Publications

October 2000 (Revised November 2018)
Exercise

Web-Based Beer Game Exercise

By: Janice H. Hammond

The Web-based beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages between a beer manufacturer, its distributors, a... View Details

Keywords: Distribution Channels; Production

12 Oct 2022
Video

Mike Luca: The Role Experiments Play in Addressing Discrimination

October 2016 (Revised February 2019)
Case

PTC: A Transformation to IoT

By: Rajiv Lal and Sarah McAra

In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details

Keywords: Internet Of Things; IoT; Smart; Connected Products; Business Organization; Transformation; Customer Relationship Management; Innovation Strategy; Technological Innovation; Leading Change; Marketing; Product Development; Service Operations; Strategy; Competition; Technology Industry

03 Mar 2014
Blog Post

Align Your Social Media and Recruiting Strategies

boomerang hiring. Create a group on LinkedIn for former employees who want to stay connected to your organization and invite them to participate in recruiting events for your firm. Create a Customer Service... View Details

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

management. That is, for example, roughly 20 percent of employees experience 80 percent of accidents on the job. And roughly 20 percent of customers provide 80 percent of sales. Focused strategies can be... View Details

Keywords: by James Heskett

October 1996 (Revised April 2011)
Module Note

Venture Capital and Private Equity: Module IV

By: Josh Lerner, G. Felda Hardymon and Ann Leamon

Provides an overview of a module that focuses on the adaptation of the private equity model to corporate and nonprofit settings. View Details

Keywords: Venture Capital; Private Equity; Investment; Nonprofit Organizations; Adaptation

September 2004 (Revised June 2005)
Case

Hancock Land Company and Hancock Lumber Company (A)

By: John A. Davis, Dwight B. Crane and Kelly M. Mulderry

After inheriting the leadership of their family's land and lumber companies, Matt and Kevin Hancock struggled with how to revise their internally focused governance system. View Details

Keywords: Family Business; Governance; Leadership Style; Growth Management; Organizational Change and Adaptation

April 2021
Case

Transforming BlackBerry: From Smartphones to Software

By: Ranjay Gulati and Nicole Tempest Keller

On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details

Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada

April 2013 (Revised October 2013)
Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred

This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details

Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas

30 May 2013
Working Paper Summaries

Non-Standard Matches and Charitable Giving

Keywords: by Michael Sanders, Sarah Smith & Michael I. Norton

11 Oct 2016
News

How Does Samsung Recover?

March 29, 2021
Editorial

Research: A Little Recognition Can Provide a Big Morale Boost

By: Shibeal O'Flaherty, Michael Sanders and A.V. Whillans

As organizations large and small face the twin challenges of increasingly strained budgets and burned out workforces, what can managers do to keep employees engaged—without breaking the bank? In this piece, the authors share new research on the power of symbolic awards... View Details

Keywords: Motivation; Psychology; Work; Employees; Motivation and Incentives; Social Psychology

Find at Harvard

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December 2016
Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details

Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts

12 Feb 2021
News

The Commercial Space Age Is Here

February 2005 (Revised May 2005)
Case

Intelliseek

Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details

Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry

Profile

Angela R. Hicks Bowman

categories, from plumbers to roofers to exterminators, and created a membership model that they spread into an increasing number of geographies. As a startup venture, being able to get its customers exactly what they wanted was crucial... View Details

July 1990
Case

Ceramics Process Systems Corp. (B)

By: Kim B. Clark and Brent D. Barnett

Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details

Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry

October 1997 (Revised May 1998)
Supplement

Asda (B)

By: Michael Beer and James Weber

Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers... View Details

Keywords: Change Management; Customer Relationship Management; Governance Controls; Innovation and Invention; Management; Service Delivery; Organizational Culture; Strategy; Food and Beverage Industry; Retail Industry

May 2000 (Revised November 2001)
Case

Sothebys.com

Sotheby's has taken 50% of its business by volume to the Internet. How do the economics change? How do logistics and customer support needs change? What leverage does the Internet provide this established bricks-and-mortar auction house? View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Auctions