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- All HBS Web (1,570)
- Faculty Publications (469)
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 06 Oct 2015
- First Look
October 6, 2015
changing this since it is focused on the material issues that affect a company’s ability to create value over the short-, medium-, and long-term. Each country must take its own path to integrated reporting. This is illustrated by analyzing the different regulatory and... View Details
Keywords: Sean Silverthorne
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
which matches consumer demand with sellers' excess inventory -- one of the Internet's big winners. The inspiration of former marketing consultant Jay Walker, Priceline opened for business a little over two years ago. Previously, in 1995,... View Details
Keywords: James E. Aisner
- 01 Sep 2008
- News
Mara Aspinall
medication, to reflect the availability and efficacy of a test to guide patient dosing. Are there other countries that are making more progress on this than we are? Several single-payer systems have been more aggressive in personalizing medicine and View Details
- 01 Jun 2009
- News
Author Charley Ellis on Goldman Sachs
outrageous. Others would argue that these are exceedingly high-skilled talents working brutal hours in an extremely demanding and competitive environment, that the firm was risking its own capital and doing things that the world as a... View Details
Keywords: Finance
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
the additional risk and legwork involved in making an independent film can pay off in creative control over the final product—even after a studio accepts a film for marketing and distribution, executives can’t demand that the ending a... View Details
- 05 Dec 2016
- News
The Dragon’s Tale
demands of increasingly sophisticated Chinese consumers is a more complicated challenge. One approach Chinese manufacturers are using is to acquire companies around the world in order to get fast access to the technologies they need to... View Details
Keywords: Deborah Blagg
- September 2010 (Revised March 2012)
- Teaching Note
China "Unbalanced" (TN)
By: Diego A. Comin and Richard H.K. Vietor
Teaching Note for 711010. View Details
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
explain a little bit about your research in this area? Josh Lerner: By the end of World War II, the corporate research laboratory model was widely adopted in the United States. A corporation would have a centralized facility where it... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
years, the mutual fund would shake up established norms of wealth creation and distribution in the United States. Indeed, it would help reshape America by uniting Wall Street and Main Street, two disparate... View Details
Keywords: Garry Emmons
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the safety of their food, so a... View Details
- 01 Dec 2013
- News
Faculty Books
a Chaotic World by Michael Wheeler (Simon & Schuster) Wheeler, the MBA Class of 1952 Professor of Management Practice, retired, shows how master negotiators thrive in the face of chaos and uncertainty. They understand negotiation as a process of exploration that View Details
- 24 Sep 2020
- News
The Race for a Vaccine
control healthcare costs through better prevention. For instance, in 2014 the United States’ Centers for Disease Control and Prevention recommended that all adults over 65 receive a dose of Prevnar 13, a Pfizer product that protects... View Details
- 01 Jun 2005
- News
Do You Speak Business?
management,” declares HBS professor John Quelch, an expert in international marketing and business development. He describes this style as an amalgam, built atop a U.S. model that has borrowed freely from others around the world. “With the View Details
Keywords: Garry Emmons
- 06 Dec 2021
- News
What's the Word?
says. “And that was overly optimistic; it worked only when everything clicked.” The subsequent national conversation about minimizing risk through reshoring—that is, bringing American manufacturing facilities back to the United... View Details
- January 2024 (Revised February 2024)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)
- March 2007 (Revised March 2007)
- Case
Burt's Bees: Leaving the Hive
Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details
Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States
Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)
- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
Risky Behavior During COVID-19, a National Bureau of Economic Research Working Paper released in August. Lessons from the pandemic’s first wave News of a deadly virus hitting the United States was enough to keep diners home in early... View Details
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
as it is being employed to unite dispersed functional or geographic groups within a firm. While automatic process execution continues to be valuable for these networks, the greater goal of integration often appears to be better and faster... View Details
Keywords: by Andrew McAfee
- 21 Feb 2023
- Blog Post
Accelerating Climate Solutions - Short Intensive Program 2023
This is a repost from HBS Newsroom, see the original post here. New Short Intensive Course at Harvard Business School Meets Growing Student Demand for Climate in the MBA Classroom One might not immediately see the Gospel of Mark, which... View Details