Publications
Publications
Show Results For
- All HBS Web
(3,528)
- Faculty Publications (1,197)
Food
→
- December 1984
- Teaching Note
Colonial Food Services Co., James Cranston, and Eugene Kirby (A), Teaching Note
By: Michael Beer
Teaching Note for (9-478-005), (9-478-006), and (9-478-007). View Details
Keywords: Food and Beverage Industry
- December 1984 (Revised January 1985)
- Case
Barilla G. & R.F.lli, S.p.A.
By: W. Earl Sasser
Keywords: Food and Beverage Industry
- November 1984 (Revised April 1987)
- Background Note
Note on Restructuring Meat Packers in the 1980s
- November 1984
- Article
Nutrition Policies and Programmes: A Decade of Redirection
By: Alan Berg and James E. Austin
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
- August 1984 (Revised June 1985)
- Teaching Note
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- June 1984
- Case
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers
By: Thomas K. McCraw and Richard S. Tedlow
- June 1984 (Revised January 1989)
- Teaching Note
Raymond Mushroom Corp., Teaching Note
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
- May 1984 (Revised October 1985)
- Teaching Note
Dunkin' Donuts (C): Growth Strategy, Teaching Note
Teaching Note for (9-584-041). View Details
Keywords: Food and Beverage Industry
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
- February 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (B), Teaching Note
By: David E. Bell
Keywords: Food and Beverage Industry
- January 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (A), Teaching Note
By: David E. Bell
Keywords: Food and Beverage Industry
- January 1984 (Revised January 1994)
- Teaching Note
International Foodstuffs, Teaching Note
By: David E. Bell
Keywords: Food and Beverage Industry
- 1984
- Book
The Results and Interpretation of Three Field Trials of Lysine Fortification of Cereals
By: James E. Austin, Jean Pierre Habicht, Max Milner, Vernon Young and Linda D. Myers
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
- November 1983
- Supplement
Pepsi-Cola United Kingdom (B)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
- November 1983
- Supplement
Pepsi-Cola United Kingdom (C)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details