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  • March 2023
  • Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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  • Web

Frequently Asked Questions | HBS Online

Courses on our course platform are designed to work on an internet-connected desktop or notebook computer running either the Chrome or Firefox browser. Tablet computers and smartphones are not supported for programs on the course platform at this time. A broadband... View Details
  • March 2021 (Revised August 2022)
  • Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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  • July 2006 (Revised February 2007)
  • Case

LinkedIn (A)

By: Mikolaj Jan Piskorski
In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details
Keywords: Risk and Uncertainty; Business Growth and Maturation; Internet and the Web; Social and Collaborative Networks; Business Startups; Growth and Development Strategy; Service Industry
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  • 20 Oct 2003
  • Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

created by the swift expansion of local and wide area corporate computer networks (LANS and WANs) and the privatized Internet brought a second Japanese challenge in the early 1990s. Critical here was the development of the workstation... View Details
Keywords: by Alfred D. Chandler Jr.; Consumer Products
  • 02 Aug 2020
  • What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

reliant on the internet and cloud for their existence. “There is a softening of attitudes towards quants in today’s organization,” Tahir Qazi commented. “ As more people with an experimentation mindset and grooming move across... View Details
Keywords: by James Heskett; Technology
  • 01 Mar 2024
  • News

The Internet's Next Frontier

While the Crypto, Fintech, and Web3 Lab—one of 13 labs contained within Harvard’s Digital Data Design Institute—might not have the Bunsen burners and test tubes found in science and engineering labs, it does share a philosophical construct: it is a sandbox—an... View Details
Keywords: Jennifer Gillespie
  • Web

Business Economics Online Course | HBS Online

4 Markets Apply market principles to analyze industries in which no traditional market functions. Highlights The Concept of Market Equilibrium Internet versus Traditional Retail Prediction Markets Show Hide Details Concepts Market... View Details
  • 25 Feb 2015
  • HBS Seminar

Jeffrey Schnapp, Harvard Graduate School of Design

  • February 2021 (Revised April 2024)
  • Case

Shopify: The Conquest for Chinese E-Commerce

By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang
In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details
Keywords: Timing; Corporate Entrepreneurship; Service Operations; Business Model; Organizational Design; Change Management; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Growth Management; Marketing Strategy; Digital Platforms; Alliances; Partners and Partnerships; Opportunities; Internet and the Web; E-commerce; United States; Canada; China
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  • January 2009 (Revised July 2009)
  • Case

Alibaba's Taobao (A)

By: Felix Oberholzer-Gee and Julie M. Wulf
This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details
Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China
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  • 01 Feb 2002
  • News

It's academic. (Not!)

acquisitions, analyzed the impact of accounting information. The stock market, he found, reacts positively to an open disclosure of a merger, coupled with independent corporate governance. His current research concentrates on Internet... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • December 2019
  • Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
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  • 13 Apr 2009
  • Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

his past to make a more interesting future. The inability of business to do that has often resulted in infamous episodes. For example, IBM's refusal to "cannibalize" its success in mainframe computers by pushing PCs and the View Details
Keywords: by Martha Lagace; Music
  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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  • 01 Mar 2018
  • News

Every Trick in the Book

bookstores found ways to stay in business. Then came Amazon. The internet giant got its start as a bookseller, taking its first order in July 1995. Its online-only model meant that Amazon’s inventory was essentially limitless, and its... View Details
Keywords: April White
  • Web

Harvard Business School

major role in launching the internet portal Africa.com. Clarence O'Neill 'Neil' Brown III MBA 1978 Businessman and lawyer Neil Brown graduated from Harvard College, Harvard Business School, and Harvard Law School. Brown worked as an... View Details
  • 14 Dec 2016
  • HBS Seminar

Siobhan O'Mahony and Rebecca Karp, Boston University

  • 05 Feb 2001
  • Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

Increasingly, it seems, there are just two types of companies left in the world: dot-coms and "wanna-dots." The dot-coms, of course, are the pure Internet companies operating on-line businesses. Most of them are less than five... View Details
Keywords: by Rosabeth Moss Kanter
  • 04 Jun 2001
  • Research & Ideas

Why dot.coms Will Rise Again

In separate sessions at the 2001 Global Alumni Conference, HBS professors McFarlan (HBS MBA '61 and DBA '65) and Dorothy A. Leonard dissected the dot.com disaster and found much worth salvaging. In fact, they insisted, the Internet... View Details
Keywords: by Martha Lagace