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Show Results For
- All HBS Web
(1,156)
- People (3)
- News (281)
- Research (703)
- Multimedia (14)
- Faculty Publications (359)
- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
Keywords: by Staff
- 26 Feb 2020
- News
Phoenix Rising
of fresh orange juice. For the last 18 years, Arhodidis worked for Eurobank, one of the country’s four systemic banks. When he left last July, he was a member of the executive board and a general manager in charge of global markets,... View Details
Keywords: Jen McFarland Flint
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
preclinical studies in animal models including Alzheimer’s disease, cardiovascular disease, multiple sclerosis, melanoma, and breast cancer. Skouras launched Olatec in 2008 after founding Global Reach Management Company following a decade... View Details
- 05 Oct 2010
- First Look
First Look: October 5, 2010
delivers in the current period conditional on a stockout in the prior period. We also provide a method for estimating the impact of changes in supplier performance along these two dimensions on customer demand. Using data from Hugo Boss, a manufacturer of View Details
Keywords: Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
to supply beef markets around the world, but it faced a perfect storm of rising feed and fuel prices, a global credit crisis, and industry analysts skeptical about the company's debt load. Purchase the case:... View Details
Keywords: Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details
Keywords: Martha Lagace
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global Brand... View Details
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
the life I want, not the life that society deems successful. Since then, my goal has been to inspire and empower more Japanese people to maximize their potential in a global context. How has your Asian identity shaped you? I was the... View Details
- Web
Program Policies - HBS Online
Investments Business Strategy Business Analytics CORe (Credential of Readiness) - Non-Credit Only Design Thinking and Innovation Disruptive Strategy Economics for Managers Entrepreneurship Essentials Financial Accounting Global Business... View Details
- 18 Dec 2012
- First Look
First Look: December 18
case:http://hbr.org/search/813060-PDF-ENG Microsoft Office 2007 (Abridged) Iansiti, Marco, and Bianca BuccitelliHarvard Business School Case 613-061 A discussion of the history and processes behind the development of Microsoft's Office 12 software. Purchase this... View Details
Keywords: Carmen Nobel
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details
- 12 Dec 2018
- News
Lesson Plan
navigating a range of personalities and egos to ensure “the right information was in the right place, at the right time, for decisions to be made. “Paige has a real commitment to public service, whether it’s global financial policy or... View Details
- 16 Sep 2015
- News
Built for Speed
working on the exact same concept for years. “Multiple patents had been filed,” says Nolan. And after the Nest launch in 2011, they had to watch as the now-ubiquitous brand somehow got people excited about home heating again, became a... View Details
- 16 Apr 2013
- First Look
First Look: April 16
LaSalle (JLL) faced at the turn of the millennium. Until then, JLL sold piecemeal commercial real estate services to its corporate clients, who maintained relationships with a variety of vendors. In 2000, JLL's large corporate clients started View Details
Keywords: Sean Silverthorne