Publications

13 Feb 2006
Research & Ideas

The Hidden Market for Babies

telegraph, the radio, and so forth) that had been every bit as radical in their time as the Internet had become in ours. I argued that all of... View Details

Keywords: by Manda Salls; Biotechnology; Health; Technology

2021
Working Paper

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details

Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry

SSRN

Read Now

01 Dec 2021
What Do You Think?

How Will the Metaverse Affect Productivity?

long ago that live streaming was thought to be a luxury possible only when the capacity of the internet could be expanded to accommodate storage View Details

Keywords: by James Heskett

December 1999 (Revised September 2000)
Case

Excite@Home: Betting on a Broadband Revolution

By: Stephen P. Bradley and Matthew Sandoval

In January 1999, @Home, a high-speed Internet access provider, announced the $6.7 billion purchase of Excite, the second largest of the major Internet "portals." This purchase marked a continuing consolidation of companies in the Internet "content" and "access"... View Details

Keywords: Mergers and Acquisitions; Joint Ventures; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Internet and the Web; Web Services Industry; Web Services Industry

Find at Harvard

November 2000
Case

beenz.com: Building "The Web's Currency" Into a Global Business

Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization... View Details

Keywords: Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

media coverage and nobody wanted to write about Internet shopping," he said. He advised would-be entrepreneurs to work on developing a compelling story about their company that will appeal to View Details

Keywords: by Julie Jette

May 2000 (Revised November 2001)
Case

Sothebys.com

Sotheby's has taken 50% of its business by volume to the Internet. How do the economics change? How do logistics and customer support needs change? What leverage does the Internet provide this established bricks-and-mortar auction house? View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Auctions

July 2001 (Revised September 2005)
Case

USA TODAY: Pursuing the Network Strategy (B)

By: Michael L. Tushman, Michael J. Roberts and David Kiron

Supplements the (A) case. View Details

Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry

March 2000 (Revised April 2001)
Case

eFrenzy, Inc. (A)

By: Marco Iansiti and Nicole Tempest

Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details

Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States

14 Dec 2018
Blog Post

The ABCs of Recruiting at HBS

EC? RC? Aldrich? What’s an Aldrich? Every organization has their own acronyms and jargon and HBS is no exception. If you are new to recruiting at HBS let us provide an HBS to English dictionary to get you... View Details

Keywords: All Industries

01 Apr 2000
News

The World at a Click

Like so many dot-com businesses these days, the Internet travel industry is, well, taking off. Among the e-travel elite are Travelocity.com, known for View Details

Keywords: Margie Kelly

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

May 2002 (Revised October 2002)
Case

Telewest Communications plc

By: Lynda M. Applegate and Laure Mougeot Stroock

Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to... View Details

Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Competition; Competitive Strategy; Expansion; Telecommunications Industry; Europe; United Kingdom

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

Find at Harvard

01 Jun 2009
News

Dispatches from the Global Classroom

The School’s Immersion Experience Programs challenge MBAs with active, cross-cultural learning situations around the globe, from Silicon Valley to China to Europe. An on-the-ground report from Mexico’s... View Details

29 Jan 2014
HBS Seminar

Misiek Piskorski, Harvard Business School

02 Oct 2000
Research & Ideas

The Dubious Logic of Global Megamergers

deal that brings some rationality to the valuation of Internet stocks. These are just some generic strategies, of course. Your viability as a nonconsolidator will depend directly on View Details

Keywords: by Pankaj Ghemawat & Fariborz Ghadar

01 Mar 2011
News

On the Outside at HBS

cultural issues. — Debbie Rosenbaum (MBA ’08/JD ’10) is an intellectual property, technology, and Internet attorney with a law firm in Washington, D.C. She also works with entrepreneurs on new-media... View Details

July 2006
Background Note

Out of Frame: The Coming Digital Disruption of Hollywood

By: Stephen P. Bradley, Brian DeLacey and Reed Martin

The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details

Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States