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  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test... View Details
Keywords: Carmen Nobel
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

the Order Management Cycle Sales Marketing CustomerService Engineering Purchasing Finance Operations Logistics Top Mgmt Participation plans to buy 1. Order Planning coordinates gets sales pitch 2. Order Generation some negotiates 3. Cost... View Details
Keywords: by Sarah Jane Johnston
  • 26 Jul 2004
  • Research & Ideas

A Better Way to Negotiate: Backward

predecessors of ABB, the global engineering giant. In a 1991 interview in Harvard Business Review, he noted that: We had no choice but to do it secretly and to do it quickly.… There were no lawyers, no auditors, no environmental... View Details
Keywords: by James K. Sebenius
  • February 2025
  • Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A) (Abridged)." Harvard Business School Case 425-067, February 2025.
  • March 2010 (Revised May 2013)
  • Case

Chile's Copper Surplus: The Road Not Taken (A)

By: Laura Alfaro, Dante Roscini and Renee Kim
In 2008, Andres Velasco, Chile's Finance Minister, was under mounting criticisms over his fiscal policy. As the world's largest copper producer, Chile was benefiting from the rise in copper prices, which had more than tripled since 2003. Copper revenues translated into... View Details
Keywords: Developing Countries and Economies; Economic Growth; Metals and Minerals; Investment Funds; Policy; State Ownership; Wealth; Chile
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Alfaro, Laura, Dante Roscini, and Renee Kim. "Chile's Copper Surplus: The Road Not Taken (A)." Harvard Business School Case 710-019, March 2010. (Revised May 2013.)
  • August 2001 (Revised March 2016)
  • Case

Doral Costa

By: William J. Poorvu, John H. Vogel Jr., Arthur I. Segel and Amy Silverstein
Doral Costa is a proposed 277,803 square foot Class A office park development in Miami, FL. Trammell Crow Co. would like to develop this office park in joint venture with a partner. Samantha Spar, the acquisitions partner at Titan Associates, a large real estate... View Details
Keywords: Buildings and Facilities; Joint Ventures; Acquisition; Investment; Partners and Partnerships; Decision Choices and Conditions; Fair Value Accounting; Construction; Property; Real Estate Industry; Consulting Industry; Miami
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Poorvu, William J., John H. Vogel Jr., Arthur I. Segel, and Amy Silverstein. "Doral Costa." Harvard Business School Case 802-023, August 2001. (Revised March 2016.)
  • July 1996
  • Case

Bayside Controls, Inc.

By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch
Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details
Keywords: Business Earnings; Leveraged Buyouts; Machinery and Machining; Leading Change; Growth and Development Strategy; Marketing Strategy; Production; Personal Development and Career; Sales; Aerospace Industry
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Bowen, H. Kent, Jennifer Kochman, and Sylvie Ryckebusch. "Bayside Controls, Inc." Harvard Business School Case 697-004, July 1996.
  • November 1992 (Revised December 1992)
  • Case

Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
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Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
  • 09 Aug 2010
  • Research & Ideas

How to Speed Up Energy Innovation

power plant are quite strong. Coming back to innovation, what's striking about chemicals is the role of small, independent engineering firms in transmitting innovation across the industry. So there's an interesting model here: Could we... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • October 2023 (Revised January 2024)
  • Case

Ball: EVA Driving the World's Leading Can Manufacturer (A)

By: Jonas Heese and Susan Pinckney
The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied... View Details
Keywords: Budgets and Budgeting; Cost Accounting; Financial Reporting; Financial Statements; Buildings and Facilities; Green Building; Mergers and Acquisitions; Customer Satisfaction; Decisions; Forecasting and Prediction; Machinery and Machining; Asset Pricing; Corporate Finance; Capital; Cost; Financial Management; Goods and Commodities; Compensation and Benefits; Executive Compensation; Employee Relationship Management; Goals and Objectives; Resource Allocation; Business Strategy; Corporate Strategy; Food and Beverage Industry; United States; Arizona; California; Texas
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Heese, Jonas, and Susan Pinckney. "Ball: EVA Driving the World's Leading Can Manufacturer (A)." Harvard Business School Case 124-002, October 2023. (Revised January 2024.)
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

Free Speech at Google In August 2017, Google fired James Damore, a 28-year-old software engineer who had been employed by the company since 2013. The move came after Damore penned an internal company memo titled “Google’s Ideological Echo... View Details
Keywords: by Sean Silverthorne
  • 04 Mar 2013
  • Lessons from the Classroom

Lessons from Running GM’s OnStar

directing the engineering unit/group to disrupt its usual integration processes—all for a nascent uncertain venture. The team's marketing techniques were disruptive, too. Whereas automotive marketers traditionally relied on television... View Details
Keywords: by Carmen Nobel; Auto
  • 18 Jul 2005
  • Research & Ideas

Time to Rethink the Corporate Tax System?

think several factors are at work. First, financial engineering increasingly allows for cheap recharacterizations of income for tax and book purposes, making tax obligations easily disappear. Second, the growing global reach of companies... View Details
Keywords: by Ann Cullen
  • 23 Aug 2004
  • Research & Ideas

Strategy for Small Fish

provide software developers in sectors ranging from video games to engineering simulation with training, tools, and support for application development tailored to exploit the unique capabilities of NVIDIA graphics processors.21 NVIDIA... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

world-class business. Following modern management practices, keeping sharp attention to cost control and capital operations, making aggressive entries into international markets, and maintaining a special corporate culture, Chairman Chen Feng was confident these... View Details
Keywords: Martha Lagace
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

prior art that invalidates the patent being examined, and productivity in the machine learning process technology requires computer science and engineering (CS&E) skills. We discuss implications for artificial intelligence and... View Details
Keywords: Dina Gerdeman
  • 11 Oct 2016
  • First Look

October 11, 2016

https://cb.hbsp.harvard.edu/cbmp/product/517015-PDF-ENG Harvard Business School Case 415-040 Leading and Managing Change Managing change is consistently ranked as one of the most critical and difficult tasks that leaders face. This note outlines the key choices that... View Details
Keywords: Sean Silverthorne
  • 03 Sep 2013
  • First Look

First Look: September 3

new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products Division are responsible for formulating a... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2013
  • Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

successful, the economic engine runs backwards, and we become poorer, less educated, suffer from worse pollution, get sicker, and are miserable. We get Detroit. The demise of Detroit was easy to see and hard to address. Consider the... View Details
Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto
  • 26 Nov 2007
  • Research & Ideas

Best Practices of Global Innovators

In the not-too-distant past, many companies secured competitive advantage by investing heavily in internal R&D. Company engineers and scientists built value from the ground up, and protected their intellectual property like lions... View Details
Keywords: by Sean Silverthorne
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