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  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

With very clean emissions, 60 and 70 MPG fuel consumption, and lots of power, diesel compacts would provide stiff competition to hybrids. But GM has just lost its ability to develop small cars with the sale of its Opel subsidiary to... View Details
Keywords: by Staff; Auto
  • March 2012 (Revised September 2012)
  • Case

INRIX

By: Lynda M. Applegate and Ryan Johnson
Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan... View Details
Keywords: Entrepreneurship; Leadership; Business Growth and Maturation; Business Exit or Shutdown; Business Startups; Organizational Structure; Mobile and Wireless Technology; Competitive Strategy; Information Technology Industry; Service Industry; Washington (state, US)
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  • 18 Apr 2007
  • HBS Case

How Magazine Luiza Courts the Poor

so in an innovative manner, through virtual showrooms that use computers and sales staff to help customers navigate the store's inventory and make a purchase. "The company had an amazing influence on customer behavior," Frei... View Details
Keywords: by Julia Hanna; Retail
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

subsidies by permitting them to use Foreign Sales Corporations to exempt a fraction of export profits from taxation. Share prices of American exporters fell sharply on this news, and its implication that the WTO might force the United... View Details
Keywords: Martha Lagace
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007.... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • October 2014
  • Case

Mothercare, 2014

By: John R. Wells and Galen Danskin
In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255 UK stores and £128 million online, and was more than three times the size of its next biggest competitor, Mama and... View Details
Keywords: Retail; Turnaround; Strategy; Strategic Planning; Retail Industry; United Kingdom
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  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

seems to support this logic. First, consumers themselves report a greater sensitivity (or awareness) of price than of quantity. Second, in tracking the sale of snack foods we found that consumers reacted greatly to periodic changes in... View Details
Keywords: by Manda Salls
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

Srikant M. Datar, and Madhav Rajan Publication:14th ed. Prentice Hall, forthcoming (2012) Abstract Emphasizing the "different costs for different purposes," this text focuses on strategy and the decision-making process.... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the iPod and... View Details
Keywords: Martha Lagace
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

insight into how firms can realize the benefits of empowerment strategies while mitigating their risks. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54820 forthcoming Journal of Experimental Psychology: General... View Details
Keywords: by Sean Silverthorne
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

marketing communications at the company's North America Group, at the time of the launch. "We're positioning Coke Zero as a defender and celebrator of guy enjoyment." The strategy clicked with male soda drinkers. While men had... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

marketing, technical, and sales resources; extra post-sales support for installation, training, warranty, and field service; and liberal payment terms. While all of these services create value and loyalty among customers, none of them... View Details
Keywords: by Robert S. Kaplan
  • 07 May 2012
  • Research & Ideas

The Art of Haggling

integrative bargaining. The debate over which type of negotiation strategy is better has been raging since the early 1980s, when two books came out focusing on opposite sides of the issue. In You Can Negotiate Anything, Herb Cohen made an... View Details
Keywords: by Katie Johnston
  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

asymmetric battles often is the seemingly sudden end of a great firm. From the incumbent's perspective, every action it takes is rational. But the outcome is devastating. Disruption is the strategy that creates and capitalizes on... View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

show that the decline in auctions was not driven by changes in the type of sellers and items. Instead, seller incentives changed. We estimate the demand facing individual sellers at different points in time and document falling sale... View Details
Keywords: Sean Silverthorne
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But the ground beneath them... View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • 21 Oct 2014
  • First Look

First Look: October 21

literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy... View Details
Keywords: Sean Silverthorne
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a View Details
Keywords: Martha Lagace
  • Web

Courses by Faculty Unit - Course Catalog

Operations Management) Suraj Srinivasan Spring 2026 Q4 1.5 Strategy Execution Robert Simons Spring 2026 Q4 1.5 Systems for Scaling Ventures (SSV) (also listed under Entrepreneurial Management) Tatiana Sandino Spring 2026 Q3Q4 3.0... View Details