Business Goals - Publications - Faculty & Research

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

Citation

Educators

January 2024
Case

Frank Cornelissen: The Great Sulfite Debate (A)

By: Tiona Zuzul and Susan Pinckney

In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details

Citation

Educators

Purchase

19 Nov 2010
Research & Ideas

The Landscape of Integrated Reporting: An E-Book

make great progress in society. How can we get started down this path? One way is to introduce progressive ideas and practices that demonstrate to the world we care about more than profits. It's not that profits aren't important; no View Details

Keywords: by Nitin Nohria; Accounting

09 Apr 2012
Research & Ideas

Who Sways the USDA on GMO Approvals?

Many corporations have gotten good at pulling the levers of government to tilt the odds in their favor, weakening regulations or securing perks, justified or not, to further their business interests. Economists use the term... View Details

Keywords: by Michael Blanding; Food & Beverage; Biotechnology; Agriculture & Agribusiness

07 Jul 2020
Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details

Keywords: by Kristen Senz; Financial Services

24 Jul 2014
Op-Ed

Reform Tax Law to Keep US Firms at Home

Editor's Note. Given a veritable flood over the last year of corporate "inversions"—US companies that reincoporate in other countries to take advantage of favorable tax rates and business regulations—lawmakers in Washington D.C.... View Details

Keywords: by Mihir Desai; Pharmaceutical

03 Aug 2010
First Look

First Look: August 3

Baldwin, Bo Becker, and Vincent DessainHarvard Business School Case 210-040 Franz Humer, CEO of the Roche Group, must decide whether to mount a hostile tender offer for the publicly owned shares of Roche's biotechnology subsidiary,... View Details

Keywords: Martha Lagace

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

senior executives specializing in everything except sales. “The number of executives reporting to the CEO in the average S&P 500 company has doubled in the last 20 years,” says Frank V. Cespedes, a senior lecturer in the Entrepreneurial Management Unit at Harvard... View Details

Keywords: by Michael Blanding

07 Aug 2015
Research & Ideas

Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?

This week, President Obama and the Environmental Protection Agency released the final version of the Clean Power Plan, a major set of rules and incentives aimed at reducing greenhouse gas emissions from America's power plants. The plan requires each state to meet a... View Details

Keywords: by Carmen Nobel; Energy; Utilities

22 Apr 2002
Research & Ideas

Work, Family, Private Life: Why Not All Three?

own experiences and offered expertise as well as personal reflection on this all-too-common dilemma. Myra Hart a professor at Harvard Business School and an expert on gender in organizations, described her research and the outreach she's... View Details

Keywords: by Martha Lagace

23 Feb 2004
Research & Ideas

It’s Back to Business-Basics for Nonprofits

To transform lofty aspirations into quantifiable impact, nonprofits need to become more familiar with traditional business tools such as business plans, precise mission statements, and View Details

Keywords: by Manda Salls

10 May 2011
First Look

First Look: May 10

toward a goal of dodge detection (i.e., Is this person answering the question?) but rather toward a goal of social evaluation (i.e., Do I like this person?). Listeners were not blind to all dodge attempts,... View Details

Keywords: Sean Silverthorne

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

goal was to address "how we reinvent the business beyond the scope of current technology and market thinking," he says. To do this, George knew that managers needed some direction as to where to... View Details

Keywords: by Paul Michelman

24 Jun 2015
HBS Case

Upgrading School with a Startup Mentality

prioritizing customer satisfaction, and using technology to gather classroom data to create continuous improvement and personalization. In short, Ventilla is combining the mission of delivering high-quality, modernized education with an eventual View Details

Keywords: Re: John Jong-Hyun Kim; Education

01 Oct 2001
Research & Ideas

Five Questions for Stuart Gilson

restructuring as the process through which a company radically changes the contractual relationships that exist among its creditors, shareholders, employees, and other stakeholders. The goal of restructuring is to increase the overall... View Details

Keywords: by Sean Silverthorne

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a... View Details

18 Aug 2014
Research & Ideas

Have a Better Idea To Improve Health Care?

dissemination of ideas," says Richard G. Hamermesh., MBA Class of 1961 Professor of Management Practice at Harvard Business School, and a faculty steering committee member of the Forum, which is a joint collaboration between HBS and... View Details

Keywords: by Carmen Nobel; Health

01 Oct 2020
What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

has enough leverage to practice it. Boards of directors play an important role in championing the cause of stakeholders of all kinds. DF in AZ put it this way: “If a company promises a fundamental shift towards shareholder capitalism but doesn’t show any progress... View Details

Keywords: by James Heskett

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

Business Administration and Chair of the General Management Program at HBS. Gupta, whose current academic interests lie in mobile advertising, mobile payments, and mobile commerce, described the difficult landscape confronting marketers... View Details

Keywords: by Carmen Nobel; Advertising

05 Mar 2008
What Do You Think?

Where Will Management Innovation Take Us?

foresees. He quoted Thomas Malone's writing that "We are in the early stages of an increase of human freedom in business that may, in the long run, be as important a change for businesses as the change... View Details

Keywords: by Jim Heskett

Publications