Publications

Web

Resumes & Cover Letters - Alumni

up to 10 times to track improvement Resumes: Sections, Templates & Examples + – Expected Sections Contact details - Let others know who you are and how to get in touch with you. In addition to your name, you should list your mailing... View Details

21 Aug 2023
Book

You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

it part of your personal brand. The more you’re wedded to one position, the harder it will be to find a new one if layoffs happen. “Older generations are going to feel this most acutely: Equating your identity with your occupation is problematic, because View Details

Keywords: by Kara Baskin

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

McKinsey, Goldman Sachs and Toyota, says Beer. Yet any company can change for the better, no matter the industry. GE, Becton Dickinson, Campbell Soup, IBM, and ASDA, a U.K. grocery chain, are examples of View Details

Keywords: by Martha Lagace

September 2023 (Revised February 2024)
Case

Accelerating with Caution: Forecasting and Managing birddogs' Growth

By: Mark Egan

As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details

Keywords: Inventory; Working Capital; Forecasting and Prediction; Organizational Change and Adaptation; Financing and Loans; Apparel and Accessories Industry

January 2020
Case

Ninja: Which Platform Wins Esports' Biggest Star?

By: Anita Elberse and Michal T. Leszczynski

It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company... View Details

Keywords: Esports; Platforms; Superstar; Games, Gaming, and Gambling; Internet and the Web; Personal Development and Career; Decision Making; Digital Platforms; Video Game Industry; Technology Industry

February 2003 (Revised February 2006)
Case

Precise Software Solutions

When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a... View Details

Keywords: Applications and Software; Product Launch; Innovation and Invention; Product Development; Sales; Information Technology Industry; Massachusetts

02 Jan 2024
Blog Post

The No. 1 Character Trait You Will Need to Succeed in Business

If you choose to pursue a career in business, I can guarantee that you will experience moments that will test you as never before. At times like those, what quality will you need more than any other? I believe that quality is courage.... View Details

February 1992 (Revised December 1992)
Case

MCI Vision (A)

By: Frank V. Cespedes

This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details

Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy

Find at Harvard

But marketing was important. Even if we produced the greatest drugs in the world, we’d be in trouble if we couldn’t get doctors to prescribe them or insurers to pay for them. As for our reluctance to look outside the company for ideas, I like to say that 0.1% of the... View Details

12 Nov 2001
Research & Ideas

Facing the New World Order

attributes that companies care about. So it's very important that everybody keeps their head about them and don't do anything stupid. On the corporate side, I think the implications that grow out of our thinking suggests that this is a... View Details

Keywords: by Staff

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

05 Apr 2004
What Do You Think?

Should We Brace Ourselves for Another Era of M&A Value Destruction?

(no matter the company source) in charge is always the best plan ... 3) ... thinking that a top-down communication, sent once, is sufficient." Marcus Dancer blamed some of the problem on the way that executives are compensated. In... View Details

Keywords: by James Heskett

18 Apr 2000
Research & Ideas

Learning in Action

Bean, the U.S. Army's Center for Army Lessons Learned (CALL), AT&T's Bell Laboratories, the Timken Companies and General Electric's Change Acceleration Process (CAP). L.L. Bean has long relied on inquiry as a source of learning to... View Details

Keywords: by David A. Garvin

05 Jun 2014
Research & Ideas

Fixing the ‘I Hate Work’ Blues

The New York Times ran a troubling story, "Why You Hate Work," in last week's "Sunday Review." The article indicated that employees work too hard and find little meaning from their work. The anecdotes we all hear about... View Details

Keywords: by Bill George

20 Jul 2015
Blog Post

My Journey to Working with At Night Management / PRMD Music

them find new artists and music that they might consider partnering with to release music. After establishing that I did in fact have good “taste,” I eventually asked the company if I could continue working with the team over the summer.... View Details

Keywords: Entertainment / Media / Sports

November 2007
Article

If Private Equity Sized Up Your Business

By: Robert C. Pozen

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. As the dust settles on the recent frenzy of private equity deals (including... View Details

Keywords: Mergers and Acquisitions; Capital Structure; Private Equity; Investment Return; Governing and Advisory Boards; Executive Compensation; Business and Shareholder Relations; Value Creation; Financial Services Industry

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January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details