Consumer Packaged Goods - Publications - Faculty & Research

17 Aug 2010
First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details

Keywords: Martha Lagace

27 Mar 2012
First Look

First Look: March 27

how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder—CEO should exit or be fired.... View Details

Keywords: Carmen Nobel

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

contrary. "As a manager of people, you should regard this as very good news," Amabile wrote in the Harvard Business Review. "The key to motivation turns out to be largely within your control." By setting clear,... View Details

Keywords: by Michael Blanding

12 Aug 2008
First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively... View Details

Keywords: Sean Silverthorne

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

In a perfect world, scientists share problems and work together on solutions for the good of society. In the real world, however, that's usually not the case. The main obstacles: competition for publication and intellectual property... View Details

Keywords: by Martha Lagace

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

standardized products. Yet the bulk of the related literature, which focuses on whether consumers prefer global brands, misses out on supply-side considerations related to costs. Q: How can the study of strategy and competition contribute... View Details

Keywords: by Martha Lagace

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

Q: Your case leaves off around 2001. The current Mars Lander program has apparently been a success. Do you think the program is back on track? A: NASA certainly did a good job recovering from the failures of 1999. They had to cancel a... View Details

Keywords: by Sean Silverthorne

01 Feb 2011
First Look

First Look: Feb. 1

establish associations with the correct partners in the absence of signaling. Several types of biological symbioses are good candidates for screening, including bobtail squid, ant-plants, gut microbiomes, and many animal and plant species... View Details

21 Jun 2011
First Look

First Look: June 21

by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a duopoly model where View Details