National Strategy - Publications - Faculty & Research

June 2009 (Revised April 2019)
Case

Crosley

By: Tom Nicholas and David Chen

In October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow... View Details

Keywords: Information Technology; History; Production; National Security; Organizational Structure; Corporate Strategy; Research and Development; Product Development; Business and Government Relations; Creativity; Innovation and Invention; Ohio

Citation

Educators

Purchase

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

powerful countries—homes of transnationals—are less persuaded by the dimensions," said Holt. And as national borders become less important, niches or pockets of consumer preferences become more important. A good global brand View Details

Keywords: by Martha Lagace; Consumer Products; Retail

03 Aug 2010
First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details

Keywords: Martha Lagace

02 May 2008
What Do You Think?

What is the Future of State Capitalism?

most modest requests placed on the investors. Only when investments in what is perceived as critical infrastructure, such as ports, is involved has the U.S. Congress, for example, drawn the line in prohibiting a transaction. This raises a number of questions. Can View Details

Keywords: by Jim Heskett

25 Oct 2016
First Look

October 25, 2016

about disruption, but you need a salesforce aligned with strategy to do something about it. This article discusses how investments in sales affect core levers of enterprise value creation (and destruction). Publisher's link:... View Details

Keywords: Sean Silverthorne

18 Oct 2011
First Look

First Look: October 18

characteristics of the waste-to-energy operation, the market characteristics for waste disposal and energy, and the mechanisms regulators use to encourage production of renewable energy, we determine the profit-maximizing operating View Details

Keywords: Sean Silverthorne

01 Mar 2009
News

Model Patient

as a national blueprint. Near-universal coverage, a pipe dream anywhere in the United States a few short years ago, is the chief reason that the state’s model has generated so much excitement. And the Bay State’s example has arguably put... View Details

Keywords: Garry Emmons; Health, Social Assistance

02 Oct 2015
News

The ‘F’ Word

an archaeologist; he said that he was depressed because his life was in ruins. In 1985, I felt the same way, having just been involuntarily released (fired) as CEO of a bank. My late father had founded the parent organization, Michigan View Details

Keywords: Walt Disney Studios

22 Apr 2019
News

Keeping an Eye on Things

with maintains the largest repository of biometric information within the United States. It contains over 200 million unique identities, and that number is growing. And we perform over 300,000 transactions a day. “GMP drove home for me the realization that View Details

Keywords: Biometrics

01 Sep 2010
News

Alumni Books

Greatness by Mitt Romney (MBA ’74/JD ’75) (St. Martin’s Press) Romney asserts that America’s strength is essential for its own well-being and the world’s, but its national advantages have eroded. The United States is in debt, overtaxed,... View Details

23 Dec 2014
First Look

First Look: December 23

Instead, to evaluate possible strategies and tactics, negotiation analysts generally focus on changes in perceptions of the "zone of possible agreement" and the (subjective) distribution of possible negotiated outcomes... View Details

Keywords: Carmen Nobel

01 Sep 2011
News

Capitalism’s False Mantra

of hedge funds, and encourage companies to contribute positively to society. The National Football League is Martin’s exemplar because it does all it can do to improve the customer experience while ensuring its employees — players to... View Details

Keywords: Sean Silverthorne; Publishing Industries (except Internet); Information; Management

01 Mar 2006
News

One-on-One with Dr. Margaret Chan

this work as part of the World Health Organization.” You were Hong Kong’s health director during the 2003 SARS outbreak. What did you learn from that experience? The SARS experience showed that decisive national and international action,... View Details

Keywords: Garry Emmons; Government; Ambulatory Health Care Services; Health, Social Assistance

Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

expression in the arts” with an emphasis on industrial and commercial arts. 24 The Center hosted several shows including “Foreign Advertising Photography” in 1931, which introduced viewers to international trends. In 1932 the Center mounted its “First View Details

Web

Brand Name Management - The Art of American Advertising

another. By 1868, the Steinway Company was allocating more than $50,000 toward advertising with the aim of linking the Steinway name with a widely esteemed product. Companies “experimented with national marketing View Details

19 Nov 2012
Research & Ideas

LEED-ing by Example

this strategy actually worked, up until now. “LEED [adoption] is not just something to pay attention to when there's a bid to rebuild city hall.” In a new paper, Public Procurement and the Private Supply of Green Buildings, authors... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

24 Sep 2001
Research & Ideas

Why the Internet Doesn’t Change Everything

deal of time trying to concoct a strategy for dealing with this unsettling cyber-priest. But there really wasn't much that they could do, so they left Gaillot and his liberal site alone. Partenia had won. In cyberspace, Partenia is... View Details

Keywords: by Debora L. Spar

01 Mar 2008
News

An American Odyssey

develop new strategies to ease the impact of plant shutdowns, layoffs, military-base closings, and other dislocations by discerning areas of opportunity amid adversity and trying to stimulate entrepreneurial activity around them using... View Details

Keywords: Garry Emmons; Lawrence Fouraker; Business Schools & Computer & Management Training; Educational Services; Finance

02 Jan 2019
What Do You Think?

SUMMING UP: Do We Need an Artificial Intelligence Czar?

strategy on artificial intelligence research and development ” As he put it, “DARPA is a government agency responsible for developing and deploying weapons for war fighters of the future. We need CARPA—the Cyberhealth Advanced Research... View Details

Keywords: by James Heskett; Technology

29 Jul 2008
First Look

First Look: July 29, 2008

use oil price fluctuations to construct a new instrument to test the impact of transfers from wealthy OPEC nations to their poorer Muslim allies. The instrument identifies plausibly exogenous variation in foreign aid. We investigate how... View Details