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  • 12 Jul 2016
  • First Look

July 12, 2016

on preventing them. She outlines five tactics that research has shown to be effective: encourage reciprocity. You can build trust and prompt other parties to disclose strategic information by sharing information yourself. Ask the right... View Details
Keywords: Sean Silverthorne
  • September 2024
  • Article

The Human Side of the Future of Work: Understanding the Role People Play in Shaping a Changing World

By: Jochen I. Menges, Lauren C. Howe, Erika Hall, Jon M. Jachimowicz, Sharon K. Parker, Riki Takeuchi, Abhijeet K. Vadera, Ashley Whillans and Susan K. Cohen
For as long as there has been work, there has been a “future of work,” through humans’ ingenuity and drive to get things done easier, faster, and better. With the industrial revolution, efforts to shape a better future of work were dominated by improvements in... View Details
Keywords: Change; Labor
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  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

their advice because such dismissal threatens advisors’ sense of self-worth, leading them to judge seekers more harshly. Moreover, these effects are compounded by advisor expertise: expert advisors are more likely to punish seekers who... View Details
Keywords: Dina Gerdeman
  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

and academic excellence. Its suite of core student programs, such as "720," where business leaders addressed nearly half of the ninth-grade class about the importance of achievement in high school, and the Young Professionals... View Details
Keywords: Martha Lagace
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

differentiate "quality FDI" in several different ways. First, we look at the possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative industry characteristics including... View Details
Keywords: Sean Silverthorne
  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

increasingly successful claims of social scientists, backed by philanthropic foundations, on business education and the growing appeal of "scientific" approaches to decision-making and management. We also show that these... View Details
Keywords: Martha Lagace
  • 18 Dec 2012
  • First Look

First Look: December 18

puts the increasingly complex job of Chief Executive in a very real context. It serves as a practical guide by allowing you to walk alongside Jim as he takes on his new role and all its attendant challenges. Jim's story-developed in... View Details
Keywords: Carmen Nobel
  • Article

Men as Cultural Ideals: Cultural Values Moderate Gender Stereotype Content.

By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick, Susan Crotty, Jihye Chong and Michael I. Norton
Four studies tested whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using... View Details
Keywords: Gender Stereotypes; Stereotype Content; Individualism; Collectivism; Prejudice and Bias; Values and Beliefs; Culture; Gender
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  • 01 Dec 2016
  • News

Takeaways

Edited by April White Peter A. Gudmundsson photo by Susan Young Peter A. Gudmundsson photo by View Details
  • 2006
  • Book

Design-Inspired Innovation

By: James Utterback, Bengt–Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether and Roberto Verganti
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension... View Details
Keywords: Innovation and Invention; Product Design; Product Development
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  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

ridiculed Babson's forecasting methods, which were informed by his belief, based on his reading of Isaac Newton, that economic "actions and reactions" (or depressions and expansions) would always be equal. But Babson was able to... View Details
Keywords: Martha Lagace
  • 2015
  • Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
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  • June 2022
  • Case

Michelin’s Green Gold Bahia Program: Leaving With Grace

By: Sandra J. Sucher, Shalene Gupta and Susan J. Winterberg
In 2015, the top management of French tire-maker Michelin, was evaluating Michelin’s approach to divesting its rubber plantations ten years after incorporating a novel strategy.
In 2004, Michelin had a Brazilian rubber challenge. Its Bahía plantation had been hit... View Details
Keywords: Divestment; Supply Chain Management; Natural Resources; Corporate Accountability; Corporate Social Responsibility and Impact; Rubber Industry; Auto Industry; Brazil; France
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  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

virtuous cycles of exploitation and exploration by deliberately perturbing their own processes. We provide illustrations from Toyota and formulate testable hypotheses about the mechanisms of perturbation. Download the paper:... View Details
Keywords: Martha Lagace
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled View Details
Keywords: Martha Lagace
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

also—and crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a... View Details
Keywords: Martha Lagace
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

in common? Why do their extraordinary stories continue to amaze and inspire? In delivering the answers to those questions, I offer a remarkable template by which to judge those in our own time to whom the public has given its trust. The... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

decrease them during the downturn. Both results are in line with the behavior of inexperienced investors in experimental asset markets. The economic significance of young managers' actions is amplified by... View Details
Keywords: Martha Lagace