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  • September 1981 (Revised August 1987)
  • Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
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  • March 1981 (Revised October 1984)
  • Case

Corning Glass Works: Indonesia

By: Michael Y. Yoshino
Evaluates the market opportunities and risks by Corning and International Finance Corporation in Indonesia. View Details
Keywords: Globalized Markets and Industries; Risk and Uncertainty; Opportunities; Financial Services Industry; Indonesia
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  • 1979
  • Chapter

Capital Requirements in the Regulation of Financial Intermediaries: A Discussion

By: Robert C. Merton
Keywords: Capital; Financial Markets; Financial Institutions; Governing Rules, Regulations, and Reforms; Policy; Business and Government Relations; Financial Services Industry
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  • autumn 1976
  • Article

A Study of Interest Rate Spreads in the 1974 CD Market

By: D. B. Crane
Keywords: Markets; Interest Rates; Financial Services Industry
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  • September 1976 (Revised January 1977)
  • Case

Del Norte Paper Co. (C)

By: William A. Sahlman
Designed to serve two roles: first, it provides a reasonably comprehensive description of an ongoing capital budgeting system for the international operations of a large American company. Second, it allows the student to focus upon and critically analyze a series of... View Details
Keywords: Capital Budgeting; International Relations; Globalized Markets and Industries; Goals and Objectives; Service Delivery; Business Subsidiaries; Performance Evaluation; Performance Expectations; Financial Services Industry; Financial Services Industry
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  • November–December 1975
  • Article

Lessons from the 1974 CD Market

By: D. B. Crane
Keywords: Markets; Financial Services Industry
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  • April 1975 (Revised November 1988)
  • Case

La Grande Alliance-Restaurant Francaise

By: Claudine B. B. Malone and Carliss Y. Baldwin
Pricing of meals for exclusive French restaurant. View Details
Keywords: Price; Product Marketing; Service Industry; Service Industry
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  • November 1972 (Revised July 2023)
  • Case

Benihana of Tokyo

By: W. Earl Sasser
Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details
Keywords: Expansion; Business Strategy; Brands and Branding; Service Industry; Service Industry
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  • summer 1970
  • Article

Marketing Strategy and Bank Service Interaction: A Probability Model

By: D. B. Crane
Keywords: Marketing; Strategy; Banks and Banking
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  • Research Summary

By: Boris Groysberg

Professor Groysberg's research focuses on the challenges of managing professional service firms. In particular, his work investigates how a firm can be systematic in achieving a sustainable competitive advantage by leveraging its employees. In a number of related... View Details

  • Research Summary

By: Ashish Nanda
Ashish Nanda's research focuses on ethics and economics of managing professional service firms.

Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details

  • Research Summary

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

By: Karen Mills
Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
  • Teaching Interest

Competing in the Age of Digital Platforms—(Executive Education)

By: David B. Yoffie
Summary

Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Teaching Interest

FIELD Global Immersion

By: Allison H. Mnookin
The FIELD Global Immersion course sends student teams into global markets around the world, requiring them to develop a new customer experience, product or service concept for a global partner organization leveraging design thinking innovation techniques. View Details
  • Teaching Interest

Investment Managment for Professional and Personal Investors

By: Luis M. Viceira
IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details
  • Teaching Interest

Leading Professional Service Firms

By: Andy Wu
As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires extraordinary leadership abilities. This professional service firm... View Details
  • Research Summary

Management Control Systems in Multiunit Companies

By: Tatiana Sandino

Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details

  • Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

  • Research Summary

Managing Networked Businesses

By: Thomas R. Eisenmann
Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details

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