Publications

12 PM – 1 PM EDT, 16 Mar 2016
Webinars: Trending@HBS

How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network

many firms who have few direct incentives to cooperate. The adaptation conundrum arises because commercial technologies generate value in disparate circumstances. To succeed on a large scale, the technology needs to spread into new View Details

March 2011
Case

Globant

By: Mukti Khaire, Gustavo A. Herrero and Cintra Scott

The case deals with an IT company born in Argentina in 2003 to provide software services to established companies in the developed world. After reaching sales of $57 million in 2010, the company ponders its next steps to achieve $500 million in revenues by 2015. View Details

Keywords: Talent and Talent Management; Entrepreneurship; Global Strategy; Growth and Development Strategy; Service Delivery; Software; Information Technology Industry; Argentina

June 2023 (Revised September 2023)
Simulation

Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

By: Sunil Gupta, Rajiv Lal and Celine Chammas

Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details

Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting

15 Dec 2023
News

Know Your HBS Staff: Ravi Mynampaty

16 May 2000
Research & Ideas

The Simple Economics of Open Source

sensible, potentially quite lucrative and, in a word, simple. Altruism is just a nice by-product. Looking For Drivers The phenomenon of open source has roots in a long tradition of sharing and cooperation in View Details

Keywords: by Martha Lagace; Technology

November 1992 (Revised December 1992)
Case

Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

By: Robert H. Hayes

The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details

Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry

Find at Harvard

21 Apr 2020
Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

change and uncertainty, and military frameworks play a foundational part of this training. A significant milestone was achieved in 2001 with the emergence of the Agile Manifesto, foundational principles... View Details

Keywords: by Euvin Naidoo

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

field-based cases, notes, and software models have been created for Entrepreneurial Finance. "I started the course to shed light on how individuals and teams identify... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

Spring 2013
Article

Salience in Quality Disclosure: Evidence from the U.S. News College Rankings

By: Michael Luca and Jonathan Smith

How do rankings affect demand? This paper investigates the impact of college rankings, and the visibility of those rankings, on students' application decisions. Using natural experiments from U.S. News and World Report College Rankings, we present two main... View Details

Keywords: Rank and Position; Demand and Consumers; Quality; Decisions; Newspapers; United States

Find at Harvard

Read Now

18 May 2021
Video

Competing in the Age of AI

February 2001 (Revised March 2003)
Case

Extricity Inc.

Extricity provides software that triggers and automates information flows between collaborating businesses. Its products interface with the legacy information systems already in use by customers, extract information from them, and send this information over the... View Details

Keywords: Product Positioning; Internet and the Web; Information Technology; Applications and Software; Information Technology Industry

Find at Harvard

25 Aug 2016
Blog Post

Why I Almost Didn’t Apply to HBS

school once or twice each year for club conferences and other events. My goal was to apply when I had the strongest chance of gaining admission, and when it made the most sense professionally. No matter... View Details

May 1997 (Revised July 1997)
Case

Vermeer Technologies (B): Realizing the Dream

By: Ashish Nanda

The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details

Keywords: Internet and the Web; Applications and Software; Business Startups; Product Development; Information Technology Industry

February 2006 (Revised October 2006)
Background Note

Introduction to Valuation Multiples

By: Robin Greenwood and Lucy White

Outlines the definition and applicability of financial multiples and their relationship to discounted cash flow analysis. View Details

Keywords: Cash Flow; Valuation

September–October 2013
Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry

SSRN

Read Now

December 1999 (Revised July 2000)
Case

Cimetrics Technology (B): Russian Perspectives

By: Lynn S. Paine

Presents the perspectives of two Russian software developers working for Cimetrics in Moscow. A central issue from the Russian perspective is whether a more structured and formal arrangement is needed for managing the Russian team. View Details

Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States

2012
Case

UFIDA (F)

By: F. Warren McFarlan, Donghong Li and Guo Jia

As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and the... View Details

Keywords: China; Strategy; China