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Show Results For
- All HBS Web
(1,828)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
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- April 2010 (Revised September 2011)
- Case
Malaysia: People First?
By: Diego A. Comin and John Abraham
On March 30, 2010, Prime Minister Najib Razak presented his new economic model (NEM) for Malaysia. With the goal of raising per capita income to over $15,000 by 2020 from the current level of $6,634, the plan included measures to improve human capital, reduce migration... View Details
Keywords: Globalized Economies and Regions; Problems and Challenges; Crime and Corruption; Developing Countries and Economies; Development Economics; Emerging Markets; Transformation; Governing Rules, Regulations, and Reforms; Wealth and Poverty; Equality and Inequality; Malaysia
Comin, Diego A., and John Abraham. "Malaysia: People First?" Harvard Business School Case 710-033, April 2010. (Revised September 2011.)
- November 2009
- Case
An Entrepreneur's Journey: Simi Nwogugu
By: John A. Davis and Shirley Spence
This multimedia case follows Simi Nwogugu's life from childhood in Lagos, Nigeria to Mount Holyoke and Wall Street, back to Lagos to found a chapter of Junior Achievement, through marriage and HBS to motherhood and disenchantment with opportunities for mothers in the... View Details
Keywords: Entrepreneurship; Corporate Entrepreneurship; Work-Life Balance; Customization and Personalization; Business Ventures; Nigeria; United States
Davis, John A., and Shirley Spence. "An Entrepreneur's Journey: Simi Nwogugu." Harvard Business School Multimedia/Video Case 810-701, November 2009.
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
- June 2008
- Supplement
Mike Corbin: Closing the Corbin-Pacific Case - video
By: John A. Davis and Courtney Sampson
An interview with Mike Corbin wrapping up the Corbin-Pacific case. View Details
Davis, John A., and Courtney Sampson. "Mike Corbin: Closing the Corbin-Pacific Case - video." Harvard Business School Video Supplement 808-707, June 2008.
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- September 2006
- Teaching Note
Trinity Crystal (TN)
By: John A. Davis and Courtney Sampson
Teaching Note to (898-066). View Details
- June 2006
- Case
Matthew B. Hunter
By: John A. Davis and Deepak Malhotra
Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details
Keywords: Family Business; Performance Evaluation; Crisis Management; Business or Company Management; Conflict Management; Corporate Governance; Family and Family Relationships; Partners and Partnerships; Negotiation Process
Davis, John A., and Deepak Malhotra. "Matthew B. Hunter." Harvard Business School Case 806-204, June 2006.
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- 18 Sep 2007
- First Look
First Look: September 18, 2007
activity to distance themselves from competitors. Microfinance: Business, Profitability, and the Creation of Social Value Author:Michael Chu Publication:Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan,... View Details
Keywords: Martha Lagace
- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
more so when your uncle, mother, or daughter is your business partner. Harvard Business School's John A. Davis and Deepak Malhotra outline 5 ways to analyze and improve dealmaking and dispute resolution... View Details
Keywords: by Sean Silverthorne
- 29 Jan 2008
- First Look
First Look: January 29, 2008
available at this time. When Professionals Have to Lead: A New Model for High Performance Authors:Thomas J. DeLong, John Gabarro, and Robert Lees Publication:Harvard Business School Press, 2007 Abstract For too long, professional services... View Details
Keywords: Martha Lagace
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
in MBA branding and advertising courses for decades. This study provides additional evidence that building culture share brands is qualitatively different than conventional brand management. I'm also working on a study with HBS professor View Details
Keywords: by Manda Salls
- 28 Aug 2012
- First Look
First Look: August 28
The Brazil-USA Cotton Dispute and the Incremental Balancing of Interests Author: Arthur A. Daemmrich Publication: Trade, Law and Development (summer 2012) Abstract The World Trade Organization (WTO) features prominently in studies of... View Details
Keywords: Sean Silverthorne
- August 2019
- Teaching Note
Back to the Roots
By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Teaching Note 520-028, August 2019. (Email mking@hbs.edu for a courtesy copy.)
- March–April 1979
- Article
Overcoming Fear and Change: A Professional Approach
By: Leonard A. Schlesinger and John P. Kotter
- February 2010
- Teaching Note
Bank of America Sports Sponsorship (TN)
By: Stephen A. Greyser and John L. Teopaco
Teaching Note for [910406]. View Details
Keywords: Sports Industry
- December 1998 (Revised May 2003)
- Case
Vivendi (A): Revitalizing a French Conglomerate
By: Cynthia A. Montgomery and John M. Turner
Examines corporate strategy for a diversified firm in the French business context. Issues include corporate governance, vision, and the management of unrelated diversification. After the company's first loss ever, the Vivendi board elected a new chairman who completed... View Details
Keywords: Business Conglomerates; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Diversification; Media and Broadcasting Industry; Telecommunications Industry; France
Montgomery, Cynthia A., and John M. Turner. "Vivendi (A): Revitalizing a French Conglomerate." Harvard Business School Case 799-019, December 1998. (Revised May 2003.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)
- October 1995 (Revised January 2002)
- Background Note
Managing Performance
By: John J. Gabarro and Linda A. Hill
Encourages managers to think critically about how to prepare for and give a performance appraisal interview. Presents frameworks for evaluating subordinates' work and suggestions for coaching them. View Details
Gabarro, John J., and Linda A. Hill. "Managing Performance." Harvard Business School Background Note 496-022, October 1995. (Revised January 2002.)