Collaborative Marketing - Publications - Faculty & Research

01 Jun 2007
News

Mission Possible

challenge: “How do we take what we do, collaborating with our many partners and clients, and increase our social impact one hundredfold? That’s our next big aspiration.” Gerald Chertavian (MBA ’92) Year Up www.yearup.org INTENSIVE... View Details

Keywords: Roger Thompson; Margie Kelley; Business Schools & Computer & Management Training; Educational Services; Social Assistance; Health, Social Assistance

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

up until the point (and even after) the company tumbled off a cliff. Indeed, HBS professor Mark Bradshaw and collaborators Scott Richardson and Richard Sloan found that pre-year 2000 forecasts and recommendations done by Wall Street... View Details

Keywords: by Ann Cullen; Financial Services

April 2025
Case

Techint: Strategic Choices for Community Impact

By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal

In early 2024 Erika Bienek, Chief Community Relations Officer at Techint, had to decide whether to invest in a new company-owned and operated technical school in Veracruz, Mexico, or invest instead in strengthening the city’s public education system. Techint, a global... View Details

Keywords: Technical Institutes; Community Relations; Social Impact; Argentina; Mexico; Brazil; Conglomerate; Stakeholder Management; Government And Business; Community Impact; Philanthropy; Business Conglomerates; Business Subsidiaries; Business Headquarters; Family Business; Decision Making; Private Sector; Public Sector; Education; Curriculum and Courses; Middle School Education; Secondary Education; Teaching; Training; Learning; Energy; Engineering; Construction; Values and Beliefs; Geography; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Government Legislation; Recruitment; Innovation and Invention; Disruptive Innovation; Knowledge; Resource Allocation; Industry Clusters; Infrastructure; Family Ownership; Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Business and Government Relations; Creativity; Reputation; Social and Collaborative Networks; Civil Society or Community; Social Issues; Poverty; Strategy; Construction Industry; Education Industry; Energy Industry; Industrial Products Industry; Manufacturing Industry; Steel Industry; Europe; Italy; Latin America; North and Central America; Mexico; North America; United States; South America; Argentina; Buenos Aires; Brazil

Citation

Educators

01 Jun 2019
News

City on a Hill

Education Leadership Project (PELP), a collaborative effort with the Harvard Graduate School of Education (HGSE) that employs management concepts and entrepreneurial strategies to improve student performance in large school districts. But... View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

01 Apr 2001
News

New Ventures New Gains

finalizing the plan with MIT collaborator Tim Tuttle and fellow Class of 2000 teammates Sarah Boatman (now director of strategic marketing) and Robert Dreyer (vice president of engineering). “We probably wouldn’t have pulled any... View Details

Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services

Web

HBS - Financials | From the Chief Financial Officer

will be directed toward transitioning HBS Online to a University-wide Learning Experience Platform, incorporating user-generated content to create a more personalized, engaging, and collaborative learning experience. The School’s fiscal... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

23 Sep 2008
First Look

First Look: September 23, 2008

individual-level data from an Indian software services firm to examine the effects of team familiarity and variation in market experience on multiple measures of performance for over 1,100 software development projects. Consistent with... View Details

Keywords: Martha Lagace

04 Dec 2012
First Look

First Look: December 4

resulting endogenous scarcity of informed investors exacerbates primary market collapses in bad times. Inefficiency arises because informed investors are a public good from the perspective of originators. All originators benefit from the... View Details

Keywords: Carmen Nobel

Publications