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      • June 2005
      • Background Note

      Overview of the Japanese Apparel Market

      By: Rajiv Lal and Arar Han
      Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details
      Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula
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      Lal, Rajiv, and Arar Han. "Overview of the Japanese Apparel Market." Harvard Business School Background Note 505-068, June 2005.
      • May 2005 (Revised January 2008)
      • Case

      Inniskillin and the Globalization of Icewine

      By: Geoffrey G. Jones and Jillian Hirasawa
      Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details
      Keywords: Global Strategy; Globalized Markets and Industries; Marketing Strategy; Product Marketing; Luxury; Food and Beverage Industry; Canada
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      Jones, Geoffrey G., and Jillian Hirasawa. "Inniskillin and the Globalization of Icewine." Harvard Business School Case 805-129, May 2005. (Revised January 2008.)
      • April 2005 (Revised March 2006)
      • Case

      Change at Whirlpool Corporation (A)

      By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
      In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States
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      Rivkin, Jan W., Dorothy A. Leonard, and Gary Hamel. "Change at Whirlpool Corporation (A)." Harvard Business School Case 705-462, April 2005. (Revised March 2006.)
      • March 2005 (Revised June 2005)
      • Background Note

      Arbitration between Foreign Investors and Host Governments

      By: Louis T. Wells Jr. and Regina Garcia-Cuellar
      Explains the emergence of international arbitration as an option for foreign investors with disputes with governments of emerging markets. Presents issues about whether arbitration will remain acceptable to countries and governments. View Details
      Keywords: Conflict and Resolution; Foreign Direct Investment; Globalized Markets and Industries; Emerging Markets; Government and Politics
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      Wells, Louis T., Jr., and Regina Garcia-Cuellar. "Arbitration between Foreign Investors and Host Governments." Harvard Business School Background Note 705-035, March 2005. (Revised June 2005.)
      • March 2005 (Revised June 2005)
      • Case

      Capital Controls in Chile in the 1990s (B)

      By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
      Supplements the (A) case. View Details
      Keywords: Governance Controls; Financial Crisis; Foreign Direct Investment; Currency Exchange Rate; Inflation and Deflation; Demand and Consumers; Interest Rates; Capital; System; Central Banking; Chile
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      Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "Capital Controls in Chile in the 1990s (B)." Harvard Business School Case 705-032, March 2005. (Revised June 2005.)
      • March 2005
      • Article

      Short- and Long-term Demand Curves for Stocks: Theory and Evidence on the Dynamics of Arbitrage

      By: Robin Greenwood
      I develop a framework to analyze demand curves for multiple risky securities at extended horizons in a setting with limits-to-arbitrage. Following an unexpected change in uninformed investor demand for several assets, I predict returns of each security to be... View Details
      Keywords: Limits To Arbitrage; Event Studies; Demand Curves; Portfolio Choice; Framework; Demand and Consumers; Change; Risk and Uncertainty; Debt Securities; Forecasting and Prediction; Stocks; Assets; Investment Portfolio; System Shocks; Price; Japan
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      Greenwood, Robin. "Short- and Long-term Demand Curves for Stocks: Theory and Evidence on the Dynamics of Arbitrage." Journal of Financial Economics 75, no. 3 (March 2005): 607–649.
      • February 2005 (Revised June 2007)
      • Case

      Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

      By: V. Kasturi Rangan and Rohithari Rajan
      With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
      Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; India
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      Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)
      • February 2005 (Revised November 2016)
      • Background Note

      Forecasting the Adoption of a New Product

      By: Elie Ofek
      Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition
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      Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)
      • February 2005
      • Article

      European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990

      By: Geoffrey Jones and Peter Miskell
      This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a... View Details
      Keywords: Horizontal Integration; Organizations; Policy; Expansion; Market Transactions; Geographic Location; Restructuring; Competition; Brands and Branding; Production; Capital Structure; Value; Consumer Products Industry; European Union; United States
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      Jones, Geoffrey, and Peter Miskell. "European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990." Economic History Review 58, no. 1 (February 2005): 113–139.
      • January 2005 (Revised June 2005)
      • Case

      Zipcar: Influencing Customer Behavior

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details
      Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Zipcar: Influencing Customer Behavior." Harvard Business School Case 605-054, January 2005. (Revised June 2005.)
      • 2005
      • Article

      Early Decisions: A Regulatory Framework

      By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
      We describe a regulatory framework that helps consumers who have difficulty sticking to their own long-run plans. Early Decision regulations help long-run preferences prevail by allowing consumers to partially commit to their long-run goals, making it harder for a... View Details
      Keywords: Hyperbolic Discounting; Self-control; Commitment; Consumer Behavior; Taxation; Attitudes
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      Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "Early Decisions: A Regulatory Framework." Swedish Economic Policy Review 12, no. 2 (2005): 41–60.
      • Article

      Organizational Beliefs and Managerial Vision

      By: Eric J. Van den Steen
      Can managers have an impact on their firm that goes beyond their direct actions and decisions? This article shows that a manager with strong beliefs about the right course of action will attract, through sorting in the labor market, employees with similar beliefs. This... View Details
      Keywords: Organizations; Goals and Objectives; Decisions; Labor; Markets; Employees; Motivation and Incentives; Recruitment; Risk and Uncertainty; Values and Beliefs
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      Van den Steen, Eric J. "Organizational Beliefs and Managerial Vision." Journal of Law, Economics & Organization 21, no. 1 (April 2005): 256–283. (Reprinted in The Economics of Organisation and Bureaucracy, Peter M. Jackson (ed.), Edward Elgar (Cheltenham, UK), 2013.)
      • December 2004 (Revised February 2005)
      • Case

      Exporting Spanish Olive Oil to the U.S. Market

      By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
      Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details
      Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy
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      Goldberg, Ray A., Hal Hogan, and Miguel Angel Llano Irusta. "Exporting Spanish Olive Oil to the U.S. Market." Harvard Business School Case 905-408, December 2004. (Revised February 2005.)
      • December 2004 (Revised December 2005)
      • Case

      Nectar: Making Loyalty Pay

      By: John A. Deighton
      Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
      Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
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      Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
      • November 2004 (Revised November 2005)
      • Case

      Kodak and The Digital Revolution (A)

      By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
      The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details
      Keywords: History; Information Technology; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry
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      Gavetti, Giovanni M., Rebecca Henderson, and Simona Giorgi. "Kodak and The Digital Revolution (A)." Harvard Business School Case 705-448, November 2004. (Revised November 2005.)
      • November 2004
      • Tutorial

      Principles of Microeconomics for Strategists

      By: Felix Oberholzer-Gee, Pai-Ling Yin and Elizabeth Raabe
      Reviews microeconomic principles from a business strategy perspective, using the digital music industry as context. Contains three modules: demand, supply, and equilibrium. The demand module discusses the willingness to pay, market demand, price elasticity, and... View Details
      Keywords: Business Strategy; Supply and Industry; Demand and Consumers; Microeconomics; Balance and Stability; Price; Cost; Revenue; Music Industry
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      "Principles of Microeconomics for Strategists." Harvard Business School Tutorial 705-801, November 2004.
      • November 2004 (Revised May 2005)
      • Case

      Marvel Enterprises, Inc.

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
      Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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      Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
      • November 2004
      • Case

      The Electronic Product Code: Future Impact on the Global Food System

      By: Ray A. Goldberg and James Weber
      The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
      Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
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      Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
      • October 2004
      • Article

      FDI and Economic Growth: The Role of Local Financial Markets

      By: Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek
      The purpose of this paper is to examine the various links among foreign direct investment, financial markets and growth. We model an economy with a continuum of agents indexed by their level of ability. Agents have two choices: they can work for the foreign company in... View Details
      Keywords: Foreign Direct Investment; Financial Markets; Economic Growth; Cost; Wealth; Investment Return; Knowledge
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      Alfaro, Laura, Areendam Chanda, Sebnem Kalemli-Ozcan, and Selin Sayek. "FDI and Economic Growth: The Role of Local Financial Markets." Journal of International Economics 64, no. 1 (October 2004): 89–112.
      • September 20, 2004
      • Comment

      How Consumers Value Global Brands

      By: Douglas Holt, John A. Quelch and Earl L. Taylor
      In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
      Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
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      Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
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