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- All HBS Web
(2,990)
- People (5)
- News (392)
- Research (2,350)
- Events (6)
- Multimedia (3)
- Faculty Publications (1,582)
- 05 Dec 2016
- Research & Ideas
How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)
Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. “People seem to be using this strategy because in their minds, they’re telling the truth, so they think they’re being honest. But the people... View Details
Keywords: by Dina Gerdeman
- 01 Apr 2014
- First Look
First Look: April 1
we find evidence that proximity is positively associated with coordination and overall performance. Download working paper: http://www.hbs.edu/faculty/Publication%20Files/14-092_0272c9fd-0da7-4bad-811c-77eb8db9ef81.pdf Competing in New View Details
Keywords: Sean Silverthorne
- September 2024
- Case
Navigating Digital Transformation at Carrefour
By: Sunil Gupta and Emilie Billaud
In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
Keywords: Change Management; Transformation; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Retail Industry; Food and Beverage Industry; Europe
Gupta, Sunil, and Emilie Billaud. "Navigating Digital Transformation at Carrefour." Harvard Business School Case 525-024, September 2024.
- 2013
- Chapter
Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story
By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry
Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
- May 2009 (Revised July 2011)
- Case
Daqi
By: Robert C. Pozen, Richard Franklyn Armbrust and Ziquan Zhang
In 2008, Daqi was one of the largest Internet portals for user-generated content and the leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas—news,... View Details
- January 2015 (Revised October 2018)
- Case
Nasty Gals Do It Better
By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States
Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
- 27 Jul 2010
- First Look
First Look: July 27
investors, we find similar evidence of a "co-migration" which is related to the extent of institutional investment in the managers new firm and the amount of analyst co-migration, among other factors. Overall, the evidence suggests that View Details
Keywords: Martha Lagace
- May 2021 (Revised August 2021)
- Case
Melissa Wood Health: How to Win in the Creator Economy
By: Eva Ascarza
In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details
Ascarza, Eva. "Melissa Wood Health: How to Win in the Creator Economy." Harvard Business School Case 521-086, May 2021. (Revised August 2021.)
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
- February 1982 (Revised November 1994)
- Case
San Fabian Supply Co. (Philippines)
MacDowell Corp., a producer of construction supplies, terminated its exclusive distribution arrangement with San Fabian Supply Co., its sole distributor in the Philippines for nearly 20 years. Paul Cheng the owner of San Fabian had to decide whether to accept... View Details
Keywords: Relationships; Distribution Channels; Construction Industry; Manufacturing Industry; Philippines
Malone, Claudine B. B. "San Fabian Supply Co. (Philippines)." Harvard Business School Case 582-104, February 1982. (Revised November 1994.)
- 01 Dec 2023
- News
The Exchange: Help Wanted
Image by John Ritter The path to a job in the C-suite isn’t what it used to be. For many years, companies could lean on financial expertise and industry connections when recruiting candidates, but HBS professors Raffaella Sadun and Joseph Fuller say that so much has... View Details
- 27 Feb 2023
- Research & Ideas
How One Late Employee Can Hurt Your Business: Data from 25 Million Timecards
School of Business at the University of Pennsylvania to focus on retail operations, many considered the topic an "oxymoron." “The right labor needs to be available at the right time and store to match customers with products more effectively.” "Retailing was seen as a... View Details
- 17 Aug 2010
- First Look
First Look: August 17
PublicationsAn Investigation of Earnings Management through Marketing Actions Authors:Craig J.Chapman, Thomas J. Steenburgh Publication:Management Science (forthcoming) Abstract Prior research hypothesizes that managers use "real... View Details
Keywords: Martha Lagace
- 25 Jun 2012
- Research & Ideas
Collaborating Across Cultures
a "snake." The story illustrates a common challenge to Hollywood filmmakers as they attempt to break into China's more than $2 billion-a-year film market—and to businesspeople in all industries as foreign markets become increasingly... View Details
Keywords: by Michael Blanding
- May 1999 (Revised December 2003)
- Case
European Monetary Union
By: Richard H.K. Vietor and Sabina M. Ciminero
On January 1, 1999, 11 European countries unified their currencies--48 years after their first integrative efforts. This marks a huge development in the structure of Europe and the world's economy. This case examines the integrative process, the Single Europe Act and... View Details
Keywords: Money; Currency; Globalized Economies and Regions; Markets; International Relations; Alliances; System; Integration; Macroeconomics; Business and Government Relations; European Union
Vietor, Richard H.K., and Sabina M. Ciminero. "European Monetary Union." Harvard Business School Case 799-131, May 1999. (Revised December 2003.)
- June 2007 (Revised February 2008)
- Case
Reinventing Ericsson
By: Das Narayandas, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to... View Details
Keywords: Restructuring; Customer Focus and Relationships; Marketing; Organizational Structure; Sales; Competitive Advantage; Telecommunications Industry; Sweden
Narayandas, Das, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Reinventing Ericsson." Harvard Business School Case 507-075, June 2007. (Revised February 2008.)
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- 30 Nov 2021
- In Practice
What's the Role of Business in Confronting Climate Change?
The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details
Keywords: by Lynn Schenk and Dina Gerdeman
- April 1996 (Revised April 2004)
- Case
Virtual Vineyards
By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details
Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web
Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
- November 1996 (Revised March 2001)
- Case
Sime Darby Berhad (A): 1995
By: Tarun Khanna, Michael Y. Yoshino and Danielle J. Melito
Sime Darby is one of South Asia's largest regional conglomerates. In 1995, it is contemplating entry into the fast-growing financial services sector in Malaysia through the acquisition of a Malaysian bank. This is in keeping with its activities mirroring those of the... View Details
Keywords: Acquisition; Business Conglomerates; Economy; Capital Markets; Emerging Markets; Business and Government Relations; Corporate Strategy; Value Creation; Financial Services Industry; Malaysia
Khanna, Tarun, Michael Y. Yoshino, and Danielle J. Melito. "Sime Darby Berhad (A): 1995." Harvard Business School Case 797-017, November 1996. (Revised March 2001.)