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- All HBS Web
(1,485)
- People (1)
- News (286)
- Research (1,021)
- Events (2)
- Multimedia (2)
- Faculty Publications (682)
- 29 May 2017
- Blog Post
The Diverse Community at HBS
Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job and I was fascinated by the... View Details
- 28 May 2019
- News
Research Brief: Field Research
agronomist researches the matter and sends a tailored reply within 24 hours. The more information a farmer shares with PAD—about planting practices, market prices, or soil conditions—the more its recommendations improve with time. “The... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which gives humans (perhaps too much)... View Details
- January 2025
- Case
Barilla: Feeding the Future
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
position that would blend my creative and management interests. Although I love dogs, it turned out that marketing dog food didn’t provide me with enough creative exercise. So I sidestepped into working for... View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a... View Details
- May 2020
- Article
Digitizing Disclosure: The Case of Restaurant Hygiene Scores
By: Weijia (Daisy) Dai and Michael Luca
Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies... View Details
Keywords: Corporate Disclosure; Consumer Behavior; Knowledge Dissemination; Food and Beverage Industry
Dai, Weijia (Daisy), and Michael Luca. "Digitizing Disclosure: The Case of Restaurant Hygiene Scores." American Economic Journal: Microeconomics 12, no. 2 (May 2020): 41–59.
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (A)
At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Food and Beverage Industry; Food and Beverage Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (A)." Harvard Business School Case 575-039, September 1974. (Revised April 1975.)
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
just on clicks and not on calls and direction requests, I’d be less inclined to think that Yelp ads work for these businesses.” Ad effectiveness best for small businesses In recent years, internet advertising has become the fastest-growing View Details
Vincent A. Gierer, Jr.
Gierer has presided over 8 years of consecutive growth in both revenues and earnings despite intense government-imposed new excise taxes. Gierer has been instrumental in expanding the market for smokeless tobacco, generating volume growth... View Details
Keywords: Food & Tobacco
- 28 Oct 2013
- Research & Ideas
Responsible Leadership in an Unforgiving World
brands, forever on the lookout for new opportunities; home life has become an act of managing supply chains, outsourcing housecleaning, childcare, and even grocery shopping to others; and churches market themselves like fast View Details
Keywords: by Michael Blanding
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative advertising and continues to develop... View Details
Keywords: Food & Tobacco
- 01 Oct 2000
- News
Mario A. Corti: Global Reconnaissance
economic battlefield, emerging markets like Russia -- where Nestlé is active -- represent valuable new territory for the highly competitive consumer foods business. Nestlé, the world's largest packaged-food... View Details
Keywords: Garry Emmons
- November 1987
- Background Note
Note on Advertising Effectiveness in the Beer Industry
Salter, Malcolm S. "Note on Advertising Effectiveness in the Beer Industry." Harvard Business School Background Note 382-096, November 1987.
- October 2012 (Revised March 2014)
- Teaching Note
Baltic Beverages Holding: Competing in a Globalizing World (A) and (B)
By: Juan Alcácer
The teaching plan to accompany "Baltic Beverages Holding: Competing in a Globalizing World (A)," HBS No. 713-430; "Baltic Beverages Holding: Competing in a Globalizing World (B)," HBS No. 713-471. It is divided into an introduction, followed by three discussion... View Details
- Web
Student Clubs | MBA
Finance Club FinTech Club First Generation Students Club Food and Agriculture Club Football/Soccer Club Formula One Club French-Speaking Club Future of Mobility Future of Work Club G Gaming and Game Industry Club General Management &... View Details
- 01 Dec 2007
- News
Faculty Books
Perspectives on Risk and Regulation: The FDA at 100 edited by Arthur Daemmrich and Joanna Radin (Chemical Heritage Foundation) In a period of rapid scientific and market changes, success in regulating food... View Details
- November 1998 (Revised June 2001)
- Case
Global Beer
Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details
Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States
Arnold, David J., and Ardon B. Hirschfeld. "Global Beer." Harvard Business School Case 599-063, November 1998. (Revised June 2001.)
- July 2022
- Case
FIJI Water: Carbon Negative? (Abridged)
In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset... View Details
Keywords: Carbon Footprint; Carbon Offsetting; Environmental Accounting; Climate Change; Environmental Sustainability; Pollution; Cross-Cultural and Cross-Border Issues; Misleading and Fraudulent Advertising; Non-Governmental Organizations; Brands and Branding; Food and Beverage Industry; Fiji; United States
Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623-004, July 2022.
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
When I started my journey at Harvard Business School, I was eager to broaden my business knowledge and strengthen my skills, particularly in marketing and branding. Coming from a liberal arts undergraduate background with limited exposure... View Details
Keywords: All Industries