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  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806069 Disney Consumer Products: Marketing Nutrition to Children Harvard Business School Case 507-006 In an effort to capture market share in... View Details
Keywords: Martha Lagace
  • 01 Sep 2014
  • News

Case Study: Declawing the Competition

in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have... View Details
  • December 2022 (Revised February 2023)
  • Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details
Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Food and Beverage Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China
Related
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

markets faster through the existing distribution network of the acquirer, or through the ability to invest quickly in significantly expanded facilities. Compared to an IPO, it allows the careful delineation of accountability and... View Details
Keywords: by Sarah Jane Gilbert; Food & Beverage; Food & Beverage
  • Web

Latin America - Global Activities 2021

Latin America Latin America Appreciating One’s Humanity as a Leader Pictured: Karen Bruck, a vice president at MercadoLibre, is the protagonist of a case highlighting the challenges of helping employees to succeed. Danyel O’Connor (PLD 32, 2021), the executive vice... View Details
  • 03 Jun 2021
  • Blog Post

HBS Pilots First Impact Investing Fund

carries a variety of healthy items and foods from “home” such as their famous fresh sugar cane juice. Casabe’s impact potential spans three areas: first, increasing income and wealth creation for the BIPOC community; second, supporting... View Details
  • 13 Jun 2017
  • Blog Post

7 Reasons Why the New MS/MBA: Engineering Sciences Program at Harvard is Next Level

career safety net Spangler dining food #3. Another one? In just two years, you get two degrees - i.e. efficiency is key here 🔑🔒   [https://media.giphy.com/media/GV3aYiEP8qbao/giphy.gif]   #4. Harvard isn’t a traditional... View Details
  • September 1974 (Revised April 1975)
  • Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry
Related
  • November 2009 (Revised May 2010)
  • Case

Red Tomato: Keeping It Local

By: Jose B. Alvarez, Mary Louise Shelman and Laura Winig
This case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce... View Details
Keywords: Agribusiness; Trends; Food; Local Range; Consumer Behavior; Logistics; Supply Chain; Nonprofit Organizations; Agriculture and Agribusiness Industry; Northeastern United States
Related
  • June 1993 (Revised December 1995)
  • Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details
Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry
Related
  • June 1995 (Revised July 2006)
  • Supplement

Barilla SpA (B)

By: Janice H. Hammond
Supplements the (A) case. View Details
Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy
Related
  • 15 Apr 2014
  • First Look

First Look: April 15

from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was marketed as a diagnostic and preventative... View Details
Keywords: Sean Silverthorne
  • December 2010
  • Teaching Note

VeeV on the Rocks? (TN)

By: Christopher Marquis, Joshua D. Margolis and Bobbi Thomason
Teaching Note for 410006. View Details
Keywords: Quality; Ownership Stake; Growth and Development; Problems and Challenges; Corporate Social Responsibility and Impact; Brands and Branding; Food and Beverage Industry
Related
  • 22 Feb 2022
  • News

Savings and Loam

Cummings is staying on as board chair.) On the lending side, Walden Mutual will offer commercial loans to sustainable food and farming businesses across New England. That means not only production farms but also retailers, processors,... View Details
Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance
  • Profile

Aspa Lekka

one of the top analysts in digital marketing in Germany, and I got a lot of offers." Meanwhile, Aspa was still competing professionally, and completing a Ph.D. in education, for which her research focused on how to help children... View Details
Keywords: Consulting
  • June 1984
  • Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow
Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States
Related
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

development of entrepreneurial regions and industries. But these efforts are challenging. Governments cannot dictate how a venture market will evolve, and "top-down" efforts are likely to be unsuccessful. The same common flaws... View Details
Keywords: Martha Lagace
  • 01 Nov 2019
  • Blog Post

Confronting Climate Change in the Classroom and Beyond

sources. Barclays estimates that markets for alternative meat could be worth $140 billion in 10 years. Here at HBS, business and the environment have a rich history and trajectory that distinguish us as a business school. BEI has 31... View Details
  • 01 Aug 2005
  • What Do You Think?

Is There an “Efficient Market” in CEO Compensation?

tax. This has effectively capped salaries, but invites unlimited compensation in other forms. Several high-performing companies such as Costco Wholesale and Whole Foods Markets limit CEO pay to some multiple... View Details
Keywords: by James Heskett
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

and French size and value portfolios, the market portfolio, bond portfolios, and the entire cross-section of stocks. Download the paper: http://www.hbs.edu/research/pdf/08-060.pdf Testing a Purportedly More Learnable Auction Mechanism... View Details
Keywords: Martha Lagace