumers want. They get irritated by offers that clearly aren’t for them—like the... View Details
Keywords: Jen McFarland Flint
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Related
  • September–October 2013
  • Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Related
  • 08 Jun 2023
  • News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and... View Details
Keywords: Margie Kelley
  • 11 Jan 2019
  • News

Case Study: Beating Bias

school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own political bias and, in so doing, had failed to get the full picture of the... View Details
Keywords: Jen McFarland Flint
  • April 17, 2023
  • Article

Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice

By: Joseph Pacelli
Keywords: Cryptocurrency; Power and Influence; Investment; Governing Rules, Regulations, and Reforms; Investment Return; Consumer Behavior
Related
  • 2010
  • Chapter

The Impact of Employer Matching on Savings Plan Participation under Automatic Enrollment

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
Existing research has documented the large impact that automatic enrollment has on savings plan participation. All the companies examined in these studies, however, have combined automatic enrollment with an employer match. This raises a question about how effective... View Details
Keywords: Motivation and Incentives; Consumer Behavior; Personal Finance; Investment Funds; Microeconomics; Compensation and Benefits
Related
  • February 2010 (Revised October 2010)
  • Case

YouTube: Time to Charge Users?

By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
Related
  • Student-Faculty-Profile

Michelle Shell & Ryan Buell

best decisions and undermine our service experiences in the process. Behavioral science and economics has identified choice architecture as one path for helping consumers make better decisions in these... View Details
  • December 18, 2023
  • Article

Are Everywhere Stores the New Face of Retail?

By: David R. Bell, Santiago Gallino and Antonio Moreno
Historically, customer engagement and product fulfillment occurred in the same place — a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related... View Details
Keywords: Customer Focus and Relationships; Consumer Behavior; Distribution; Logistics; Retail Industry
Related
  • 01 Apr 2001
  • News

Student Conferences Tackle Business Issues

(MBA 1975), president of Women’s World Banking; Rena Clark (MBA 1990), chair and COO of QVS, Inc.; Judith R. Haberkorn (111th AMP), retired president of consumer sales and service at Verizon; Andrea Caren Silbert (MBA 1992), founder and... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Mar 2012
  • News

Speak English, Please!

proficient in English, or risk demotion. “I was simply astonished,” said one engineer interviewed after the announcement. “Many Rakuten employees are allergic to English.” At Rakuten, an online shopping mall that does not sell to View Details
Keywords: Kim Girard; Miscellaneous Store Retailers; Retail Trade
  • 06 Oct 2015
  • First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2021
  • News

The Sparkles in Our Skies

created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details
Keywords: April White; Nonstore Retailers; Retail Trade