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  • All HBS Web  (2,097)
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  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

the observer’s perspective, leaving the perspective of the observed to the realm of scholarly methodology courses and philosophical debates on privacy. I suggest how the literature on transparency and related literatures might be improved with View Details
Keywords: Carmen Nobel
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly View Details
Keywords: by Sean Silverthorne
  • 01 Mar 2011
  • First Look

First Look: March 1

asymmetric equilibrium where only one retailer elects to operate an online arm but earns lower profits than its bricks-only rival. We also characterize equilibria where firms open an online channel, even though consumers only use it for... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2012
  • What Do You Think?

Should CEOs Worry About ‘Too Big to Succeed?’

mortgages, and other consumer financial products, is firm in his belief that great service depends on service centers employing no more than roughly 150 people--even if two are located with just a wall between them. This is part of a... View Details
Keywords: by James Heskett; Manufacturing; Financial Services
  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

After Donald Trump won the US presidency in 2016, many Americans who hadn’t voted for him wondered: What exactly motivated so many other voters to choose him? It was a question right in the research wheelhouse of Harvard Business School... View Details
Keywords: by Dina Gerdeman
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

consumer products. Finally, a series of cubes represents major customers. The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top of the blocks so that functions report to the... View Details
Keywords: by Robert Simons
  • 2010
  • Case

Playa Dorado

By: W. Earl Sasser
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details
Keywords: Demand and Consumers; Management Analysis, Tools, and Techniques; Expansion; Planning; Mathematical Methods; Price; Profit; Sales; Operations; Growth and Development Strategy; Marketing; Performance Capacity; Accommodations Industry; Florida
Citation
Related
Sasser, W. Earl. "Playa Dorado." Watertown, MA: Harvard Business Publishing Case, 2010. (Brief Case.)
  • 26 Jul 2004
  • Research & Ideas

A Better Way to Negotiate: Backward

technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics... View Details
Keywords: by James K. Sebenius
  • 06 Feb 2006
  • Research & Ideas

Sorting Out the Patent Craze

example, the current battle over the next-generation format for DVD. Will it be Blu-ray (Sony) or HD DVD (Toshiba)? Without an accepted standard in this case, and one does not appear likely, consumers will be forced to buy one format or... View Details
Keywords: by Sara Grant; Technology
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that... View Details
Keywords: by Sean Silverthorne; Advertising
  • 09 Mar 2003
  • Research & Ideas

Education, Technology, and Business: What’s the Catch?

change" in accountability and the huge business need to offer services and programs to help teachers stay on top. Parents will also become more involved as consumers, he added, creating a push for overall school quality to rise. Fishman saw this View Details
Keywords: by Carla Tishler; Education
  • 16 Jul 2013
  • First Look

First Look: July 16

famously said that, because it's nigh impossible to do both, leaders should opt for fear. Research from Harvard Business School's Amy Cuddy and consultants Matthew Kohut and John Neffinger refute that theory, arguing that leaders would do... View Details
Keywords: Anna Secino
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

who'd lost their insurance, and older people who didn't know they were eligible for Medicare. Consumers also had differing levels of enthusiasm about signing up for insurance, ranging from excited to cynical to just too busy to care. AHCT... View Details
Keywords: by Michael Blanding; Health
  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details
Keywords: by Manda Salls
  • 08 Sep 2003
  • Research & Ideas

A Bold Proposal for Investment Reform

For companies to redeem credibility with investors, argue Harvard Business School professors Paul Healy and Krishna Palepu, "fundamental and even radical reforms must be made to the way America's markets process the flows of information between View Details
Keywords: by Ann Cullen; Financial Services
  • 02 Jul 2001
  • Research & Ideas

Ray A. Goldberg

response to events in Europe, from the cloning of Dolly to the recent spread of mad-cow disease, Goldberg founded an annual forum at the School where farmers, industry representatives, professors, scientists, public-policy leaders, and View Details
Keywords: by Staff; Agriculture & Agribusiness
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very successfully, but my research suggests it... View Details
Keywords: by Martha Lagace
  • 02 Oct 2000
  • What Do You Think?

What Lies Beyond NAFTA?

largely from Mexican readers—not surprising in view of the central role that Vicente Fox, the president-elect of Mexico, is expected to play in upcoming discussions of NAFTA 2.0. There was little argument among respondents about the positive impact of NAFTA on both... View Details
Keywords: by James Heskett
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

  PublicationsOne-Switch Conditions for Multiattribute Utility Functions Authors:Abbas, Ali E., and David E. Bell Publication:Operations Research Abstract We introduce a variety of new independence conditions for multiattribute utility... View Details
Keywords: Sean Silverthorne
  • 04 Mar 2014
  • First Look

First Look: March 4

particular context such as a workplace. First explored by pioneering organizational scholars in the 1960s, psychological safety experienced a renaissance starting in the 1990s and continuing to the present. Organizational research has... View Details
Keywords: Sean Silverthorne
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