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  • All HBS Web  (1,931)
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  • 06 Dec 2021
  • News

What's the Word?

Post·cook·ie (adj.) Cookies—those bits of data that track online browsing history and save your passwords—aren’t going anywhere. But third-party cookies that allow a shoe advertisement to follow you from page to page will become a thing... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • 19 May 2020
  • Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the company will safeguard your... View Details
Keywords: by Michael Blanding; Retail
  • Video

Patrick Chalhoub

Patrick Chalhoub, CEO of Dubai-based luxury retailer Chalhoub, discusses how his business in the 1980s identified the luxury brands it sold in the region, and how the family developed the first Concept... View Details
  • January 2009
  • Teaching Note

Obama versus Clinton: The YouTube Primary (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for [509032]. View Details
Keywords: Internet and the Web; Media; Political Elections; Advertising Campaigns
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Deighton, John A., and Leora Kornfeld. "Obama versus Clinton: The YouTube Primary (TN)." Harvard Business School Teaching Note 509-038, January 2009.
  • June 1967 (Revised January 1968)
  • Case

WTS-Pharmacraft: Fresh Deodorant

By: Walter J. Salmon
Keywords: Marketing Channels; Marketing Strategy; Advertising
Citation
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Salmon, Walter J. "WTS-Pharmacraft: Fresh Deodorant." Harvard Business School Case 513-159, June 1967. (Revised January 1968.)
  • Career Coach

Laurie Matthews

of change. Her approach to coaching is based on 20+ years as an advertising agency account leader in New York City and her prior years as a teacher and counselor.  Laurie is now a Director in CPD and oversees relationships with 300+... View Details
Keywords: Consumer Products; Entrepreneurship; Hospitality; Retail
  • Fast Answer

Advertising: rates/costs

Where can I find typical advertising costs in various media? Use the View Details
  • November – December 2008
  • Article

Holding a Mirror up to Marketing

By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
Citation
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Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
  • May 2004 (Revised April 2005)
  • Case

United States Army

By: Rajiv Lal and Laura Coleman
After three months of close collaboration, the Leo Burnett USA/Worldwide agency and partner Cartel and Images advertising/creative team were poised to unveil to senior Army officials at the Pentagon their replacement to the "Be All You Can Be" campaign to help increase... View Details
Keywords: Advertising Campaigns; Decisions; Globalization; Recruitment; Management Teams; Marketing Strategy; United States
Citation
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Lal, Rajiv, and Laura Coleman. "United States Army." Harvard Business School Case 504-038, May 2004. (Revised April 2005.)
  • 2015
  • Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Advertising Industry; Advertising Industry
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Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
Keywords: by Dina Gerdeman
  • April 1978
  • Case

FTC and Listerine Antiseptic

By: Stephen A. Greyser
Keywords: Business and Government Relations; Misleading and Fraudulent Advertising; Pharmaceutical Industry
Citation
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Related
Greyser, Stephen A. "FTC and Listerine Antiseptic." Harvard Business School Case 578-166, April 1978.
  • May 2020 (Revised July 2020)
  • Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America
Citation
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Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Teaching Note 520-104, May 2020. (Revised July 2020.)
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

forecasting processes, while also trying to prepare for unexpected urgent orders and natural disasters. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107018 Google Advertising Harvard Business School... View Details
Keywords: Martha Lagace

    Bruce Barton

    In 1919, Barton co-founded the advertising agency for which he acted as president. Barton was responsible for helping to develop a more favorable public image for United States Steel after the Steel Strike of 1919. He also created many... View Details
    Keywords: Services
    • 01 Dec 2007
    • News

    Faculty Research Online

    HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the View Details
    Keywords: Arts, Entertainment; Finance; Broadcasting (except Internet); Information; Data Processing, Hosting, and Related Services; Information; Manufacturing
    • Web

    The High Art of Photographic Advertising: The 1934 National Alliance of Art and Industry Exhibition

    HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions The High Art of Photographic Advertising Introduction Photographic Exhibit Research Links... View Details

      Eldridge R. Johnson

      Johnson became a leader in the phonograph industry by introducing a number of technical innovations. He established a strong reputation for quality music and implemented an extremely effective advertising program, which ensured his... View Details
      Keywords: Fabricated Goods
      • 21 Apr 2003
      • Research & Ideas

      Will American Brands Be a Casualty of War?

      In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow over President Bush's handling of Iraq. In this e-mail... View Details
      Keywords: by Sean Silverthorne
      • Web

      Cookie Information | HBS Online

      parties to provide advertising tailored to your interests on other websites, apps and services you visit. Pixel tags (also called web beacons clear GIFs) are typically invisible tags placed on certain pages of the Services but not on your... View Details
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