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Show Results For
- All HBS Web
(1,332)
- News (247)
- Research (966)
- Multimedia (5)
- Faculty Publications (696)
- August 2005
- Supplement
The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films (video)
By: Anita Elberse and John A. Quelch
Elberse, Anita, and John A. Quelch. "The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films (video)." Harvard Business School Video Supplement 506-701, August 2005.
- autumn 2005
- Article
Six Sigma Comes To Marketing
By: John A. Quelch and Brian Harris
Quelch, John A., and Brian Harris. "Six Sigma Comes To Marketing." European Business Forum 22 (autumn 2005): 33–35.
- February 1995 (Revised December 1996)
- Case
Braas GmbH (A)
By: John A. Quelch and Carin-Isabel Knoop
Quelch, John A., and Carin-Isabel Knoop. "Braas GmbH (A)." Harvard Business School Case 595-041, February 1995. (Revised December 1996.)
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- January 1993 (Revised November 1993)
- Case
Warner-Lambert Ireland: Niconil
By: John A. Quelch and Susan Smith
The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation. View Details
Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)
- Article
The Return of the Country Manager
By: John A. Quelch and Helen Bloom
Quelch, John A., and Helen Bloom. "The Return of the Country Manager." McKinsey Quarterly, no. 2 (1996): 31–43.
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- 2005
- Book
Problems and Cases in Health Care Marketing
Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- Article
Responsibility and Responsiveness: Black & Decker Designs a Recall
By: Craig Smith, John A. Quelch and Gael Simonson
Smith, Craig, John A. Quelch, and Gael Simonson. "Responsibility and Responsiveness: Black & Decker Designs a Recall." Design Management Journal 2, no. 4 (Fall 1991): 16–21.
- 01 Dec 1999
- News
African-American Alumni Conference Considers Success and the Bottom Line
The second annual HBS African-American Alumni Association (HBSAAAA) conference was held in Chicago, October 8-10. Titled "Creating and Preserving Wealth: Leading the Next Great Migration," the two-day conference attracted close to two hundred attendees. Organized View Details
Keywords: Mary Ellen Gardner
- September 2004
- Article
How Global Brands Compete
By: Douglas B. Holt, John A. Quelch and Earl Taylor
Holt, Douglas B., John A. Quelch, and Earl Taylor. "How Global Brands Compete." Harvard Business Review 82, no. 9 (September 2004): 68–75.
- Article
Don't Forget Latin America
By: Jon I. Martinez, John A. Quelch and Joseph Ganitsky
Martinez, Jon I., John A. Quelch, and Joseph Ganitsky. "Don't Forget Latin America." MIT Sloan Management Review 33, no. 2 (Winter 1992): 78–92.
- 1986
- Book
Cases in Consumer Behavior
By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
DeBruicker, F. Stewart, John A. Quelch, and Scott Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, NJ: Prentice Hall, 1986.
- 01 Oct 1997
- News
Class of 1997 Graduates with Distinction
proceedings was the presentation of the first-ever Dean's Award for service to the HBS community (see sidebar below). In the late afternoon, a ceremony featuring the remarks of John Crowley (MBA '97) and outgoing HBSAA president Catherine... View Details
- 01 Dec 1998
- News
Chalsty Fellowship Will Help Black South Africans Attend HBS
When John S. Chalsty (MBA '57) stepped down as CEO of Donaldson, Lufkin & Jenrette last February, his colleagues honored him and commemorated his nearly thirty years of distinguished service at the firm by... View Details
- Web
Financing New Ideas - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
in the US as well as European banks and financial institutions. John A. Shane explained, "[Doriot] felt that venture capital was not a uniquely American phenomenon. He felt the same kind of stimulus could... View Details
- 16 Oct 2014
- News
Reducing special-interest influence over government regulation
lead to problems of its own. David A. Moss, the John G. McLean Professor of Business Administration, has helped lead a team of scholars from across the country to examine how to mitigate or prevent... View Details
- 01 Jun 2007
- News
Alumni Books
Professional Property Development by John McMahan (MBA ’61) (McGraw-Hill) McMahan addresses the fundamentals of successful property development — marketing, financing, planning, designing, construction,... View Details
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Professor John Quelch provides some answers. Key concepts include: For decades, Ford has created specialized products for different countries while Toyota, Nissan, and Honda sold standard products under a... View Details