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Show Results For
- All HBS Web
(2,029)
- People (1)
- News (425)
- Research (1,256)
- Events (7)
- Multimedia (4)
- Faculty Publications (554)
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity... View Details
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- Web
Bibliography - The Human Factor - – Baker Library | Bloomberg Center, Historical Collections
University Art Museums, 2005. Lucic, Karen. Charles Sheeler and the Cult of the Machine. Cambridge: Harvard University Press, 1991. Marchand, Roland. Creating the corporate soul: The Rise of Public Relations... View Details
- April 2012
- Case
Danish National Advanced Technology Foundation
By: Willy Shih and Margaret Pierson
Danish National Advanced Technology Foundation (DNATF), a government agency, invests in public-private partnerships to stimulate commercialization of Danish scientific research within the country's industry. DNATF established a process for evaluating proposals, making... View Details
Keywords: Leadership; Commercialization; Management Practices and Processes; Experience and Expertise; Innovation and Invention; Public Ownership; Business and Government Relations; Technology Industry; Denmark
Shih, Willy, and Margaret Pierson. "Danish National Advanced Technology Foundation." Harvard Business School Case 612-091, April 2012.
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
present I am working on understanding how the career trajectories of founders affect the performance of their firms. 2. Entrepreneurship in creative industries: While this area is related to the first, I am particularly interested in... View Details
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
Taking such a public stand was a politically risky prospect for a not-yet-tenured professor. Her work was already facing a fair amount of criticism and controversy. “There were a lot of people who did not like [Imperial Reckoning] because... View Details
Keywords: by Carmen Nobel
- Fast Answer
eBook Access
available for free through the Project MUSE platform. Content includes research in the humanities and social sciences, from university presses, scholarly societies, and related not-for-profit publishers. The Boston View Details
- 01 Jun 2013
- News
Education Innovation
CHILDRESS (MBA 2000) Illustration by Peter Hoey Related Links 5 Bright Ideas Charter Revolution Redux Lesson Plans Minding the Gap In an article for Harvard Business Review last year, former HBS lecturer Stacey Childress (MBA 2000)... View Details
- 01 Dec 2006
- News
Cahill New Associate Director for HBS Clubs
Janet Cahill has joined HBS Alumni Relations as the new associate director for clubs and associations. Cahill, a former sales executive with experience in the public and private sectors, will support club... View Details
- Fast Answer
Buying a Small Business Pt2: Search funds (For HBS Alumni)
Would you point me to some guides and best practices related to search funds? You may begin with the following: Search Funds – a website by the Center for Entrepreneurial Studies at Stanford Graduate School of Business. Resources... View Details
- December 2018 (Revised May 2019)
- Case
Bord Bia: Strategically Growing Irish Exports
By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)
- April 2008
- Supplement
Chunghwa Telecom Co., Ltd. (B)
By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
In late November 2000, Chung Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, was headed the job only three months earlier, after its prior chairman... View Details
Keywords: State Ownership; Jobs and Positions; Monopoly; Privatization; Competition; Decisions; Motivation and Incentives; Labor and Management Relations; Resignation and Termination; Compensation and Benefits; Price; Status and Position; Public Administration Industry; Public Administration Industry; Taiwan
Marshall, Paul W., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Chunghwa Telecom Co., Ltd. (B)." Harvard Business School Supplement 808-138, April 2008.
- 2014
- Book
Reinventing State Capitalism: Leviathan in Business, Brazil and Beyond
By: Aldo Musacchio and Sergio G. Lazzarini
In this book we describe the transformation of state capitalism from a model in which governments owned and ran corporations and broadly controlled the allocation of financial resources into two new varieties of state capitalism: Leviathan as a majority and as a... View Details
Keywords: State Capitalism; State-owned Enterprises; Industrial Policy; Development Banks; Capitalism; Financial Markets; Corporate Governance Theory; CEO Effects; Public Sector; Economic Systems; Financial Institutions; Corporate Governance; Business and Government Relations; Governing and Advisory Boards; State Ownership; Privatization; Public Ownership; Emerging Markets; Banking Industry; Mining Industry; Energy Industry
Musacchio, Aldo, and Sergio G. Lazzarini. Reinventing State Capitalism: Leviathan in Business, Brazil and Beyond. Cambridge, MA: Harvard University Press, 2014.
- January 1994 (Revised April 1995)
- Case
EMC Corporation: Response to Shareholder Litigation (A)
By: Josh Lerner
EMC Corp. is the target of a shareholder class-action lawsuit for the second time. CEO, Richard Egan, must decide whether to settle the case, as is done in 96% of such cases and as EMC itself did previously, or fight the action. View Details
Keywords: Decision Choices and Conditions; Lawsuits and Litigation; Going Public; Management Teams; Business and Shareholder Relations; Technology Industry; United States
Lerner, Josh. "EMC Corporation: Response to Shareholder Litigation (A)." Harvard Business School Case 294-070, January 1994. (Revised April 1995.)
- Web
Archival Collections - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections
publications such as the Bulletin of Business Research , Harvard Business Review , Harvard Business School Alumni Bulletin , HBS Annual Reports (yearbooks), and course catalogues. Harvard University Archives Resource Link The Harvard... View Details
- 01 Dec 2010
- News
Innovation Lab to Open in ’11
Related Links Dean Nohria on Innovation at HBS (video) - June 4, 2010 Harvard Business School is working to launch a lab for innovation and entrepreneurship in the building that housed public broadcasting’s... View Details
- Web
Eligibility | New Venture Competition
(HSPH) Innovative Problem Solving & Design Thinking in Healthcare (HSPH) Launching Tech Ventures (HBS) Leadership, Entrepreneurship, and Learning (HGSE) Managing the Future of Work (HBS) Power and Influence for Positive Impact (HBS/HKS) Private Capital for View Details
- 01 Jun 2018
- News
In Memoriam: Hugo Uyterhoeven
completely restructured that group’s activities, creating a new focus on development, revamping the class reunion format and establishing corporate relations and public View Details
- Web
Introduction - The Response - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography The Response: The Public Relations File Thus it is a fact and no mere boast that Kraft advertisements proclaim in the statement:... View Details
- 01 Dec 2012
- News
Corruption 101
Ramanna. Economic tools of supply and demand can also be applied to studying the phenomenon of corruption. On the demand side, it is true that corrupt government officials sometimes garner a degree of sympathy from the public, legitimizing their bribe-taking. Some... View Details