Cross Functional Management - Publications - Faculty & Research

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

Internet," when he and his partner launched Rakuten in 1997, Mikitani (HBS MBA '93) said. The 9,331 merchants who do a brisk business over the Rakuten site, which Mikitani describes as a cross between eBay and Amazon, are now proving... View Details

Keywords: by Julie Jette

09 Feb 2004
Research & Ideas

Got a New Strategy? Now Make it Happen

whole set of interdependent players—the CEO, the senior leadership team, and managers down the line. This won't happen without a collective, public conversation. By "collective" we mean that several levels of View Details

Keywords: by Michael Beer & Russell A. Eisenstat

Career Coach

Laurie Matthews

her husband live in Boston’s South End with their crazy Portuguese Water Dog and awesome cat. Work Experience: Advertising Account Management at Y&R; Deutsch; Grey; Arnold, among others View Details

Keywords: Consumer Products; Entrepreneurship; Hospitality; Retail

29 May 2001
Research & Ideas

Race Does Matter in Mentoring

responsibility for a functional department within a business unit—for example, the director of marketing or a plant manager.) And Stage 3 covered upper middle management to the executive level. (A person in... View Details

Keywords: by David A. Thomas

17 Oct 2007
Research & Ideas

Why Global Brands Work

bureaucracy in which regional managers exaggerate the need for local adaptations to defend their turf; and a deteriorating market share, financial performance, and stock price. Fords worldwide should have a common look, feel, and brand... View Details

Keywords: by John A. Quelch; Auto

22 Aug 2018
Blog Post

The National Park Services: A Mini-Business with a Twist

Visitor and Resource Protection (i.e. Law Enforcement), Interpretation (i.e. Visitor Services) and Administration. The inter-working of these divisions is not distinct from how business functions might interface within a corporation. For... View Details

Keywords: Nonprofit / Government

21 Oct 2014
First Look

First Look: October 21

Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and selling methodologies. But... View Details

Keywords: Sean Silverthorne

Career Coach

Hillary Mann

Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability.... View Details

Keywords: Consumer Products; Education; Entertainment / Media; Hospitality; Publishing / Communications / Advertising; Real Estate; Retail; Social Enterprise; Sports; Startup - Joiner; Entrepreneurship

22 Jan 2019
Blog Post

Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates

to assert their most attractive qualities to discriminating job seekers. At Samsung, the manufacturing conglomerate headquartered in Korea, “Results speak for everything,” says Phoebe Hung (HBS MBA 2011), the company’s Senior Manager of... View Details

Keywords: Consumer Products / Retail

01 Jun 2010
News

$how Me the Money

Baker: With a strong belief in change within the system, working to reduce corruption so that free markets will function better, to the benefit of rich and poor nations alike. Photos by Katherine Lambert Corruption. Said slowly, even the... View Details

Keywords: Garry Emmons; Administration of Economic Programs; Government; Executive, Legislative, and Other General Government Support; Government; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

12 Jan 2017
News

Personalizing Women’s Path to Success

serves companies that are trying to attract and retain high-potential diverse talent. The challenge for women, Skeete Tatum says, is not one of motivation, capability, or track record, but rather of not knowing where or how to start the process or how to View Details

Keywords: Jill Radsken

01 May 2000
What Do You Think?

Can You Hard-Wire Performance?

software. Jim Heskett Others of you cited examples of your use of hard-wiring. Jay Cross offers it as an alternative to traditional pricing. Although clients don't bite, he claims that it gets him credibility points, more business, and... View Details

Keywords: by James Heskett

Profile

Pranav Kothari

interests. "I was amazed by the infrastructure, how smoothly things functioned here." Impressed both by mechanics and America, Pranav pursued an engineering degree at the Georgia Institute of Technology. There, his curiosity... View Details

25 Aug 2022
News

In My Humble Opinion: Road Tested

our culture or managing key customers and investor relationships,” Gregg says. “I jokingly told someone I’m the spiritual center of the company. You need to embrace that aspect of the job to get people excited about being here.” Moment in... View Details

Keywords: Julia Hanna; trucking; leadership; fintech; career

24 Mar 2016
Blog Post

Learning to Code at Business School

HBS, students can choose from close to 100 electives. They also have the opportunity to cross register for courses across Harvard. CS50—a course offered at Harvard College—provides students with an introduction to programming. Last year... View Details

02 Aug 2021
Blog Post

Uncovering the Virtual Advantage at Humana

nimble, and it’s a challenge they welcome. Likewise, making adjustments to recruiting, onboarding, and management to bring the best talent to the organization is seen as mission critical across all departments and View Details

Keywords: Health Care; Health-Related Services

Career Coach

Jonathan Shepherd

Jonathan is CPD's Corporate Relations Director overseeing principal investing: VC/PE, investment management and real estate. Since 2007, he has coached thousands of students & alumni and forged recruiting relationships with hundreds... View Details

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

travel abroad freely, and it still doesn't allow many ideas to cross its borders. Consequently, while it may be true that multinational companies can invest in China more easily than they can in India, View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

Profile

Aline Camargo

was able to share my thoughts and concerns with friends, professors, career coaches, alumni and MBA administration managers who helped me much to brainstorm about decisions and life paths that would make me an effective leader and a happy... View Details

Keywords: Consumer Products; Retail; Entertainment / Media

01 Feb 1998
News

Innovative Course Brings Students and Alumni Together

In the fall of 1996, HBS professor David A. Garvin was searching for teaching materials for his elective course General Management: Processes and Action. He wanted to help his students understand the pitfalls and opportunities that accompany a career transition from... View Details

Keywords: Meg Gardner; photo by Joshua Lavine

Publications