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Show Results For
- All HBS Web
(1,498)
- People (10)
- News (414)
- Research (854)
- Events (6)
- Multimedia (15)
- Faculty Publications (484)
- 22 Feb 2022
- News
Action Plan: Portfolio Strategy
efficient and develop yourself.” Build your own brand. You need to understand your own narrative and purpose—and share it widely, through conferences, social media, networking, and media interviews: “I was... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
branding and market intelligence,” she says. “Sometimes there isn’t a trademark issue, but perhaps there are associations with another category of goods that could be worrisome, or just send the wrong message.” Other recently added features include a cross-search of... View Details
Keywords: Julia Hanna
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
products, software, education, and media in North America and Europe, I've found the same pattern. Organizational pathologies—secrecy, blame, isolation, avoidance, passivity, and feelings of helplessness—arise during a difficult time for... View Details
Keywords: by Rosabeth Moss Kanter
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public affairs, branding, consulting,... View Details
- 01 Dec 2019
- News
John McArthur
building the faculty through the recruitment and promotion of outstanding faculty members, strengthening research, enhancing Executive Education, and launching important initiatives in ethics and social enterprise. He also oversaw a major... View Details
Keywords: Dean
- 06 May 2008
- First Look
First Look: May 6, 2008
its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes... View Details
Keywords: Martha Lagace
- 25 Feb 2020
- Research & Ideas
For Migrant Workers, Homesickness Can Reduce Productivity
more productive.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: FatCamera] Related Reading How Companies Benefit When Employees Work... View Details
Keywords: by Kristen Senz
- Profile
Willa Zhou
As an undergraduate at Harvard College, Willa Zhou consistently participated in the Social Enterprise Conference across the Charles, at HBS. "I thought, it would be so cool to go to school there!" says Willa. She applied for and... View Details
- 22 May 2012
- First Look
First Look: May 22
approach across multiple business units. Social Entrepreneurs as Institutional Entrepreneurs: The Case of Sekem Authors:Tomislav Rimac, Johanna Mair, and Julie Battilana Publication:In Using a Positive Lens to Explore View Details
Keywords: Sean Silverthorne
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
engagement practices. Finally, I explore the limits and anticompetitive concerns to the theory of change presented here. Harvard Business School Case 917-019 Buffer.com Social media company Buffer wanted to... View Details
Keywords: Sean Silverthorne
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
to advertise when media stories of trips and bonuses remind consumers of their extravagance and malfeasance? For consumers to change banks is burdensome but they can easily move assets among their accounts at different firms. No... View Details
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
politicians filed suits against their banks, claiming that they had not comprehended the risky nature of the loans they undertook. "Local politicians have been vocal ex post both in the media and in [the] French Congress," the researchers... View Details
- 07 Jun 2019
- Book
Are You a Digital Manager?
working, and making decisions together if they were to fully embrace the rich diversity of culture, expertise, and experience the team represented. As one manager in a global company put it, “Social media will never replace the dinner... View Details
Keywords: by Martha Lagace
- 24 Sep 2019
- Research & Ideas
Do National Security Secrets Hold Back National Innovation?
art is kept hidden on a broad scale, it has a ripple effect about which firms and IP experts should be concerned, Gross says. “Everybody in the system benefits from being able to access information about the cutting edge.” About the author Kristen Senz is a writer and... View Details
Keywords: by Kristen Senz
- 01 Jun 2012
- News
Alumni Book Briefs
Phelps), companies (P&G, Target), and social organizations (Saddleback Church, the civil rights movement). He offers a framework for changing bad habits: identify the routine, experiment with rewards, isolate the cue, and have a plan.... View Details
- 24 Feb 2014
- News
A Capital Idea for Small Business
together in online communities to provide the financial and commercial resources necessary for business success, with networks of supportive peers, suppliers, investors, and customers. At the same time, iCrowd will provide investors with View Details
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
were essential, and radical corporate social responsibility concepts were pursued by some firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53419 forthcoming Capitalism Beyond Mutuality New Prospects for... View Details
Keywords: Carmen Nobel
- 24 Jul 2012
- First Look
First Look: July 24
quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand... View Details
Keywords: Sean Silverthorne
- 24 Jun 2014
- News
The First Five Years: Beau D'Arcy (MBA 2010)
emails, texts, and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not... View Details
Keywords: Arts, Entertainment
- 26 Jan 2010
- First Look
First Look: Jan. 26
integrating the latest research about the interplay between human behavior, societal needs, and regulatory institutions. The book concludes by setting out a potential research agenda for the social sciences. Creating Value through... View Details
Keywords: Martha Lagace