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- Faculty Publications (1,249)
Show Results For
- All HBS Web
(2,179)
- News (438)
- Research (1,561)
- Multimedia (6)
- Faculty Publications (1,249)
- October 2011
- Case
Patricia Gottesman at Crimson Hexagon
By: Lena G. Goldberg and Mary Beth Findlay
After successful capital raises and significant progress in gaining market acceptance of its tools for analyzing public opinion, Crimson Hexagon's CEO prepares to address the company's investors on the question of exit strategy. View Details
Keywords: Corporate Strategy; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Policy; Web Services Industry; Web Services Industry
Goldberg, Lena G., and Mary Beth Findlay. "Patricia Gottesman at Crimson Hexagon." Harvard Business School Case 312-068, October 2011.
- May 2003 (Revised May 2004)
- Case
Submarino.com (B)
By: Lynda M. Applegate and Luiz Felipe Monteiro
Supplements the (A) case. View Details
Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Web Services Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal
Applegate, Lynda M., and Luiz Felipe Monteiro. "Submarino.com (B)." Harvard Business School Case 803-012, May 2003. (Revised May 2004.)
- January 2003 (Revised May 2003)
- Case
Yahoo!'s Stock-Based Compensation (D)
By: Paul M. Healy and Jacob Cohen
Supplements the (A) case. View Details
Healy, Paul M., and Jacob Cohen. "Yahoo!'s Stock-Based Compensation (D)." Harvard Business School Case 103-045, January 2003. (Revised May 2003.)
- March 2001 (Revised November 2002)
- Supplement
Amazon.com Update: January 2001- July 2002
Updates the Amazon.com series (9-800-330), (9-800-441), and (9-801-194). View Details
Applegate, Lynda M. "Amazon.com Update: January 2001- July 2002." Harvard Business School Supplement 801-392, March 2001. (Revised November 2002.)
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (A)
By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Web Services Industry; Web Services Industry
Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
- February 2022
- Article
OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online
By: Nancy Rothbard, Lakshmi Ramarajan, Ariane Ollier-Malaterre and Serenity Lee
We propose and test a relational boundary-blurring framework, examining how employees’ evaluations of colleagues’ characteristics drive their decisions to connect with colleagues as friends online. We use a multi-method approach across four studies to investigate how... View Details
Rothbard, Nancy, Lakshmi Ramarajan, Ariane Ollier-Malaterre, and Serenity Lee. "OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online." Academy of Management Journal 65, no. 1 (February 2022): 35–65.
- March 2016
- Article
To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- February 2000 (Revised August 2000)
- Case
Priceline.com: Name Your Own Price
By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
- November 1998
- Teaching Note
Working with your "Shadow Partner" TN
By: Richard L. Nolan
Teaching Note for (9-399-051). View Details
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
corporate web site and all of the technology distributed inside the organization. While the web site is essentially the open door to the business, you still have to build the other capabilities using the... View Details
Keywords: by Staff
- 2004
- Book
Introduction to e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. 2nd ed. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2004.
- Article
Search-Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches
By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang
Applying a "co-search" algorithm to Internet traffic at the SEC's EDGAR website, we develop a novel method for identifying economically-related peer firms and for measuring their relative importance. Our results show that firms appearing in chronologically adjacent... View Details
Keywords: Peer Firm; EDGAR Search Traffic; Revealed Preference; Co-search; Industry Classification; Perception; Internet and the Web; Investment
Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang. "Search-Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches." Journal of Financial Economics 116, no. 2 (May 2015): 410–431.
- August 2001 (Revised January 2002)
- Case
Votia Empowerment AB (A)
The founder of a Swedish company specializing in e-democracy examines the economics of her business and the value proposition it delivers to customers, including municipalities, unions, and companies. View Details
Hallowell, Roger H., and Cate Reavis. "Votia Empowerment AB (A)." Harvard Business School Case 802-002, August 2001. (Revised January 2002.)
- June 1999 (Revised May 2000)
- Exercise
Working with your "Shadow Partner" in the healthcare industry (A)
By: Richard L. Nolan
Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. This exercise is a more difficult version of Working with Your "Shadow Partner" and is intended for those with some previous Internet... View Details
Nolan, Richard L. Working with your "Shadow Partner" in the healthcare industry (A). Harvard Business School Exercise 399-177, June 1999. (Revised May 2000.)
- 2004
- Book
Silicon and the State: French Innovation Policy in the Internet Age
By: Gunnar Trumbull
Trumbull, Gunnar. Silicon and the State: French Innovation Policy in the Internet Age. Washington, D.C.: Brookings Institution Press, 2004.
- August 2015
- Article
Pricing and Efficiency in the Market for IP Addresses
By: Benjamin Edelman and Michael Schwarz
We consider market rules for transferring IP addresses, numeric identifiers required by all computers connected to the Internet. Transfers usefully move resources from lowest- to highest-valuation networks, but transfers tend to cause socially costly growth in the... View Details
Keywords: Externalities; Intermediaries; Market Design; Internet; Web Services Industry; Web Services Industry
Edelman, Benjamin, and Michael Schwarz. "Pricing and Efficiency in the Market for IP Addresses." American Economic Journal: Microeconomics 7, no. 3 (August 2015): 1–23. (lead article.)
- December 2000 (Revised October 2001)
- Case
adM@rt (B)
By: F. Warren McFarlan, David Lane and Carin-Isabel Knoop
Supplements the (A) case. View Details
McFarlan, F. Warren, David Lane, and Carin-Isabel Knoop. "adM@rt (B)." Harvard Business School Case 301-083, December 2000. (Revised October 2001.)
- October 1998
- Case
N2K, Inc.
By: Stephen P. Bradley and Howard Reitz
Bradley, Stephen P., and Howard Reitz. "N2K, Inc." Harvard Business School Case 799-017, October 1998.
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social... View Details
Keywords: Martha Lagace
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.