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  • November 2000
  • Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry
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  • Student-Profile

Ta-Wei "David" Huang

As a data scientist, David Huang (he/him) spent much of his time analyzing customer¬ data to provide personalized experience and improve long-term customer values for companies in different industries. As David explains, “I loved... View Details
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

Improvement in Global Supply Chain Working Conditions By: Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill Abstract—Worker rights advocates seeking to improve labor conditions in global supply chains... View Details
Keywords: Dina Gerdeman
  • March 2024
  • Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
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  • 12 Aug 2010
  • News

What Is Customer Opinion Good For?

Keywords: Prof. Jim Heskett; Manufacturing
  • 11 Jan 2016
  • Blog Post

Meet the Business and Environment Initiative

environment; educate MBAs on the value of natural resources and the opportunities of environmental innovations; inform and engage alumni to leverage their expertise relating to environmental issues; and promote awareness across... View Details

    H. Brewster Atwater, Jr.

    Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a... View Details
    Keywords: Food & Tobacco
    • 01 Dec 2017
    • News

    Ask the Expert: Human Intelligence

    Superintelligence: Paths, Dangers, Strategies to better understand the issues. + ONLINE web-only content Do you see AI replacing the need for humans completely as it’s applied in certain value chain roles in... View Details
    Keywords: April White
    • 01 Dec 2007
    • News

    The Wise Men

    complex chain of events, individuals, transactions, and products that feed the world. Until his retirement in 1997, Goldberg had taught many thousands of MBA and Executive Education students and was the author, coauthor, or editor of more... View Details
    Keywords: Garry Emmons;Julia Hanna
    • 11 May 2010
    • First Look

    First Look: May 11

    tailor-made to the needs of each country's political, social, and economic priorities. Supplements the case "Nestlé's Milk District Model: Economic Development for a Value-Added Food Chain and Improved... View Details
    Keywords: Martha Lagace
    • 21 May 2024
    • Blog Post

    IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai

    400-500 rupees a day to sort and process for recycling. The market is in turn willing to pay roughly 100 rupees for each recycled pellet generated, helping create the entire value chain from individual waste... View Details
    • 01 Jun 2018
    • News

    Ink: Alumni Books and Recommendations

    of male HBS grads to the executive office was not easy, but for women still unwelcomed above the glass ceiling in the ’70s, getting there was especially difficult. “She was one smart, sharp cookie,” says a classmate of Ellen Marram (MBA 1970), a marketing whiz who... View Details
    • 18 Jun 2001
    • Research & Ideas

    Tech Investment the Wise Way

    the offering, given the value proposition and value chain structure chosen; describe the position of the firm within the value network linking... View Details
    Keywords: by Henry Chesbrough & Richard S. Rosenbloom
    • 07 Jul 2020
    • Research & Ideas

    Market Investors Pay More for Resilient Companies

    The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
    Keywords: by Kristen Senz; Financial Services
    • 09 Jul 2008
    • Research & Ideas

    Starbucks’ Lessons for Premium Brands

    "Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store." Starbucks tried to add value through innovation, offering wi-fi service and... View Details
    Keywords: by John Quelch; Retail
    • January 2021 (Revised May 2021)
    • Case

    Ocado Group: Ready for the Future

    By: José B. Alvarez, Damien McLoughlin and Natalie Kindred
    Keywords: Growth and Development; Innovation and Invention; Innovation and Management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; Internet and the Web; Consumer Behavior; Crisis Management; Customer Value and Value Chain; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United Kingdom; United States; Europe
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    • Profile

    Mallika Ahluwalia

    school system, Mallika accepted her first international development challenge. Working in a small team, Mallika helped run a United Nations World Food Program project in Namibia that fed 90,000 AIDS-affected orphans. "I got closely... View Details
    • Web

    Global Trade, Capital and National Institutions - Course Catalog

    foster growing concern against globalization in certain segments of the population in various countries. After decades of increasing global economic integration, the world faces the risk of fragmentation. The reevaluation of global value... View Details
    • 11 Sep 2012
    • First Look

    First Look: September 11

    effect of efficiency wages on employee behavior and social norms.   Working PapersSpatial Organization of Firms: Internal and External Agglomeration Economies and Location Choices Through the Value Chain... View Details
    Keywords: Sean Silverthorne
    • January 2014 (Revised January 2014)
    • Case

    Showdown at Cracker Barrel

    By: Suraj Srinivasan and Tim Gray
    In the fall of 2011, activist investor, Sardar Biglari, has acquired nearly 10% ownership in the Cracker Barrel restaurant chain. He believes that the board and senior management have failed and the company has underperformed relative to its peers. When he is denied a... View Details
    Keywords: Boards; Activist Investors; Proxy Battles; Shareholder Activism; Peer Firm; Ratio Analysis; Financial Accounting; Financial Analysis; Board Of Directors; Boards Of Directors; Financial Intermediaries; Financial Analysts; CEO Turnover; New CEO; Peer Groups; Hedge Fund; Hedge Funds; Proxy Contest; Proxy Fight; Proxy Advisor; Proxy Battle; Financial Statement Analysis; Financial Strategy; Corporate Governance; Corporate Disclosure; Governing and Advisory Boards; Competition; Valuation; Business Strategy; Value Creation; Business and Shareholder Relations; Financial Reporting; Financial Statements; Food and Beverage Industry; Food and Beverage Industry; United States
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