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  • All HBS Web  (6,552)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,185)
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  • Video

Adi Godrej

Adi Godrej, head of the India-based consumer products Godrej Group, describes the organization’s strategy for coping with high levels of taxes before liberalization in 1991, including the tactic of selling... View Details
  • February 2023 (Revised March 2025)
  • Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (A)." Harvard Business School Case 223-009, February 2023. (Revised March 2025.)
  • August 2001 (Revised March 2008)
  • Case

Helios Health (A)

By: Regina E. Herzlinger and Alfred Martin
Helios PC system provides personalized drug information to the patients in the doctor's waiting room. It has met with considerable consumer acceptance and a very high return for the drug companies that sponsor it. What price should it charge them for the service? View Details
Keywords: Entrepreneurship; Price; Health Care and Treatment; Information Publishing; Innovation and Invention; Product Marketing; Demand and Consumers; Health Industry; Pharmaceutical Industry
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Herzlinger, Regina E., and Alfred Martin. "Helios Health (A)." Harvard Business School Case 302-022, August 2001. (Revised March 2008.)
  • March 2021 (Revised January 2023)
  • Background Note

The Pandemic's Impact on the U.S. Food System

By: José B. Alvarez and Natalie Kindred
This note is intended not as a comprehensive account but as a starting point for discussion about the impact of the COVID-19 pandemic on the U.S. food system. Written in late 2020, the note describes, in part through the voices of industry leaders, how the pandemic... View Details
Keywords: COVID-19 Pandemic; Agribusiness; Risk and Uncertainty; Risk Management; Leadership; Change Management; Safety; Health; Health Pandemics; Disruption; Adaptation; Supply Chain; Supply Chain Management; Consumer Behavior; Retail Industry; Food and Beverage Industry; Agriculture and Agribusiness Industry; Transportation Industry; United States
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Alvarez, José B., and Natalie Kindred. "The Pandemic's Impact on the U.S. Food System." Harvard Business School Background Note 521-065, March 2021. (Revised January 2023.)
  • June 2013
  • Article

Vacancies in Supply Chain Networks

By: John William Hatfield and Scott Duke Kominers
We use the supply chain matching framework to study the effects of firm exit. We show that the exit of an initial supplier or end consumer has monotonic effects on the welfare of initial suppliers and end consumers but may simultaneously have positive and negative... View Details
Keywords: Matching; Networks; Stability; Vacancy Chains; Market Entry and Exit; Supply Chain
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Hatfield, John William, and Scott Duke Kominers. "Vacancies in Supply Chain Networks." Economics Letters 119, no. 3 (June 2013): 354–357.
  • May 1984 (Revised August 1987)
  • Case

Raymond Mushroom Corp.

By: Benson P. Shapiro
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
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Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
  • October 2017
  • Article

'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with their current products when in the presence... View Details
Keywords: Carelessness; Product Upgrade; Ownership; Justification; Consumer Behavior; Attitudes; Property
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Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Journal of Marketing Research (JMR) 54, no. 5 (October 2017): 768–784.

    Banking on Data: Great Possibilities, Great Responsibilities

    Karen Mills speaks at an FDIC webinar addressing policy and consumer impact perspectives on enabling “open banking” through APIs, national vs. state privacy laws, data ownership, and liability standards. View Details
    • Article

    Advertising, the Matchmaker

    By: Bharat N. Anand and Ron Shachar
    We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details
    Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry
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    Anand, Bharat N., and Ron Shachar. "Advertising, the Matchmaker." RAND Journal of Economics 42, no. 2 (Summer 2011): 205–245. (Lead Article.)
    • 27 Oct 2011
    • News

    America's new financial values

    • 17 Jun 2013
    • News

    Need a Car Repair? Ask Your Girlfriend to Negotiate for a Discount

    • Career Coach

    Claire DSilva

    Claire led Strategic Business Development at Klarna before HBS and has previous experience in Strategy at Chase in New York. She led hiring for groups at both organizations and can provide insight into what they’re looking for in a candidate. She spent last summer in... View Details
    • 2016
    • Chapter

    Luxury Branding Research: New Perspectives and Future Priorities

    By: Anat Keinan, Sandrine Crener and Silvia Bellezza
    Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
    Keywords: Luxury; Brands and Branding
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    Keinan, Anat, Sandrine Crener, and Silvia Bellezza. "Luxury Branding Research: New Perspectives and Future Priorities." Chap. 2 in Online Luxury Retailing: Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions, 16–33. Philadelphia: Wharton School, Baker Retailing Center, 2016.
    • 21 Jan 2014
    • First Look

    First Look: January 21

    Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and View Details
    Keywords: Sean Silverthorne
    • Research Summary

    Advertising and the Economics of Attention

    Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details
    • July 2024
    • Article

    Acceptance of Automated Vehicles Is Lower for Self than Others

    By: Stuti Agarwal, Julian De Freitas, Anya Ragnhildstveit and Carey K. Morewedge
    Road traffic accidents are the leading cause of death worldwide for people aged 2–59. Nearly all deaths are due to human error. Automated vehicles could reduce mortality risks, traffic congestion, and air pollution of human-driven vehicles. However, their adoption... View Details
    Keywords: Transportation; Risk and Uncertainty; Technology Adoption; Prejudice and Bias
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    Agarwal, Stuti, Julian De Freitas, Anya Ragnhildstveit, and Carey K. Morewedge. "Acceptance of Automated Vehicles Is Lower for Self than Others." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 269–281.
    • July–August 2013
    • Article

    Complementary Goods: Creating, Capturing, and Competing for Value

    By: Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky
    This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both products are used together. We show that value-capture and value-creation problems arise... View Details
    Keywords: Complementary Goods; Product Development; Royalty Fees; Product Marketing; Competition
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    Yalcin, Taylan, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky. "Complementary Goods: Creating, Capturing, and Competing for Value." Marketing Science 32, no. 4 (July–August 2013): 554–569.
    • April 2009
    • Article

    How to Market in a Downturn

    By: John A. Quelch and Katherine Jocz
    This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
    Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
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    Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
    • 16 Sep 2010
    • News

    Department stores: Mad rush for market share

    • March 2000 (Revised January 2001)
    • Background Note

    Customers in Health Care, The

    By: Richard M.J. Bohmer
    Reviews the current literature on the consumers of health care, primarily patients. Discusses their stated preferences, the sources of information they use in making their selections of plan and provider, and their behavior. View Details
    Keywords: Customers; Health Care and Treatment; Information; Planning; Behavior; Health Industry
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    Bohmer, Richard M.J. "Customers in Health Care, The." Harvard Business School Background Note 600-118, March 2000. (Revised January 2001.)
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