Community Impact - Publications - Faculty & Research

November 2021
Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek

We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details

Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media

Citation

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03 May 2010
Research & Ideas

What Is the Future of MBA Education?

creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details

Keywords: by Martha Lagace; Education

22 Jul 2019
Book

How to Be a Digital Platform Leader

create even within a very traditional, industrial business. We think the basic design of Predix was heading in the right direction, but the challenges in execution have been severe. Lagace: A central concern of The Business of Platforms is the double-edged sword nature... View Details

Keywords: by Martha Lagace

January 2016
Case

Haiti Hope: Innovating the Mango Value Chain

By: Amy C. Edmondson and Jean-François Harvey

This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details

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15 Jun 2021
News

Alumni Work to Reverse Bias Through Philanthropy

experiences with systemic racism. In late June, the NCF plans to announce its second round of grants, totaling $2 million, to community groups across the Commonwealth. See more from the online-only June Alumni Bulletin View Details

Keywords: Deborah Blagg

02 May 2016
Research & Ideas

Why People Don’t Vote--and How a Good Ground Game Helps

because they aren’t interested. “It’s simply that it was too costly for them to do so,” says Pons. Lowering the barriers even slightly had a dramatic impact on voter turnout and engagement. What’s more, a post-election survey administered... View Details

Keywords: by Michael Blanding; Communications; Communications

09 Mar 2021
News

Addressing Education Inequities Exacerbated by the Pandemic

During COVID-19 and Beyond. Closures of schools and other learning spaces have had an impact on 94 percent of the world’s student population; for low and lower-middle income countries, the impact has been up... View Details

Keywords: Jennifer Gillespie

10 Oct 2018
News

Building Paths to Success

team with 100 people, SVA partnered last year with 17 nonprofits focused on reducing economic and educational disadvantage among Australia’s neediest populations. Traill, who details his personal transformation and SVA’s rise in his new book, Jumping Ship, was able to... View Details

Keywords: Jill Radsken

01 Dec 2015
News

Giving Advice

(courtesy of Susan Wolf Ditkoff) The philanthropy economy is booming. Last year, America’s charitable giving totaled $358.38 billion, equaling 2.1 percent of GDP—a number last attained in prerecession 2004. With that growth have come a number of new options, including... View Details

28 Oct 2021
News

Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity

failure in the startup and tech ecosystems. I think the HBS community is particularly well-suited to be a problem-solver here. We have so many leaders in VC, startups, and entrepreneurship. Our alumni network literally runs the largest... View Details

Keywords: Margie Kelley

08 Mar 2018
News

How HBS Gives Back

the greater good. The piece details several initiatives, from Senior Lecturer Kevin Mohan’s position as chair of Boys Town to the students who work as mentors at the Gardner Pilot Academy through the Volunteer Corps to the Knowledge and Library Services staff’s work... View Details

19 Aug 2021
News

A Letter to My White Friends and Colleagues

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Steven Rogers Courtesy Steven Rogers On May 31st, 2020, six days after the murder of George Floyd, Steven Roger's daughter Ariel sent him a text. In it, she told her dad that the Black View Details

03 Apr 2019
News

Finding Common Ground

began to change in 2009, when a community activist challenged Shumway to get more deeply involved in addressing the issue. He responded by applying the same evidence-based problem-solving approach Cicero uses with its corporate clients... View Details

Keywords: Deborah Blagg

16 Nov 2017
News

The Business of Social Justice

corporate world, taking on the role of director of community relations for John Hancock Financial Services. “It was a huge shift for me, learning that, in a big, bureaucratic corporate culture, anytime you wanted to get your computer... View Details

Keywords: Jennifer Myers

30 Mar 2018
News

Fighting Poverty One Neighborhood at a Time

organization shares with other cities the three-pronged, neighborhood-based development strategy of mixed-income housing, a cradle-to-college education pipeline, and effective community wellness programs that helped to revitalize... View Details

14 Dec 1999
Research & Ideas

From Spare Change to Real Change: The Social Sector as a Beta Site for Business Innovation

healthy communities. Traditionally, businesses have supported the social sector in two different ways: they contribute their employees' time for volunteer activities, and they support community initiatives with money and gifts in kind.... View Details

Keywords: by Rosabeth Moss Kanter

23 Oct 2019
News

A Bid for the Future

sense, and that would still be a huge boon to the community that won the bid. But when the RFP landed in his inbox at the Virginia Economic Development Partnership (VEDP) later that same afternoon in September 2017, Moret found that... View Details

Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development

30 Jan 2018
News

Four Alumni Named as Presidential Leadership Scholars

Bush, and Lyndon B. Johnson. The HBS cohort includes: Tynesia Boyea-Robinson (MBA 2005), president and CEO of Reliance Methods, a consulting firm that provides human capital strategy and placement solutions for Fortune 500 clients, and author of Just Change: How to... View Details

04 Feb 2016
News

From Super Bowl to STEM Bowl

As big as it is, the Super Bowl has only fleeting impact on its annual host city. But a team of HBS alumni in Santa Clara, California, where Super Bowl 50 will be played this weekend, found a creative way to take advantage of the local... View Details

11 Apr 2018
News

The First Five Years: Regan Turner (MBA 2013)

of The Mission Continues? “I knew about The Mission Continues through my membership in the veterans group at the Kennedy School. A year after graduating from HBS, I was living in San Antonio and looking for a geographic change. I wanted to find a job that would allow... View Details

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