Publications

February 2011 (Revised December 2014)
Case

RentJuice

By: Thomas Eisenmann and Liz Kind

RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details

Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry

November 2009
Case

Dawn Stokes: The View from the Driver's Seat

By: Boris Groysberg and Lindsay Tanne

Dawn Stokes founded and was successful as CEO of Texas Driving Experience, a company that provided driving lessons, both safety-based for teens, and high-performance racecar driving for individual thrill seekers and corporate events. Although the company had done well,... View Details

Keywords: Economic Slowdown and Stagnation; Training; Entrepreneurship; Growth and Development Strategy; Expansion; Auto Industry; Service Industry; Texas

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February 2003 (Revised May 2006)
Case

Ernst & Young LLP

By: David F. Hawkins and Jacob Cohen

The history of Ernst & Young provides a platform to discuss the issues related to the sale of the consulting business as well as the founding of the legal unit. It dovetails with the issues raised at Arthur Andersen regarding the role of the Big Four accounting firms... View Details

Keywords: Accounting Audits; Conflict of Interests; Accounting Industry

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May 2002 (Revised May 2003)
Exercise

Endeca Negotiation, The: Hardy Smith

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Students play the role of Hardy Smith, one of the founding investors of a venture-backed enterprise software company. In the challenging financing climate of the fall of 2001, he is trying to decide what terms to offer the company as an insider-funded C-round. Presents... View Details

Keywords: Negotiation Process; Negotiation Offer; Management Teams; Venture Capital; Valuation; Software; Information Technology Industry; Web Services Industry

August 1999
Case

Health Resources & Technology

Health Resources & Technology is an entrepreneurial company with aggressive growth goals. The company sells medical-consultation services to insurance carriers that then repackage the service with their health care policies. Founded by two Brigham & Women's Hospital... View Details

Keywords: Information Technology; Goals and Objectives; Competitive Strategy; Health Care and Treatment; Growth and Development Strategy; Health Industry

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24 Sep 2015
News

Women Don’t Always Want the Jobs at the Top, and That’s OK

29 Oct 2012
News

The Radical Beauty of Three Simple Management Practices

14 Jun 2011
News

Digital Flirting — Easy to Do and to Get Caught

02 Feb 2021
News

Harvard professor: 5 activities can increase your happiness fast, and they’re free

10 Oct 2019
News

Technology is making inflation statistics an unreliable guide to the economy

07 Dec 2018
News

If You Want to Feel Better, Spend Money on Saving Time

13 May 2016
News

A billion prices can't be wrong

06 Dec 2017
News

Expat couples do best when they've moved for the woman's job

December 2021 (Revised January 2023)
Case

Katerra (A)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details

Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States

12 Mar 2024
Research & Ideas

Publish or Perish: What the Research Says About Productivity in Academia

demands on their time, funding, salaries, and other socio-demographic and household-related factors. They found that professors’ responsibilities and the time they are able to devote to research vary depending on their position, a... View Details

Keywords: by Ben Rand; Education

December 2019
Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman

This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details

06 May 2024
Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

mask, and what do you unveil?” In studying backstage interactions among employees working for a global company in the United States and China, Perlow found that team members in the two locations often interpreted what happened on the... View Details

Keywords: by Michael Blanding

September 2016
Case

Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry

By: Howard H. Stevenson and Michael J. Roberts DBA

Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the... View Details

Keywords: Business Ventures; Entrepreneurship; Planning; Accommodations Industry

October 2023
Case

To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions

By: David Collis and Haisley Wert

U.S. beverage giants PepsiCo and Coca-Cola shared many similarities by August 2018—both were founded by pharmacists in the 1890s, grew to offer hundreds of drink brands, and championed rival flagship products that drove loyalists into taste-testing wars. That month,... View Details

Keywords: Corporate Strategy; Acquisition; Diversification; Expansion; Brands and Branding; Food and Beverage Industry