Publications

18 Oct 2012
HBS Seminar

Julie Battilana, Harvard Business School

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry

Find at Harvard

07 May 2013
First Look

First Look: May 7

Publications 2006 Review of Financial Studies Unstable Equity: Combining Banking with Private Equity Investing By: Fang, Lily H., Victoria Ivashina, and Josh Lerner Abstract—Bank-affiliated private equity groups account for 30% of all private equity investments.... View Details

Keywords: Carmen Nobel

January 2009 (Revised February 2010)
Case

Gucci Group in 2009

By: David B. Yoffie and Renee Kim

The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details

Keywords: Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Retail Industry

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

but also in explaining the number of different uses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49447 Creating the Market for Organic Wine: Sulfites, Certification, and Green Values By: Jones, Geoffrey, and... View Details

Keywords: Carmen Nobel

12 Apr 2013
HBS Seminar

Gary Frazier, USC Marshall School of Business

10 Dec 2013
First Look

First Look: December 10

time and markets. Specifically, we build a model in which two firms that differ in their capabilities enter sequentially into two markets with different potentials for profit. The model is solved using game... View Details

Keywords: Sean Silverthorne

September 2022
Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller

Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details

Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis

February 2021
Case

Drizly: Managing Supply and Demand through Disruption

By: Kris Ferreira

It was April 6th, 2020, and the management team at Drizly—an online alcohol marketplace where consumers could browse and purchase alcohol from local liquor retail stores via Drizly’s app for immediate home delivery—were thrilled to see record-breaking sales from the... View Details

Keywords: COVID-19 Pandemic; Demand and Consumers; Growth and Development; Customer Focus and Relationships; Customer Value and Value Chain; Customer Satisfaction; Goals and Objectives; Supply Chain Management

Program

Competing in the Age of Digital Platforms

platform, if you are a traditional product or service business Reinvigorate a struggling platform Explore options for responding to platform competitors Know the steps to take to "buy" a platform to accelerate time to View Details

08 Sep 2003
Research & Ideas

A Bold Proposal for Investment Reform

For companies to redeem credibility with investors, argue Harvard Business School professors Paul Healy and Krishna Palepu, "fundamental and even radical reforms must be made to the way America's markets process the flows of... View Details

Keywords: by Ann Cullen; Financial Services

Program

Leading Global Businesses

authentic global leader who can step up to more challenging roles. You'll develop global acumen in realms as diverse as purposeful leadership in a multi-stakeholder world, strategy, customer-centric marketing, the structure, culture and operation of global... View Details

Web

Lifelong Learning - Alumni

other subject experts addressing timely topics on business and society, recorded live in Klarman Hall. Includes presentations from recent conferences, reunions and other events. Career Coaching for You, for Free An HBS career coach can... View Details

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing... View Details

Keywords: by Michael Blanding; Advertising

October 1995 (Revised June 1996)
Case

ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (A)

By: Peter Tufano

ABN-AMRO, the largest bank in the Netherlands, must decide whether to take any action in regard to the poor performance of Smit Transformatoren, a Dutch transformer manufacturer. ABN-AMRO acted as lead underwriter for the IPO of Smit, and also released a favorable... View Details

Keywords: Initial Public Offering; Capital Markets; Investment Banking; Banking Industry; Financial Services Industry; Netherlands

19 Feb 2010
Working Paper Summaries

The Evolution of Science-Based Business: Innovating How We Innovate

Keywords: by Gary P. Pisano

May 2016
Case

AbbVie

By: Kevin Schulman, Laura Little, Samyukta Mullangi and Stephen Schleicher

This case focuses on the impact of a novel regulatory pathway, the biosimilars pathway, on the strategy of a major pharmaceutical firm that finds its largest product (60% of revenue) at risk. The case reviews the rationale for the pathway, the emerging biosimilars... View Details

Keywords: Pharmaceutical Company; M＆A Valuation; AbbVie; Health Care; Health Care and Treatment; Pharmaceutical Industry; Health Industry; United States