Web - Publications - Faculty & Research

2001
Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

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January 2001 (Revised April 2001)
Teaching Note

Lawyers & Leases TN

By: Richard G. Hamermesh and Michele Lutz

Teaching Note for (9-801-166). View Details

Keywords: Contracts; Negotiation; Entrepreneurship; Internet and the Web; Education; Education Industry

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2025
Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno

Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details

Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction

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2022
Working Paper

Getting on the Map: The Impact of Online Listings on Business Performance

By: Michael Luca, Abhishek Nagaraj and Gauri Subramani

We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details

Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry

November–December 2018
Article

Online Network Revenue Management Using Thompson Sampling

By: Kris J. Ferreira, David Simchi-Levi and He Wang

We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must... View Details

Keywords: Online Marketing; Revenue Management; Revenue; Management; Marketing; Internet and the Web; Price; Mathematical Methods

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January 2014
Teaching Note

Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)

By: John Quelch

Keywords: Advertising Media; Viral Advertising; Viral Marketing; Public Safety; Advertising; Marketing; Marketing Strategy; Internet and the Web; Digital Marketing; Media and Broadcasting Industry; Public Administration Industry; Oceania; Europe

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Web

Password Managers | Information Technology

only use Apple products. What about using my browser to store passwords? This is not recommended for sensitive accounts. Web browsers are fairly easy to break into, and lots of malware, browser extensions, and even honest software can... View Details

10 Jun 2013
Research & Ideas

How Numbers Talk to People

online travel company Expedia's US business. Joe was previously a Web analytics maven-and he still is-but his data-based problem-solving approaches have led to a variety of impressive promotions. Many of the Expedia investigations involve... View Details

28 Apr 2003
Research & Ideas

Shareholders Key to Corporate Reform

even more specific and linked to the performance of individual directors. Some large pension funds like CalPERS, as well as some smaller, socially based funds, are moving in this direction. These funds use their Web sites to publish their... View Details

Keywords: by Cynthia A. Montgomery & Rhonda Kaufman

15 Feb 2000
Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

corporate web site and all of the technology distributed inside the organization. While the web site is essentially the open door to the business, you still have to build the other capabilities using the... View Details

Keywords: by Staff

21 Jan 2009
First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social... View Details

Keywords: Martha Lagace

06 Dec 2021
News

3-Minute Briefing: Bonnie Kintzer (MBA 1987)

magazine’s current readership is 13,091,000. It is the third-largest monthly, paid magazine in the United States—and we’re going to turn 100 in February. Our web properties reach 41.4 million unique visitors monthly and 18 million social... View Details

Keywords: Jennifer Gillespie; publishing; digital transformation; change management; leadership; Publishing Industries (except Internet); Information

07 Feb 2018
News

Helping Startups Give Back

and exhilarating. “Everything was pro bono,” she shares. “I was point person for our legal team on charitable application documents, in charge of event planning, marketing, onboarding companies that pledged, and working with web... View Details

01 Dec 2002
News

Clusters and Competition

fascinating paradox that we've seen all over the world,” he observed. “In the age of globalization — with open markets, high-speed communication, and rapid transportation — location still matters.” For more on the role of clusters in economic competition, visit the... View Details

01 Mar 2008
News

Secrets Behind a VC Success Story

confronting challenges in the Third World. Meet Richard America (MBA ’63), who sees policy analysis and quality management as keys to development and economic justice. Web Extra “A National System of Income Supplementation” Sarah Talley’s... View Details

01 Dec 2004
News

Capitalizing Poetry

Lawrence. Barr told the New York Times (October 7, 2004) that the foundation intends to launch “the biggest and baddest Web site for poetry out there,” sponsor regional contests (patterned after the National Spelling Bee), and undertake... View Details

Keywords: poetry; Arts, Entertainment; Educational Support Services; Educational Services

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details

Keywords: by Martha Lagace; Web Services; Web Services; Web Services

May 2024
Supplement

Forest Park Capital (A)

By: Richard S. Ruback and Royce Yudkoff

During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details

Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Problems and Challenges; Web Services Industry; Web Services Industry; North America; Missouri

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March 2017
Case

Swagbucks

By: Jeffrey F. Rayport and Matthew G. Preble

In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details