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  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

a number of companies have adopted an intriguing approach, which at first seems counterintuitive. Essentially, these companies have abandoned their efforts to understand exactly what products their customers want and have instead equipped... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • 16 Aug 2011
  • First Look

First Look: August 16

allowing more efficient firms to grow as CEOs can decentralize more decisions and (2) trust complements the adoption of new technologies, thereby increasing productivity within firms during times of rapid View Details
Keywords: Sean Silverthorne
  • January 2025
  • Teaching Note

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel and Stacy Straaberg
Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Green Technology Industry; Green Technology Industry; Germany; Europe
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Serafeim, George, Michael W. Toffel, and Stacy Straaberg. "Vytal: Packaging-as-a-Service." Harvard Business School Teaching Note 125-003, January 2025.
  • 06 May 2014
  • First Look

First Look: May 6

sample of 180 U.S. companies, we find that corporations that voluntarily adopted sustainability policies by 1993-termed as High Sustainability companies-exhibit by 2009 distinct organizational processes compared to a matched sample of... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2010
  • First Look

First Look: July 20

payments, and deferred taxes are incrementally value-relevant but that only the impairment of goodwill and deferred taxes reveal new information. Our results indicate that mandatory IFRS adoption alters investors' beliefs about stock... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

measure both face-to-face and electronic interaction before and after the adoption of open office architecture. The results inform our understanding of the impact on human behavior of workspaces that trend toward fewer spatial boundaries... View Details
Keywords: Dina Gerdeman
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

grocery and dry goods, such as canned foods and boxed breakfast cereals. It was not until after World War II that the majority of American grocers adopted self-service to meat and produce sections. Business historians have explored the... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2016
  • First Look

January 12, 2016

medical devices after they are approved by the appropriate regulatory authorities. Historically, such surveillance was based on voluntary reports by medical practitioners, but with the widespread adoption of electronic medical records and... View Details
Keywords: Carmen Nobel
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

best uses of technology and other support systems create frontline service heroes and heroines, so leaders use technology to elevate the most important and eliminate the worst service jobs; (7) satisfying... View Details
Keywords: Carmen Nobel
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

initial studies that have adopted a "behavioral operations perspective" and explore the theoretical and practical implications of incorporating behavioral and cognitive factors into models of operations. Specifically, we address... View Details
Keywords: Martha Lagace
  • 17 Mar 2015
  • First Look

First Look: March 17

contract types; ii) greater partner integration is associated with higher product quality only in projects that adopt more flexible time and materials or performance-based contracts; and iii) in projects where the choice of contract is... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

lead their facilities to prioritize different external pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with particularly influential corporate departments are more... View Details
Keywords: Martha Lagace
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

determine whether they think the company is ready to scale those efforts or whether it is premature to do so. Purchase this case:http://hbr.org/search/813107-PDF-ENG Longtop Financial Technologies (D) Hawkins, David F. Harvard Business... View Details
Keywords: Sean Silverthorne
  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

increase their allocation to growth stocks as a result of their desire to optimally increase their overall allocation to equities. We also explore the welfare implications of adopting the optimal dynamic rebalancing strategy vis-à-vis... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

explore the role of organizational identity in the adoption of new sustainability practices, focusing on how identity functions as a driver of (or sometimes a drag on) adoption. Drawing on illustrations from the U.S. hotel industry, we... View Details
Keywords: Sean Silverthorne
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

necessarily need an outsider to provide an outside perspective, however. Occasionally a creative, clear-headed insider can break free of both his company's and his own preconceptions by adopting a novel point of view. This was... View Details
Keywords: by Martha Lagace; Technology; Technology; Technology
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

financial and non-financial measurements in four perspectives: financial, customer, internal process, and learning and growth. The approach quickly evolved into a new system for describing and managing strategy.2 Many of the organizations that View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that threatened intrusion is... View Details
Keywords: Martha Lagace
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

Umit Gurun, and Scott Duke Kominers Abstract—The patent system is commonly justified as a way to promote social welfare and, more specifically, technological progress. For years, however, there has been concern that patent litigation is... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

The Mitchell Family and Mitchells/Richards Harvard Business School Case 605-047 Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and "high-touch" customer-service. A... View Details
Keywords: Martha Lagace
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