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  • All HBS Web  (2,457)
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  • November 2019
  • Supplement

Hapag-Lloyd AG: Complying with IMO 2020

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details
Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Shipping Industry; Transportation Industry; Germany
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Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Spreadsheet Supplement 220-713, November 2019.
  • Web

PhD Programs - Doctoral

services, and information are exchanged. Research provides insights into how companies serve customers and approaches for measuring the impact of marketing efforts. Marketing... View Details
  • 29 Mar 2011
  • First Look

First Look: March 29

produce products to fill the gap. Compact fluorescent light bulbs, already on the market, seemed the obvious replacement. But light-emitting diodes (LEDs) were attracting attention as a more efficient alternative in lighting, steadily working their way up the View Details
Keywords: Sean Silverthorne

    Willy C. Shih

    Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

    Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor

      Frances X. Frei

      Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders accelerate performance and design for excellence in leadership, strategy, and operations. She regularly advises senior executives... View Details

      Keywords: airline; banking; fast food; financial services; health care; hotels & motels; management consulting; media; nonprofit industry; professional services; retail financial services; service industry; sports; telecommunications; tourism; travel
      • August 2000 (Revised September 2005)
      • Case

      Omnitel Pronto Italia

      By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
      Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
      Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
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      Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
      • 03 Mar 2015
      • First Look

      First Look: March 3

      fail this test. They actively discourage providers from delivering value to their patients. We believe that reimbursement through bundled payments is the only approach that aligns providers, payers, and... View Details
      Keywords: Sean Silverthorne
      • December 2005
      • Article

      Up to Code: Does Your Company's Conduct Meet World-Class Standards?

      By: Lynn Paine, Rohit Deshpandé, Joshua D. Margolis and Kim Eric Bettcher
      Codes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity—at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and... View Details
      Keywords: Business Ethics; Standards Of Conduct; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Values and Beliefs; Corporate Accountability; Corporate Governance
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      Paine, Lynn, Rohit Deshpandé, Joshua D. Margolis, and Kim Eric Bettcher. "Up to Code: Does Your Company's Conduct Meet World-Class Standards?" Harvard Business Review 83, no. 12 (December 2005): 122–133.
      • November 2019
      • Case

      Hapag-Lloyd AG:Complying with IMO 2020

      By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
      A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details
      Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Governance Compliance; Shipping Industry; Transportation Industry; Germany
      Citation
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      Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Case 220-003, November 2019.

        Overcrowded – Designing Meaningful Products in a World Awash with Ideas

        We live in a world awash with ideas. Thanks to the web and to powerful ideation approaches such as open innovation, design thinking, or crowdsourcing, organizations have today easy access to an unprecedented amount of novel concepts. In this context, what... View Details

        • 20 Jan 2015
        • First Look

        First Look: January 20

        rededicating themselves to improving the value they deliver to their patients: better outcomes and lower costs. Time-driven activity-based costing offers the potential for clinicians to redesign their care... View Details
        Keywords: Sean Silverthorne
        • Web

        HBS Working Knowledge – Harvard Business School Faculty Research

        businesses on open source software, code that would cost firms $8.8 trillion to create from scratch if it weren't freely available. Research by Frank Nagle and colleagues puts a value on an economic... View Details
        • March 2001 (Revised February 2009)
        • Case

        HDFC (A)

        By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju
        The top management team at India's leading home finance company must decide how to deal with the emergence of intense competition at the end of the 1990s. Having founded the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new... View Details
        Keywords: Values and Beliefs; Management Style; Management Teams; Competition; Financial Services Industry; India
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        Paine, Lynn S., Carin-Isabel Knoop, and Suma Raju. "HDFC (A)." Harvard Business School Case 301-093, March 2001. (Revised February 2009.)
        • 03 May 2011
        • First Look

        First Look: May 3

        next-generation product. Read the article: http://hbr.org/2011/05/the-best-way-to-name-your-product-20/ar/1 Think Customers Hate Waiting? Not So Fast... Authors:Ryan W. Buell and Michael I. Norton... View Details
        Keywords: Sean Silverthorne
        • 15 Mar 2011
        • First Look

        First Look: March 15

        failed to address important measurement and valuation issues that have arisen in the past 40 years of practice. This gap is illustrated with missed opportunities in risk measurement and management View Details
        Keywords: Sean Silverthorne
        • 28 Aug 2012
        • Working Paper Summaries

        Channels of Influence

        Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy
        • Web

        Publications - Faculty & Research

        Keywords: Retail ; Place Making ; Bookstores ; Industry Evolution ; Digital ; Commoditization ; Organizational Change and Adaptation ; Adaptation ; Business Strategy ; Digital Transformation ; E-commerce ; Distribution Channels ; Civil... View Details
        • 10 Feb 2003
        • Research & Ideas

        Commodity Busters: Be a Price Maker, Not a Price Taker

        customer values of convenience, availability, product or service functionality, and relationship, creates a reason for the customer to buy. But,... View Details
        Keywords: by Benson P. Shapiro
        • Program

        Behavioral Economics—Virtual

        value for your customers Improve decision-making and performance across your organization Enhance organizational performance by using "choice architecture" to alter the context... View Details
        • 28 Nov 2007
        • Research & Ideas

        B2B Branding: Does it Work?

        enterprise customers. They cannot do so economically using the traditional direct sales force. Second, if left unattended, individual managers will each do their own ad hoc marketing. The result will be a hodgepodge of corporate logos, taglines, View Details
        Keywords: by John Quelch; Consumer Products
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