Publications

March 2019 (Revised April 2021)
Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details

Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom

October 2024
Background Note

Outsourcing Primer

By: Willy C. Shih

This note provides some background on one of the key resource allocation decisions managers make as they develop and produce products and services: what should they do with the walls of their own firm, and what they should depend upon suppliers or contractors to... View Details

Keywords: Outsourcing; Offshoring And Outsourcing; Production; Product Development; Resource Allocation; Supply Chain Management; Manufacturing Industry; United States; Asia

March 2006
Teaching Note

Fred Khosravi and AccessClosure (TN)

By: Richard G. Hamermesh and Erin Seefeld

Teaching Note to (806-044). View Details

Keywords: Entrepreneurship; Decision Choices and Conditions; Mergers and Acquisitions; Business Exit or Shutdown; Initial Public Offering; Medical Devices and Supplies Industry

June 2024 (Revised June 2025)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Food and Beverage Industry; Food and Beverage Industry; United States

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

founder wants to take that model and replicate it in Brazil, for example, he needs logistics and financing infrastructure. Even if the demand for flat-panel TVs exists, he... View Details

Keywords: by Martha Lagace

Web

Philanthropy - Institute For Strategy And Competitiveness

Mark R. Kramer When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying... View Details

March 2016 (Revised March 2022)
Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears

Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details

11 Oct 2021
Blog Post

Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)

years at HBS, allowed her to pick up experiences, skills, and knowledge that would help her carve a path from chemical engineering and supply chain to climate operations... View Details

February 2019 (Revised September 2019)
Case

Theranos: The Unicorn That Wasn't

By: Joseph B. Fuller and John Masko

In 2003, 19-year-old Elizabeth Holmes founded a startup dedicated to making blood testing easier and more affordable. By 2015, her company, Theranos, was worth $9 billion. It boasted a star-studded board and contracts with national pharmacy and supermarket chains... View Details

Keywords: Theranos; Blood; Lab Testing; Fraud; Holmes; Balwani; Shultz; Carreyrou; Securities And Exchange Commission; Food And Drug Administration; FDA; SEC; Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Entrepreneurship; Medical Devices and Supplies Industry

2009
Report

Clusters, Cluster Policy, and Swedish Competitiveness

By: Christian H.M. Ketels

Proximity enables firms to take advantage of knowledge spill-overs and exploit supplierdemand linkages with other entities engaged in related activities. Cluster strength thus seems to be one of the important determinants of prosperity differences across geographies.... View Details

Keywords: Policy; Knowledge Use and Leverage; Industry Clusters; Business and Government Relations; Competitive Strategy; Competitive Advantage; Sweden

Read Now

October 1995 (Revised April 1997)
Case

Apparel Exports and the Indian Economy

By: Ananth Raman

Indian apparel exports are enjoying considerable success in the international markets. However, the future is uncertain owing to impending technological, regulatory, and market changes. This case explores the long lead times for sourcing apparel from India and provides... View Details

Keywords: Working Capital; Supply Chain Management; Supply and Industry; Apparel and Accessories Industry; India

15 Jun 2021
News

June 2021 Books and Podcasts

jet-powered airliners. The growing requirement for more factory space was fueled by new models and a surging worldwide demand for air travel. Massive construction projects were launched, including a new... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

2018
Working Paper

Intellectual Baggage of Ethnic Migrant Inventors: Transfer and Recombination of Knowledge Across Borders

By: Prithwiraj Choudhury

Ethnic migrant inventors might differ from locals in terms of knowledge they bring to host firms. We study the role of first-generation ethnic migrant inventors in cross-border transfer of knowledge previously locked within the cultural context of their home regions.... View Details

Keywords: Skilled Migration; Ethnic Migration; First-generation Migrant; Cultural Context; Knowledge Flows; Knowledge Reuse; Knowledge Recombination; Recombinant Creation; H1B Visas; Knowledge Sharing; Knowledge Use and Leverage; Knowledge Dissemination; Immigration; Ethnicity