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Show Results For
- All HBS Web
(1,759)
- People (13)
- News (487)
- Research (971)
- Events (8)
- Multimedia (7)
- Faculty Publications (454)
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 27 Jun 2019
- Blog Post
Dance to the Music: How Noa Torok Found Her Dream Job at SoundCloud
“If they have invested in it,” Noa understood, “it would mean that it’s a good company with a strong foundation – otherwise they wouldn’t have put money into it. It would allow me to make the connection between my passion and a company worth working for.” Noa found the... View Details
Keywords: Entertainment / Media / Sports
- 30 Oct 2012
- First Look
First Look: October 30
the challenges of staying competitive and profitable in the new and increasingly digital media landscape. Purchase this case:http://hbr.org/search/713423-PDF-ENG Reconfiguring Stroke Care in North Central... View Details
Keywords: Sean Silverthorne
- 01 Jun 2007
- News
Faculty Books
in the Media Age by Steven Rosefielde & D. Quinn Mills (Cambridge University Press) Professor Mills and his coauthor assert that the United States will confront a series of fundamental challenges posed by terrorism, Russia, China, and the... View Details
- October 2015
- Case
Facebook: The First Ten Years
By: Shane Greenstein, Marco Iansiti and Christine Snively
Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details
- 30 Jul 2019
- Blog Post
Leadership That Defines you – Reflecting on my Time at HBS
co-president of the Media and Entertainment Club and co-chair of the Media and Entertainment Conference during his time at HBS and is about to start a position working internationally for Amazon Studios.... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
producers, instead of investing in just a handful of products and making them appeal to mass audiences, should spread their resources more equally across a larger number of smaller bets. A lot of people in the media world and investors... View Details
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and... View Details
Keywords: Sean Silverthorne
- 30 Mar 2020
- Research & Ideas
Readers Ask: I Need Tips for Working at Home
digital tools for communication. But in work, we still tend to use face-to-face meetings. How does location or geographic mobility affect innovation? Choudhury: Knowledge is often locked in a geography, and when a worker moves from one... View Details
Keywords: by Kristen Senz
- Web
Black History Month | Baker Library
Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black consumer's View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social View Details
Keywords: by Michael Blanding
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target indeed surged by double View Details
Keywords: by Frank V. Cespedes
- Web
Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog
following: in today’s environment, your expertise can be codified. Consider the new Tom Hank’s film Here (2024), where an AI model of Tom’s acting expertise can be used to face-swap and de-age him. Using similar technology, the emails, presentations and View Details
- 10 Apr 2007
- First Look
First Look: April 10, 2007
Working PapersNone this week. Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting from increasing View Details
Keywords: Martha Lagace
- 10 May 2015
- Blog Post
Brand Strategist Turns Entrepreneur
off last spring. What did you do before coming to HBS? Before HBS I served as a brand strategy and market research consultant for retail, media and technology firms. For about five years, I thoroughly enjoyed advising clients on topics... View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that average 144,000 weekly views,... View Details
- 27 Jan 2016
- Blog Post
A Summer Internship in the Music Industry
working in the iTunes group. For many years, it was the most important digital release platform in the music industry. Yet we were disconnected from the creative part of the industry, far away from the people pushing the boundaries... View Details
- 01 Dec 2020
- News
Quantum Leap
little like the digital computers of the midcentury: enormous, primitive, and unreliable, says Jim Ricotta (MBA 1985), CEO of Aliro Quantum Technologies. We’re also constrained by the limited number of qubits (or quantum bits) that these... View Details
- 22 Jan 2019
- Blog Post
Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates
further to address candidate concerns beyond the initial job toward future opportunities. “Our culture is simple – we talk about being ‘owners’ here,” notes Camila Kataguiri (HBS MBA 2017), Popeyes’ Director of Digital Marketing. “But... View Details
Keywords: Consumer Products / Retail
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
that will enable you to develop the digital skills you need. With a digital mindset, you’ll ask the right questions, make smart decisions, and appreciate new possibilities for... View Details