brand management - Publications - Faculty & Research

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

Business School and Professor in Health Policy and Management at the Harvard T.H. Chan School of Public Health. Even though Chipotle’s supply chain is shorter, with fewer intermediaries between supplier and restaurant, the use of local... View Details

Keywords: by Dina Gerdeman; Food & Beverage

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

spatial—that would normally separate them from their employees. They do so by cultivating the art of listening to people at all levels of their organization, and by learning to talk with those people in ways that are personal, honest, and authentic. Conversational... View Details

Keywords: Re: Boris Groysberg

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

Mintzberg argued that strategic planning techniques (such as scenario planning) do not work well for organizations because they typically fail to engage business managers and remain detached from everyday action. But Mikes says the... View Details

Keywords: by Kim Girard; Entertainment & Recreation

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

At the same time, he adds, there will be "a new set of management and pop psychology books with dubious claims ." Among the potential benefits making it highly relevant, according to David Skinner, is that "its output might... View Details

Keywords: by Jim Heskett

October 2019
Case

GRIT Fitness

By: Lynda M. Applegate and Olivia Hull

In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details

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03 Mar 2015
First Look

First Look: March 3

Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a ten-year, three-phase growth plan. The company aimed to be... View Details

Keywords: Sean Silverthorne

December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States

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20 May 2019
Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details

Keywords: by Michael Blanding

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

Social Change Lab at Stanford University; Robb Willer, professor of sociology at Stanford University; Mohsen Mosleh, associate professor at the University of Oxford; Gordon Pennycook, associate professor at Cornell University; and David Rand, professor of View Details

Keywords: by Avery Forman

28 Jun 2011
First Look

First Look: June 28

Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold... View Details

Keywords: Sean Silverthorne

13 Jul 2010
First Look

First Look: July 13

Bernstein, Jyun-Cheng Wang, and Yi-Ling WeiHarvard Business School Case 610-096 Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer... View Details

Keywords: Martha Lagace

02 Apr 2013
First Look

First Look: April 2

413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had... View Details

Keywords: Sean Silverthorne

15 Aug 2017
First Look

First Look at New Research and Ideas, August 15, 2017

2017 Washington, DC: American Public Health Association Public Health Preparedness: Case Studies in Policy and Management By: Howitt, Arnold M., Dutch Leonard, and David W. Giles, eds. Abstract—This book provides detailed accounts of a... View Details

Keywords: Sean Silverthorne

18 Nov 2008
First Look

First Look: November 18, 2008

for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436... View Details

Keywords: Martha Lagace

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring,... View Details

Keywords: Sean Silverthorne

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What... View Details

Keywords: by Manda Salls

05 Apr 2011
First Look

First Look: April 5

nation has contributed importantly to the success. His challenge is to allocate resources among new areas to explore for petroleum and new sources of energy and to develop managers with the capability of leading those businesses in the... View Details

Keywords: Sean Silverthorne

June 2011
Background Note

It's a Social World

By: Stephen P. Bradley and Nancy Bartlett

Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details

Keywords: Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web

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10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

consumers to vote also engenders brand loyalty by giving users more of a sense of ownership over products. Once a company opens those floodgates, however, they are essentially making a series of promises with consumers, whether they know... View Details

Keywords: by Michael Blanding; Advertising

March 2017 (Revised February 2025)
Case

Edwin Land: The Art and Science of Innovation

By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble

Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details