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  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer goods manufacturer Unilever, which... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 21 Nov 2023
  • Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
Keywords: by Geoffrey Jones; Beauty & Cosmetics

    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • Web

    Middle East & North Africa - Global

    leadership. The session continued with a panel led by Mary Downs, Assistant Director of Digital Marketing at MBA Admissions. The panel featured three alumni and a current MBA student, who shared their personal experiences at HBS and... View Details
    • May 2015
    • Article

    Admitting Mistakes: Home Country Effect on the Reliability of Restatement Reporting

    By: Suraj Srinivasan, Aida Sijamic Wahid and Gwen Yu
    We study the frequency of restatements by foreign firms listed on U.S. exchanges. We find that the restatement rate of U.S. listed foreign firms is significantly lower than that of comparable U.S. firms and that the difference depends on the firm's home country... View Details
    Keywords: Accounting Restatements; Home Country Enforcement; Earnings Management; Globalized Firms and Management; Law; Financial Reporting; Financial Markets; Cross-Cultural and Cross-Border Issues
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    • September 2008 (Revised June 2010)
    • Case

    Hearts On Fire - Brand Development Manager

    By: Frank V. Cespedes and Benson P. Shapiro
    Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
    Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
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    • 2011
    • Book

    Translating Empire: Emulation and the Origins of Political Economy

    By: Sophus A. Reinert
    Historians have traditionally used the discourses of free trade and laissez-faire to explain the development of political economy during the Enlightenment. But from Sophus Reinert's perspective, eighteenth-century political economy can be understood only in the context... View Details
    Keywords: Business History; Government and Politics
    Related
    • 09 May 2017
    • First Look

    New Research and Ideas, May 9

    to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups... View Details
    Keywords: Sean Silverthorne
    • January 8, 2025
    • Article

    Why Retailers Are Turning to Third-Party Marketplaces

    By: Antonio Moreno
    Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
    Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry
    Related
    • 17 Jan 2024
    • Research & Ideas

    Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

    Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details
    Keywords: by Tim Gray
    • Web

    The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

    had an international presence in the world economy. “U.S. Steel was a giant—or a monster, depending on one’s perspective,” B. Mark Smith writes in Toward Rational Exuberance: The Evolution of the Modern Stock View Details
    • 03 Nov 2021
    • Blog Post

    Alumni Viewpoints: Confronting the Climate Change Challenge

    Business leaders around the world are currently focused on the discussions and negotiations taking place at the 26th Conference of the Parties (COP26) in Glasgow from October 31 to November 12. The outcome of these international... View Details
    • 28 Jul 2006
    • Research & Ideas

    Meeting China’s Need for Management Education

    Companies are sufficiently convinced of their need for much more training of their managers, and their respect for their leading universities is such that they are very willing to pay market rates for their executives to attend programs... View Details
    Keywords: by Sean Silverthorne; Education
    • 06 Sep 2018
    • Blog Post

    How to Thrive in an Unstructured Environment

    “Perfect is the enemy of done.” No experience has helped me internalize this more than my summer at blueground, an international, vc-backed real estate startup. Before business school, I worked at a large oil & gas company, where... View Details
    Keywords: Entrepreneurship
    • October 2016 (Revised November 2016)
    • Case

    Innovating Beyond Ochsner

    By: Richard G. Hamermesh and Olivia Hull
    The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details
    Keywords: Electronic Medical Records; Telemedicine; Hypertension; High Blood Pressure; Chronic Disease; Entrepreneurship; Health Disorders; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; New Orleans; Louisiana
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    • April 2009 (Revised December 2010)
    • Case

    Equity International: The Second Act

    By: Nicolas P. Retsinas, Ben Creo and Ricardo Reisen de Pinho
    Thomas McDonald, senior vice president of Equity International (EI), is weighing an investment in the Brazilian homebuilder Gafisa. Was this the right country? The right company? The right co-investor? The right time? McDonald would be investing alongside a Brazilian... View Details
    Keywords: Private Equity; Investment; Emerging Markets; Partners and Partnerships; Interests; Brazil
    Related
    • March 2016
    • Case

    IC Group A/S

    By: John R. Wells and Gabriel Ellsworth
    IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
    Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Apparel and Accessories Industry; Fashion Industry; Retail Industry; Scandinavia; Denmark; Sweden; Norway
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    • Web

    Fellowships - Business History

    McCraw Fellow The Alfred D. Chandler Jr. International Visiting Scholar in Business History Program The Alfred D. Chandler Jr. International Visiting Scholar in Business History Program invites established... View Details
    • July 2010
    • Supplement

    AdMob (B)

    By: Mikolaj Jan Piskorski and David Chen
    CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, and powered 6,000 websites and 1,000 applications, and... View Details
    Keywords: Advertising; Capital; Global Strategy; Resource Allocation; Product Positioning; Competitive Strategy; Expansion; Mobile Technology; Advertising Industry; Telecommunications Industry
    Related
    • Web

    Research - Global

    Eradicating Social Orphancy in Kazakhstan By: Boris Groysberg and Annelena Lobb Mother’s Home International Foundation, a Kazakhstani foundation, had reduced the number of children living in orphanages in Kazakhstan from roughly 10,000 to... View Details