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  • All HBS Web  (2,181)
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  • 03 Aug 2016
  • What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership and servant leadership, View Details
Keywords: by James Heskett; Education
  • May 1994 (Revised July 1995)
  • Case

Taco Bell--1994

By: Leonard A. Schlesinger
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
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Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
  • 18 Nov 2009
  • HBS Case

Customer Feedback Not on elBulli’s Menu

of an elBulli hotel and a chain of reasonably priced restaurants called Fast Good. But what is the balance between leveraging the Adrià/elBulli brand and breaking its core meaning? In a classroom discussion of first-year Marketing... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

differences appear to be associated with different models of development—open, distributed organizations developing systems with smaller cores. We find that core components are often dispersed throughout a system, making their detection and View Details
Keywords: Martha Lagace
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

growing rapidly in importance. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52240 forthcoming Management Science Discretionary Task Ordering: Queue Management in Radiological Services By:... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

options. Brand manager Margaret Foley is facing an increasingly complex media environment in which her traditional media plan, focused on television, print, and radio advertising, has become less effective... View Details
Keywords: Martha Lagace
  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
Keywords: by Poping Lin; Consumer Products
  • 10 Aug 2016
  • Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

coauthored an essay to help students think through the complicated decision about where to go to college. Previous research has produced mixed results when it comes to the ripple effect of scandals. The Woods imbroglio may have hurt Brand... View Details
Keywords: by Dina Gerdeman; Education
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details
Keywords: by Sara Grant; Computer; Consumer Products; Technology
  • 14 May 2012
  • Research & Ideas

Breaking the Smartphone Addiction

business services team effectiveness, and overall case experience. It is becoming part of the culture—the future of BCG." The Cycle Of Responsiveness: The Root Of The 24/7 Habit The reason PTO can be so effective for both individuals' work-lives and the work... View Details
Keywords: by Leslie A. Perlow
  • 17 Mar 2015
  • First Look

First Look: March 17

volatility, whereas shadow banks tend to hold relatively liquid assets. Publisher's link: http://www.people.hbs.edu/shanson/banks_20150305_FINAL.pdf March 2015 Production and Operations Management Managing... View Details
Keywords: Sean Silverthorne
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

girls reveal insecurities about their looks, showing the harm done by unrealistic standards set by the industry. (Dove is also the subject of a new case by Deighton.) “Authenticity becomes a much more desirable property than exaggeration.” "The story of Dove is one of... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

about how poor operational decisions create unnecessary complications that lead to quality problems and lower labor productivity and, in general, make life hard for retail employees." Ton is interested in demonstrating how operations can be designed and View Details
Keywords: by Julia Hanna; Retail; Food & Beverage
  • December 2003 (Revised April 2004)
  • Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa
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MacCormack, Alan D., Marius Leibold, Sven Voelpel, and Kerry Herman. "Dragon's Teeth Vineyards." Harvard Business School Case 604-069, December 2003. (Revised April 2004.)
  • 13 Apr 2015
  • Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

revenue for their companies. "For many firms, it's possible to act sustainably and make money at the same time," says Henderson, the John and Natty McArthur University Professor at Harvard University who has a joint appointment in the General View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details
Keywords: by Manda Mahoney
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2008
  • First Look

First Look: August 26, 2008

working on finding a bed for Dugar's patient on the Coronary Care Unit (CCU) while at the same time, the TSICU attending, Dr. Fred Moran, was debating with the nurse manager about whether they should accept Dugar's patient. Ultimately,... View Details
Keywords: Sean Silverthorne
  • 13 May 2008
  • First Look

First Look: May 13, 2008

climate change management will figure into BP's corporate strategy. Climate change management was a major part of BP's strategy under Browne: In 1997 Browne broke from his colleagues, publicly declaring that... View Details
Keywords: Martha Lagace
  • October 2018 (Revised April 2019)
  • Teaching Note

Kids & Company: Entering the U.S.

By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011. View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Leadership; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Selection and Staffing; Customer Focus and Relationships; United States; Canada
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Groysberg, Boris, and Matthew G. Preble. "Kids & Company: Entering the U.S." Harvard Business School Teaching Note 419-002, October 2018. (Revised April 2019.)
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