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  • Profile

Brandon Gayle

multiple industries and acquire a tangible set of skills." Developing a deeper playbook Three years at Bain exposed Brandon to "several analytical projects in aerospace and defense: building models, gathering data, and market... View Details
  • Fast Answer

Transforming Health Care Delivery

href="http://www.library.hbs.edu/go/guidestar.html" target="_blank">GuideStar Pro - Information about the missions, programs, and finances of more than 1.7 million nonprofit organizations. View Details
  • Web

Negotiation - Course Catalog

hands-on negotiating experience. You will learn first by actually negotiating, and then by stepping back to compare your approach and results with others. You will be able to test your analytic ability and tactical skill, and to... View Details
  • 01 Dec 2019
  • News

From Das’s Desk

bring data and analytics technologies to precision medicine today. And this is just a partial list. There’s a new HBS podcast coming soon that will focus on business challenges and opportunities in the era of climate change. And Harvard... View Details
Keywords: podcasts; lifelong learning; alumni; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2001
  • News

Leng Lim: The Spiritual Face of Business

understanding of it,” he says. “In addition to wanting to gain some important analytical tools at HBS, I realized that there was a fruitful internal journey to be taken by coming to a place where I was not acquainted with the way of... View Details
Keywords: Julia Hanna; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • March 2024
  • Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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  • November 2018
  • Article

Global Evidence on Economic Preferences

By: Armin Falk, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman and Uwe Sunde
This article studies the global variation in economic preferences. For this purpose, we present the Global Preference Survey (GPS), an experimentally validated survey data set of time preference, risk preference, positive and negative reciprocity, altruism, and trust... View Details
Keywords: Economic Preferences; Economics; Behavior; Surveys; Analytics and Data Science; Global Range
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  • November 2018
  • Case

Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

By: Willy Shih, Paul Hong and YoungWon Park
Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details
Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Construction Industry; Japan
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  • 2017
  • Working Paper

Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity

By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the U.S. Census Bureau provide the standard measures of economic activity at the local level. However, these statistics typically appear only... View Details
Keywords: Economy; Analytics and Data Science; Local Range; Social and Collaborative Networks
Related
  • March 2024
  • Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
Related
  • January 2024 (Revised February 2024)
  • Course Overview Note

Managing Customers for Growth: Course Overview for Students

By: Eva Ascarza
Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details
Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Telecommunications Industry; Technology Industry; Financial Services Industry; Education Industry; Travel Industry
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  • Fast Answer

Real Estate Prices by City

How to find office & residential rental prices by major city worldwide. You may begin with: Moody’s Analytics CRE - Search millions of real estate data points that cover every commercially zoned property in the U.S.... View Details
  • January 2019
  • Case

Data.gov (Abridged)

By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States
Related
  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
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  • 21 Aug 2007
  • First Look

First Look: August 21, 2007

s/(s+f) is a good approximation and (ii) sharers (freeriders) obtain bandwidth larger (smaller) than s/(s+f). The paper constitutes a first step towards a general analytical foundation for scarce resource allocation in peer-to-peer... View Details
Keywords: Martha Lagace
  • Profile

Whitney Wilson

business problems they were solving.” After the Chamber, she accepted a consulting position with Deloitte in Washington DC where she “worked in the strategy and analytics practice for public sector clients. I focused my work around... View Details
  • 01 Jun 1997
  • News

Carla Small

counseling. We were the pioneers in a brand-new field," says Small, whose own family expanded three years ago, when she and her husband, Bob, had their son, Brendan. Eventually feeling the need for "a broader business perspective, more View Details
Keywords: Linda Goodspeed
  • 01 Jun 2010
  • News

Rethinking the MBA

teach experiential learning, you need faculty who can oversee projects and give guidance on project management. If you’re going to teach critical thinking, you need faculty who are practiced in critical, creative, or integrative thinking. Those are different from the... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 29 Jun 2022
  • Blog Post

Four Elements for Finding the Right Career Path

what is implicit is at the core of my work on the coaching process. In the Four Elements book, I lead the reader through this experience for each of the Elements. Gerdemen: How do you do that in the book? Butler: Most of us, when faced with a life decision, fall back... View Details
  • Profile

Rob Casper

experience; a creative way to build things by helping others become better and more efficient.” Making the transition from Marines to MBA is not always easy. “I’d never taken an accounting class before,” Rob says. “But the summer View Details