Publications
Publications
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- All HBS Web
(5,735)
- Faculty Publications (1,387)
- January 2006 (Revised July 2007)
- Case
Juan Trippe and Pan American World Airways
By: Nitin Nohria, Anthony Mayo and Mark Rennella
A fascination with flight and a forceful personality helped to create a market for air travel and shape the modern airline industry. Masterfully wielding his power and influence, Juan Trippe built Pan American Airways by combining bold moves and blind ambition. Across... View Details
- December 2005 (Revised February 2006)
- Case
Migros
By: Forest L. Reinhardt, Vincent Marie Dessain and Anders Sjoman
In October 2005, Urs Riedener, head of marketing at Swiss retailer Migros, is contemplating the company's competitive position. Primarily a retailer for foods and near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only... View Details
Keywords: Competitive Advantage; Corporate Governance; Corporate Strategy; Cooperative Ownership; Supply Chain Management; Product Marketing; Environmental Sustainability; Social Enterprise; Business or Company Management; Marketing Strategy; Retail Industry; Agriculture and Agribusiness Industry; Switzerland
- November 2005 (Revised February 2006)
- Module Note
Rethinking Branding
By: Youngme E. Moon
The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details
Keywords: Brands and Branding
- June 2005
- Teaching Note
The Equator Principles: An Industry Approach to Managing Environmental and Social Risks (TN)
By: Benjamin C. Esty and Aldo Sesia
- June 2005 (Revised January 2006)
- Case
Microsoft in 2005
By: David B. Yoffie, Darmesh M Mehta and Rudina I Seseri
Focuses on Microsoft's strategy for sustaining competitive advantage in the global software industry. Also, explores Microsoft's history and its current position, as it tries to diversify its product and service revenue streams. View Details
- June 2005 (Revised January 2007)
- Case
Equator Principles, The: An Industry Approach to Managing Environmental and Social Risks
By: Benjamin C. Esty, Carin-Isabel Knoop and Aldo Sesia
In June 2003, 10 leading international banks adopted new voluntary guidelines, called the Equator Principles, to promote sustainable development in project finance. In recent years, nongovernmental organizations (NGOs) had raised issues about the lenders'... View Details
- June 2005 (Revised September 2008)
- Class Lecture
Strategy: Building and Sustaining Competitive Advantage
By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details
Keywords: Competitive Advantage
- April 2005 (Revised November 2008)
- Case
Banco Real: Banking on Sustainability
By: Rosabeth M. Kanter and Ricardo Reisen de Pinho
ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details
- 2005
- Book
Environmental Protection and the Social Responsibility of Firms: Perspectives from Law, Economics, and Business
By: Bruce L. Hay, Robert Stavins and Richard Vietor
- March 2005
- Article
Sovereign Debt As a Contingent Claim: A Quantitative Approach
By: Laura Alfaro and Fabio Kanczuk
We construct a dynamic equilibrium model with contingent service and adverse selection to quantitatively study sovereign debt. In the model, benefits of defaulting are tempered by higher future interest rates. For a wide set of parameters, the only equilibrium is one... View Details
- February 2005
- Article
Managing the Ecosystem
By: Marco Iansiti
The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details
- January 2005 (Revised March 2008)
- Exercise
New Service Design Exercise
By: Frances X. Frei
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic... View Details
- 2005
- Article
Framing the Elusive Concept of Sustainability: A Sustainability Hierarchy
By: Julian D. Marshall and Michael W. Toffel
- 2005
- Working Paper
Nominal versus Indexed Debt: A Quantitative Horse Race
By: Laura Alfaro and Fabio Kanczuk
The main arguments in favor of and against nominal and indexed debt are the incentive to default through inflation versus hedging against unforeseen shocks. We model and calibrate these arguments to assess their quantitative importance. We use a dynamic equilibrium... View Details
- December 2004 (Revised May 2005)
- Case
Nestle: Sustainable Agriculture Initiative
Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the... View Details
- 2004
- Chapter
Institutional Pressure and Environmental Management Practices
By: Magali Delmas and Michael W. Toffel