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Show Results For
- All HBS Web
(4,347)
- People (3)
- News (1,727)
- Research (1,811)
- Events (18)
- Multimedia (176)
- Faculty Publications (1,007)
- July 1989
- Background Note
What Is Marketing?
An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details
Keywords: Marketing
Bonoma, Thomas V., and Thomas J. Kosnik. "What Is Marketing?" Harvard Business School Background Note 590-007, July 1989.
- 12 Nov 2010
- Other Presentation
A Strategy for Sustaining Growth and Prosperity for Peru
This presentation draws on ideas from Professor Porter’s books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); "Strategy... View Details
Porter, Michael E. "A Strategy for Sustaining Growth and Prosperity for Peru." Institute for Strategy and Competitiveness, Urubamba, Peru, November 12, 2010.
- 2009
- Book
Commentaries and Cases on the Law of Business Organization
By: William T. Allen, Reinier H. Kraakman and Guhan Subramanian
Updated throughout, the Third Edition of Commentaries and Cases on the Law of Business Organization continues to provide a refreshingly accessible economic analysis perspective. The distinguished team of authors introduces and explains economic concepts in a way... View Details
Allen, William T., Reinier H. Kraakman, and Guhan Subramanian. Commentaries and Cases on the Law of Business Organization. 3rd ed. Aspen Publishing, 2009.
- 02 Apr 2011
- News
Insider Trading: Why We Can't Help Ourselves
- 30 May 2021
- News
A ‘Hungry Caterpillar’ Puzzle You Can Solve With Your Kids
Michael E. Porter
Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details
- 2001
- Book
Foreign Multinationals in the United States: Management and Performance
By: Geoffrey Jones and Lina Galvez-Munoz
In this volume, leading scholars in international business and business history examine the investments and performance of British, Canadian, French, German, Spanish and Japanese firms in the United States over time. They explore why so many foreign firms experience... View Details
Keywords: Investment; Multinational Firms and Management; Books; Management; Performance; Perspective; United States
Jones, Geoffrey, and Lina Galvez-Munoz, eds. Foreign Multinationals in the United States: Management and Performance. London: Routledge, 2001.
- March 2008 (Revised November 2008)
- Case
Sony Digital Entertainment, Japan
By: Anita Elberse
It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details
Keywords: Books; Marketing Strategy; Open Source Distribution; Competition; Mobile Technology; Media and Broadcasting Industry; Publishing Industry; Telecommunications Industry; Japan
Elberse, Anita. "Sony Digital Entertainment, Japan." Harvard Business School Case 508-071, March 2008. (Revised November 2008.)
- 20 May 2011
- News
B-School Gender Mix Changing, Slowly
- 2018
- Chapter
How Geography Shapes—and Is Shaped by—the Internet
By: Shane Greenstein, Avi Goldfarb and Chris Forman
Book Abstract: The first 15 years of the 21st century have thrown into sharp relief the challenges of growth, equity, stability, and sustainability facing the world economy. In addition, they have exposed the inadequacies of mainstream economics in providing answers to... View Details
Greenstein, Shane, Avi Goldfarb, and Chris Forman. "How Geography Shapes—and Is Shaped by—the Internet." In The New Oxford Handbook of Economic Geography, edited by Gordon Clark, Maryann Feldman, Meric Gertler, and Dariusz Wojcik, 269–285. Oxford: Oxford University Press, 2018.
- 2008
- Book
Predictable Surprises
By: Max Bazerman and Michael D. Watkins
Most events that catch us by surprise are both predictable and preventable, but we consistently miss (or ignore) the warning signs. This book shows why such "predictable surprises" put us all at risk, and shows how we can understand, anticipate, and prevent them before... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Leadership; Risk and Uncertainty; Behavior
Bazerman, Max, and Michael D. Watkins. Predictable Surprises. Paperback ed. Harvard Business School Press, 2008.
- 01 Dec 2014
- News
The art of the amateur online review
- 10 Mar 2013
- News
Six Ways We Get Sidetracked or Swayed
- 12 Feb 2013
- News
Clayton Christensen Wants to Transform Capitalism
- 24 Sep 2021
- News
Hubert Joly on the Heart of Business
Extreme Productivity
In Extreme Productivity, Pozen reveals his secrets to workplace productivity and high performance. The antidote to a calendar full of boring meetings and a backlog of emails, his book shows professionals how they can achieve their goals by making a critical... View Details
- July 1996
- Case
Edmund's--www.edmunds.com
Edmund's publishes an automobile price guide in books (600,000 units per year) and over the Internet (16,000 users a day and growing). The site can be visited at www.edmunds.com. In the marketplace, it makes money selling books. In the marketspace, they make their... View Details
Keywords: Business or Company Management; Digital Platforms; Marketplace Matching; Information Publishing; Information Industry; Auto Industry
Sviokla, John J. "Edmund's--www.edmunds.com." Harvard Business School Case 397-016, July 1996.
- 21 Jan 2015
- News
Re-designing the workplace
- 03 Dec 2013
- News