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  • All HBS Web  (7,248)
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  • August 2016 (Revised July 2017)
  • Background Note

Brand Portfolio Strategy and Brand Architecture

By: Jill Avery
While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details
Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy
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Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)

    Ananth Raman

    Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

    Keywords: apparel; retailing; software
    • 14 Oct 2008
    • Research & Ideas

    Should You Bring Advertising Expertise In-House?

    services to "make" internally as opposed to what it buys in the marketplace. A firm may integrate "forward" into the channels used to distribute its output... View Details
    Keywords: by Sarah Jane Gilbert; Advertising
    • July 2001 (Revised December 2001)
    • Case

    American Express Interactive

    By: Lynda M. Applegate
    Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
    Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Financial Services Industry
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    Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
    • January 2019 (Revised October 2019)
    • Case

    Rural Taobao: Alibaba's Expansion into Rural E-Commerce

    By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
    Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details
    Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China
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    Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
    • February 2009 (Revised June 2019)
    • Case

    Cleveland Clinic: Transformation and Growth 2015

    By: Michael E. Porter and Elizabeth O. Teisberg
    The Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the organization into teams defined around patient needs, rather than traditional medical specialties. "Patients First!" takes shape as the... View Details
    Keywords: Health; Health Care Operations; Health Care Quality; Health Care; Strategy And Leadership; Strategy Development; Health Care and Treatment; Leading Change; Goals and Objectives; Growth and Development Strategy; Measurement and Metrics; Service Delivery; Organizational Change and Adaptation; Outcome or Result; Health Industry; Cleveland
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    Porter, Michael E., and Elizabeth O. Teisberg. "Cleveland Clinic: Transformation and Growth 2015." Harvard Business School Case 709-473, February 2009. (Revised June 2019.)

      Jeffrey J. Bussgang

      General Partner, Flybridge Capital Partners

      Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

      Jeffrey J. Bussgang is a Senior... View Details

      • August 2014
      • Case

      Netflix in 2011

      By: Willy Shih and Stephen Kaufman
      Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
      Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
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      Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.

        Benjamin C. Esty

        Benjamin Esty is the Roy and Elizabeth Simmons Professor of Business Administration at Harvard Business School. Over the years, he has taught a variety of courses ranging from advanced corporate finance and project finance to competitive strategy and leadership. He... View Details

        Keywords: financial services; financial services; financial services; financial services; financial services; financial services; financial services
        • 01 Oct 2012
        • Research & Ideas

        Better by the Bundle?

        bundle—known as an Extra Value Meal—for cheaper than the products would cost if purchased individually. “Bundling is pervasive in several markets, and it works in many cases” But those same customers might not value being given only the... View Details
        Keywords: by Dina Gerdeman
        • 28 Jul 2016
        • Op-Ed

        Where is TripAdvisor for Doctors?

        addition, they regard gathering such data as a poor use of their time. There is also the adverse-selection concern that doctors might avoid difficult cases and difficult patients to boost their ratings. 2.... View Details
        Keywords: by John A. Quelch; Health
        • September 2023
        • Case

        Diamond Standard

        By: Lauren H. Cohen, Zhaoheng Gong and Grace Headinger
        Cormac Kinney, Founder and CEO of Diamond Standard, was on a mission to transform the U.S. diamond market through unlocking the precious gems as market-traded assets. As a serial FinTech entrepreneur, he hoped to add an additional service to his vault: Carats. The... View Details
        Keywords: Tokenization; Fintech; Cryptocurrency; Liquidity; Digital; Rare Earth Minerals; Decentralized; Crypto Economy; Financial Product; Metals; Diamonds; Commodity; Assets; Financial Instruments; Financial Institutions; Financial Markets; Investment; Technological Innovation; Natural Resources; Business Startups; Currency; Financial Services Industry; United States
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        Cohen, Lauren H., Zhaoheng Gong, and Grace Headinger. "Diamond Standard." Harvard Business School Case 224-009, September 2023.
        • 05 Jul 2006
        • Working Paper Summaries

        What Roosevelt Took: The Economic Impact of the Panama Canal, 1903-29

        Keywords: by Noel Maurer & Carlos Yu
        • January 2007 (Revised October 2007)
        • Case

        Procter & Gamble: Organization 2005 (A)

        By: Mikolaj Jan Piskorski and Alessandro L. Spadini
        In response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes all the organizational designs used by Procter & Gamble from the 1920s... View Details
        Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Organizational Structure
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        Piskorski, Mikolaj Jan, and Alessandro L. Spadini. "Procter & Gamble: Organization 2005 (A)." Harvard Business School Case 707-519, January 2007. (Revised October 2007.)
        • Article

        Can You Cut 'Turn Times' Without Adding Staff?

        By: Ethan Bernstein and Ryan W. Buell
        The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a service crew member to discover how and whether his employees can speed up cleaning, checking, restocking, and... View Details
        Keywords: Employee Empowerment; Employee Motivation; Turnaround; Service Operations; Employees; Motivation and Incentives; Leadership; Air Transportation Industry; Japan
        Citation
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        Bernstein, Ethan, and Ryan W. Buell. "Can You Cut 'Turn Times' Without Adding Staff?" R1604K. Harvard Business Review 94, no. 4 (April 2016): 113–117.
        • Web

        The Dedication - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

        the vision of the School’s founders, who championed business administration as service for the public good—and they stand, in Dean Gay’s words, as View Details
        • January 2021
        • Article

        'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability

        By: Shawn A. Cole and A. Nilesh Fernando
        We examine the role of management in agricultural productivity by evaluating a mobile-phone based agricultural advice service provided to farmers in India. Demand for advice is high, and advice changes practices, increasing yields in cumin (28%) and cotton (8.6% for a... View Details
        Keywords: Agricultural Extension; Informational Inefficiencies; Technology Adoption; Agribusiness; Information; Mobile Technology; India
        Citation
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        Cole, Shawn A., and A. Nilesh Fernando. "'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability." Economic Journal 131, no. 633 (January 2021): 192–219.
        • 29 Nov 2018
        • Blog Post

        "There's No Substitute for Finding the Right Role": James Correa, MBA 2015

        When James Correa was coming to the conclusion of his military service as a logistics officer (Captain) in the US Army, "There was only one desire for View Details
        • September 2001 (Revised August 2004)
        • Case

        Rapid Rewards at Southwest Airlines

        By: Frances X. Frei and Corey B. Hajim
        Southwest Airlines is well known as the low-fare airline that has achieved ongoing financial success in one of the most financially troubled industries in the United States. Told from the perspectives of two Southwest customers--a frequent flier and a more typical... View Details
        Keywords: Customer Relationship Management; Air Transportation; Service Operations; Service Delivery; Air Transportation Industry
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        Frei, Frances X., and Corey B. Hajim. "Rapid Rewards at Southwest Airlines." Harvard Business School Case 602-065, September 2001. (Revised August 2004.)
        • September 2002 (Revised October 2002)
        • Case

        Bank of America (A)

        By: Stefan H. Thomke and Ashok Nimgade
        Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details
        Keywords: Motivation and Incentives; Problems and Challenges; Innovation and Management; Risk and Uncertainty; Change; Failure; Banks and Banking; Learning; Banking Industry
        Citation
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        Thomke, Stefan H., and Ashok Nimgade. "Bank of America (A)." Harvard Business School Case 603-022, September 2002. (Revised October 2002.)
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