Influencer Marketing - Publications - Faculty & Research

April 2006
Background Note

Designing Sustainable Service Models

Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details

Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value

Citation

Educators

Purchase

02 Jul 2001
What Do You Think?

Built to Last or Bought to Sell?

assumption that continuity is more desirable. The problem apparently has much to do with the narrow definition of success, the ability to outperform the stock market that the authors use as the primary criterion for their study. Jonathan... View Details

Keywords: by James Heskett

20 Dec 2016
First Look

December 20, 2016

recent research and highlights organizational work environment influences on those processes. We revisit basic assumptions underlying the 1988 model, modify certain components and causal connections, and introduce four new constructs into... View Details

Keywords: Carmen Nobel

11 Feb 2014
First Look

First Look: February 11

Demographic Changes By: Bardhan, Pranab, Michael Luca, Dilip Mookherjee, and Francisco Pino Abstract—This paper studies how land reform and population growth affect land inequality and landlessness, focusing particularly on indirect effects owing to their View Details

Keywords: Sean Silverthorne

03 Aug 2010
First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details

Keywords: Martha Lagace

01 Jun 2011
News

Alumni Books

to revolutionize every part of every business. Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut-Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between by Jay Conrad... View Details

Keywords: Finance; Monetary Authorities-Central Bank; Finance; National Security and International Affairs; Government

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

Until the nineteenth century, the scope for applying (imperfectly) competitive thinking to business situations appeared to be limited: Intense competition had emerged in many lines of business, but individual firms apparently often lacked the potential to have much of... View Details

Keywords: by Pankaj Ghemawat

15 Mar 2016
First Look

March 15, 2016

evidence that such “CEO activism” can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would... View Details

01 Apr 2000
News

Award-Winning Article Urges Companies to Loosen Ties that Bind

their companies: What business are we really in?" the authors write. "Their answers will determine their fate in an increasingly frictionless economy." Both Hagel and Singer are principals at McKinsey & Company. Their award-winning article was adapted from their book,... View Details

08 Apr 2021
Blog Post

HBS Entrepreneurship Immersion - Four Highlights

analytics for startups and small businesses. It is a very dynamic environment; I spent half of last year leading a new product launch (from customer discovery to creating marketing collateral) and the rest of the time on hiring, strategy,... View Details

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

found that the relationship was a coevolutionary one. The context of the industry impacts the type of leader or leader characteristics that are required for success. But this is not a one-way process. Leaders, by their actions, can View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

factors influence individual creativity, as well as the contextual factors that impact creativity such as teams and leadership. The book takes research findings out of the lab and provides examples of these findings put to use in real... View Details

Keywords: Dina Gerdeman

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

makers or B2B service businesses, which is a growing segment. “Decisions we make over the next several years will influence large parts of our financial services systems.” Only a relatively tiny number of US small businesses are the... View Details

Keywords: by Martha Lagace; Banking; Financial Services

29 Oct 2020
Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

others who lived with the opposite gender, showing that people who live in the same household influence each other's views of the pandemic. "You see families where everyone is wearing a mask or no one is wearing a mask," Pons says. "And... View Details

Keywords: by Dina Gerdeman; Health

05 Feb 2008
First Look

First Look: February 5, 2008

influence on the family's portfolio decisions. Consistent with this, we find that family trustees significantly overweight their 401(k) client firm's stock. Trustee overweighting is more pronounced when the conflict of interest of the... View Details

Keywords: Martha Lagace

19 Feb 2013
First Look

First Look: Feb. 19

PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor View Details

Keywords: Sean Silverthorne

01 Sep 2017
News

Case Study: Confidence Builder

enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the... View Details

Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic... View Details