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December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

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Cookie Information | HBS Online

parties to provide advertising tailored to your interests on other websites, apps and services you visit. Pixel tags (also called web beacons clear GIFs) are typically invisible tags placed on certain pages of the Services but not on your... View Details

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

problems like advertising auctions and market design. The accelerating phenomenon has given rise to a new field within economics called the economics of digitization. Research from the field is quickly finding its way into practice,... View Details

Keywords: by Roberta Holland; Technology; Education

November 1982 (Revised June 1983)
Case

Casual Male: Off-Price Men's Apparel Retailing

By: Richard S. Tedlow

Keywords: Marketing Strategy; Advertising; Apparel and Accessories Industry

Citation

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15 Jan 2020
Video

Cem Boyner

Cem Boyner, Chair of Boyner Holdings, one of the largest retail groups in Turkey, describes how salespeople in his stores are instilled with a sense of how to serve customers in order to retain customer... View Details

02 May 2016
Research & Ideas

Why People Don’t Vote--and How a Good Ground Game Helps

Democracy has a dirty little secret. Despite the fever pitch over presidential primaries this year, the truth is there are few people actually voting. Before the most recent round of voting, only some 11 percent of eligible Democrats voted in the primaries, and the... View Details

Keywords: by Michael Blanding; Communications; Public Relations

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details

Keywords: Peter K. Jacobs

18 Nov 2019
Video

Adi Godrej

Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties... View Details

Jerry Della Femina

Della Femina was part of a new breed of executives that shook up the staid world of advertising in the late sixties. Wildly creative and eccentric, Della Femina pushed the envelope of provocative advertising... View Details

Keywords: Services

July 1993
Supplement

Ethics in Marketing

By: John A. Quelch

Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details

Keywords: Marketing Communications; Advertising

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19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the company will safeguard your... View Details

Keywords: by Michael Blanding; Retail

Stanley B. Resor

Though his wife Helen was the creative genius behind JWT’s ad campaigns, Resor was a pioneer in the business of advertising. Under his leadership, JWT became a leader, not only in print advertising, but also in radio advertising and... View Details

Keywords: Services

Will K. Kellogg

Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative View Details

Keywords: Food & Tobacco

06 Dec 2021
News

What's the Word?

Post·cook·ie (adj.) Cookies—those bits of data that track online browsing history and save your passwords—aren’t going anywhere. But third-party cookies that allow a shoe advertisement to follow you from page to page will become a thing... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and get something of value in return. That is the idea put forward... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

Thomas J. Burrell

Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He... View Details

Keywords: Services

May 2017
Case

Promontory, Inc.

By: Frank V. Cespedes and Amy Handlin

Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details

Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry

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