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  • Teaching Interest

Overview

Lena teaches the required first year MBA course on Leadership and Corporate Accountability, an elective second year MBA course on Law, Management and Entrepreurship, and an elective second year MBA course on Challenges and Opportunities in the Restaurant Industry. View Details
Keywords: Compliance; Governance; Fiduciary Duties; Responsibilities To Investors; Responsibilities To Customers; Restaurants; Sustainability; Private Equity Documentation; Start-ups; Entrepreneurship; Entrepreneurship Through Acquisition; Law; Laws and Statutes; Lawsuits and Litigation; Corporate Entrepreneurship; Corporate Governance; Governance Compliance; Governance Controls; Food; Environmental Sustainability; Private Ownership; Private Equity; Food and Beverage Industry; Food and Beverage Industry; United States; Europe; Chile; India
  • January 2023
  • Case

Kavnia Coffee

By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta and Jiyoon Han
Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable. View Details
Keywords: Entrepreneurship; Operations; Business Startups; Failure; Business Exit or Shutdown; Food and Beverage Industry; Food and Beverage Industry; United States
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Hyde, Lindsay N., Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta, and Jiyoon Han. "Kavnia Coffee." Harvard Business School Case 823-007, January 2023.
  • May 2020
  • Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery
Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details
Keywords: Marketing; Marketing Strategy; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; United States
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Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Teaching Note 520-114, May 2020.
  • May 2017
  • Article

Psychologically Informed Implementations of Sugary-Drink Portion Limits

By: Leslie John, Grant Donnelly and Christina Roberto
In 2012, the New York City Board of Health prohibited restaurants from selling sugary drinks in containers larger than 16 ounces. Although a state court ruled that the Board of Health did not have the authority to implement such a policy, it remains a legally viable... View Details
Keywords: Nutrition; Governing Rules, Regulations, and Reforms; Food and Beverage Industry; Food and Beverage Industry; New York (city, NY)
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John, Leslie, Grant Donnelly, and Christina Roberto. "Psychologically Informed Implementations of Sugary-Drink Portion Limits." Psychological Science 28, no. 5 (May 2017): 620–629.
  • April 2014
  • Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang
A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details
Keywords: Fair Trade; Coffee; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Food and Beverage Industry; Latin America; Central America; Mexico; Guatemala; Nicaragua
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Marquis, Christopher, and Zoe Yang. "Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America." Harvard Business School Case 414-065, April 2014.
  • April 2011
  • Teaching Note

Cork'd: Building a Social Network for Wine Lovers (TN)

Teaching Note for 911026. View Details
Keywords: Social and Collaborative Networks; Internet and the Web; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry
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Coles, Peter A. "Cork'd: Building a Social Network for Wine Lovers (TN)." Harvard Business School Teaching Note 911-064, April 2011.
  • September 2008
  • Supplement

Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch

By: John A. Quelch
Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision. View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Private Equity; Investment; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry
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Quelch, John A. "Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-709, September 2008.
  • May 2008
  • Teaching Note

Lion Capital and the Blackstone Group: The Orangina Deal (TN)

By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Teaching Note for [807005]. View Details
Keywords: Private Equity; Bids and Bidding; Negotiation Deal; Valuation; Food and Beverage Industry; Food and Beverage Industry
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Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Lion Capital and the Blackstone Group: The Orangina Deal (TN)." Harvard Business School Teaching Note 808-056, May 2008.
  • December 2006 (Revised August 2009)
  • Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Food and Beverage Industry; Food and Beverage Industry
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Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
  • April 1978
  • Case

General Foods: Opportunities in the Dog Food Market

Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Food and Beverage Industry; Food and Beverage Industry
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Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a tomato processing company based in... View Details
Keywords: by Maggie Starvish; Food & Beverage; Food & Beverage; Food & Beverage
  • October 1988
  • Case

Harris Seafoods Leveraged Buyout

By: William A. Sahlman
Describes set of issues confronting Alison Lassiter, who is trying to help Charlie Harris arrange a leveraged buyout of the shrimp company he runs, a division of a publicly traded company, Katy Industries. Lassiter has prepared a memorandum discussing and analyzing the... View Details
Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Equity; Cost vs Benefits; Negotiation Tactics; Negotiation Preparation; Financial Management; Strategy; Management Analysis, Tools, and Techniques; Planning; Food and Beverage Industry; Food and Beverage Industry
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Sahlman, William A. "Harris Seafoods Leveraged Buyout." Harvard Business School Case 289-019, October 1988.
  • August 2024
  • Case

Coca Cola İçecek—Managing a Sudden Turbulence

By: Felix Oberholzer-Gee, Namrata Arora and Gizem Cihan Dincsoy
In November 2021, Kerem Kerimoğlu, Coca Cola İçecek (CCI) Group Supply Chain Development Director, is alarmed by a news headline revealing a shortage of Turkish truck drivers impacting Europe. This crisis quickly affects CCI's distribution as third-party logistics... View Details
Keywords: Business Strategy; Logistics; Supply Chain Management; Crisis Management; Distribution; Food and Beverage Industry; Food and Beverage Industry; Turkey; Central Asia; Middle East
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Oberholzer-Gee, Felix, Namrata Arora, and Gizem Cihan Dincsoy. "Coca Cola İçecek—Managing a Sudden Turbulence." Harvard Business School Case 725-368, August 2024.
  • July 2022
  • Case

General Mills: Responding to the Killing of George Floyd (A)

By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details
Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Food and Beverage Industry; Food and Beverage Industry; Minneapolis; Minnesota; United States
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Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (A)." Harvard Business School Case 323-019, July 2022.
  • January 2022 (Revised September 2022)
  • Teaching Note

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery
Teaching Note for HBS Case No. 521-073. View Details
Keywords: Brand Management; Competition; Growth Strategy; First-mover Advantage; Marketing; Marketing Strategy; Brands and Branding; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry; United States; North America
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Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Teaching Note 522-064, January 2022. (Revised September 2022.)
  • August 2021
  • Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Food and Beverage Industry; Food and Beverage Industry
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Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
  • 2013
  • Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Food and Beverage Industry; Food and Beverage Industry
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Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.
  • October 1999 (Revised October 2000)
  • Case

Coca-Cola Company (A), The

By: David F. Hawkins
In order to fully appreciate Coca-Cola's profitability, financial risk, and operating risk, Jane Wilson, a security analyst, is considering preparing a consolidated financial statement for Coca-Cola analyzing Coca-Cola Enterprises as a fully consolidated entity. View Details
Keywords: Accounting Audits; Financial Statements; Business Earnings; History; Private Sector; Business Units; Consolidation; Organizations; Operations; Private Ownership; Food and Beverage Industry; Food and Beverage Industry
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Hawkins, David F. "Coca-Cola Company (A), The." Harvard Business School Case 100-001, October 1999. (Revised October 2000.)
  • August 1993
  • Case

Nestle S.A.: International Marketing (B)

By: John A. Quelch
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Food and Beverage Industry; Food and Beverage Industry; Switzerland
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Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.
  • December 1992
  • Case

Nestle Italy

By: John A. Quelch
Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details
Keywords: Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Italy
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Quelch, John A., and Michele Costabile. "Nestle Italy." Harvard Business School Case 593-009, December 1992.
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