Publications

29 Oct 2020
Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

While all of these countries are part of the Organisation for Economic Co-operation and Development and all have high income per capita and advanced health care systems, each was affected differently by the pandemic. The United States,... View Details

Keywords: by Dina Gerdeman; Health

Article

Selling to Many Countries Within the U.S.

By: Frank V. Cespedes and Michael Wong

In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details

Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States

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April 2010
Case

George Martin at The Boston Consulting Group (A)

By: Leslie A. Perlow and Kerry Herman

George Martin, managing partner at The Boston Consulting Group, is worried as some of his best performers have recently pulled him aside to discuss the challenges they face managing the demands of their work lives with their desire for more predictable time with their... View Details

Keywords: Problems and Challenges; Work-Life Balance; Management Teams; Interpersonal Communication; Jobs and Positions; Employees; Consulting Industry; Boston

19 Nov 2012
Research & Ideas

LEED-ing by Example

parties) have issued executive orders requiring federal agencies to use environmentally preferable products and services whenever possible, as has the European Commission. These procurement policies are specifically aimed to "spur private sector View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

March–April 2020
Article

Avoid the Pitfalls of A/B Testing

By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley

Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details

Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media

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January 2008 (Revised March 2008)
Supplement

Mayhem on Madison (B)

By: A. Eugene Kohn and David Lane

Explains the approvals and construction process for a building to be constructed against neighborhood opposition above an operating bank branch in New York City. View Details

Keywords: Buildings and Facilities; Development Economics; Business and Community Relations; Conflict and Resolution; Urban Development; Real Estate Industry; New York (city, NY)

2004
Book

R&D Meets M&A: Proceedings of the 2003 Conference on Innovation and Creativity in Chemical R&D

By: Arthur A. Daemmrich

Keywords: Research and Development; Mergers and Acquisitions; Conferences; Innovation and Invention; Creativity; Science

Read Now

02 May 2012
What Do You Think?

Can the “Leadership Industry” Fulfill Its Promise?

ability to learn from "repeated failure" (Shadreck Saili), "a quest for integrity" (Adriano Pianesi), a combination of ego control and "ambition for the institution" (Bruno Coelho), communicating "where... View Details

Keywords: by Jim Heskett

January 2013 (Revised March 2013)
Case

Beth Stewart: Navigating the Boardroom

By: Boris Groysberg and Deborah Bell

After rising through the ranks of Corporate America, Beth Stewart has become a corporate director on the board of General Growth Properties. Stewart is struggling with how to address her mounting concerns over the financial health of the growing large publically traded... View Details

Keywords: Career Management; Women Executives; Women And Leadership; Boards Of Directors; Board Dynamics; Career Planning; Independent Directors; Leadership; Corporate Governance; Governing and Advisory Boards; Interpersonal Communication; Leadership Style; Personal Development and Career; Work-Life Balance; Real Estate Industry; United States

February 2008
Case

Moët Hennessy España

By: Tiziana Casciaro, Vincent Dessain and Elena Corsi

Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by... View Details

Keywords: Interpersonal Communication; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Performance Effectiveness; Groups and Teams; Food and Beverage Industry; Spain

January 2024
Case

Mariam Braimah: Designing a Career in Tech

By: Lakshmi Ramarajan, Hannah Riley Bowles and Michael Norris

In 2022, Mariam Braimah, a digital designer working at Netflix, is considering the next move in her career. She has spent several years at Netflix, and in her spare time, using her savings, has founded a design-focused fellowship program and a consumer insights company... View Details

Keywords: Business Startups; Interpersonal Communication; Entrepreneurship; Personal Development and Career; Power and Influence; Technology Industry; Nigeria; United States; New York (city, NY); San Francisco

April 1985 (Revised March 1986)
Case

Seven-Up Division of Philip Morris

By: Michael E. Porter and Edward J. Hoff

In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's... View Details

Keywords: Acquisition; Business Divisions; Debates; Profit; Production; Personal Development and Career; United States

March 2020 (Revised June 2023)
Case

Scaling Nextdoor

By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga

Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details

Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms

July 2020
Case

The Second City: The Future of ‘Yes, and…’

By: Francesca Gino and Jeff Huizinga

Leaders from The Second City, the legendary Improv comedy company, reflect on its broad portfolio of activities through the lens of future opportunities and growth. In particular, they discuss ways in which Second City can further invest in its professional arm, Second... View Details

Keywords: Workplace; Collaboration; Growth and Development; Opportunities; Communication; Organizational Culture

06 Jun 2012
What Do You Think?

Is Something Wrong with the Way We Work?

Summing Up Fixing the Way We Work There is a lot wrong with the way we work, but very little of this is due to new networking capabilities or communications technology. Neither can we blame increasing globalization and the demands of... View Details

Keywords: by James Heskett; Consulting

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

to their dismissal. A link between tenure and effectiveness We developed a simple model to analyze the relationship between coach tenure and effectiveness using NFL data from 2000 to 2015. The model used winning percentage as the outcome... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

January 2010 (Revised January 2014)
Case

Twitter

By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith

Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with... View Details

Keywords: Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web