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  • All HBS Web  (1,636)
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    • News  (281)
    • Research  (1,242)
    • Events  (11)
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  • All HBS Web  (1,636)
    • People  (1)
    • News  (281)
    • Research  (1,242)
    • Events  (11)
    • Multimedia  (11)
  • Faculty Publications  (719)
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  • Web

Industrial Production & Materials - Business & Environment

pollutants that cause climate change. Transitioning to fossil-fuel free energy sources for these processes, improving efficiency and reducing waste, and bringing low-carbon alternatives to market could dramatically reduce greenhouse gas emissions. According to... View Details
  • 06 Dec 2021
  • News

Leadership in the Digital Age

age means being comfortable with uncertainty. These leaders know how to adopt new approaches quickly, they admit failure, and they welcome collaboration, Hill says. “Today’s leaders must be informed about View Details
Keywords: April White
  • 13 Jul 2020
  • News

Locally Grown

investing immediately, with the first check we received,” he says. The initial fundraising goal was $4 million; the fund has now raised $25 million. Aravaipa also had long-term vision. “This isn’t software,” Fenwick-Smith explains. Research, development, and View Details
Keywords: April White
  • 2024
  • Working Paper

The New Digital Divide

By: Mayana Pereira, Shane Greenstein, Raffaella Sadun, Prasanna Tambe, Lucia Ronchi Darre, Tammy Glazer, Allen Kim, Rahul Dodhia and Juan Lavista Ferres
We build and analyze new metrics of digital usage that leverage telemetry data collected by Microsoft during operating system updates across forty million Windows devices in U.S. households. These measures of US household digital usage are much more comprehensive than... View Details
Keywords: Mathematical Methods; Measurement and Metrics; Geographic Location; Behavior; Technology Adoption; Demographics
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Pereira, Mayana, Shane Greenstein, Raffaella Sadun, Prasanna Tambe, Lucia Ronchi Darre, Tammy Glazer, Allen Kim, Rahul Dodhia, and Juan Lavista Ferres. "The New Digital Divide." NBER Working Paper Series, No. 32932, September 2024.
  • August 2014
  • Case

Four Products: Predicting Diffusion (2014)

By: John Gourville
An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket. These four products form the basis to assess the drivers of new product adoption. In... View Details
Keywords: Product Diffusion; Innovation and Invention; Product Launch; Marketing; Demand and Consumers; Technology Adoption
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Gourville, John. "Four Products: Predicting Diffusion (2014)." Harvard Business School Case 515-023, August 2014.
  • Web

Timothy C. Draper | Baker Library

he cofounded Draper and Associates, later renamed Draper Fisher Jurvetson (DFJ). DFJ maintains a loosely affiliated network of semi-independent venture capital firms in the United States, Europe, Asia, and Latin America. The firm has funded notable View Details
  • 01 Mar 2004
  • News

The Business of Babies

The demand for babies by infertile couples and other would-be parents is huge — and little discussed. HBS professor Debora L. Spar addressed the market realities of adoption and scientific conception at the 2003 Alumni Health-Care... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • May 2024
  • Supplement

gWorks (A)

By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
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Ruback, Richard S., and Royce Yudkoff. "gWorks (A)." Harvard Business School Multimedia/Video Supplement 224-721, May 2024.
  • August 2020 (Revised March 2021)
  • Supplement

Migros Turkey: Scaling Online Operations (B)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details
Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
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Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (B)." Harvard Business School Supplement 621-027, August 2020. (Revised March 2021.)
  • 01 Dec 2017
  • News

Research Brief: Developing High-Tech Talent

How should employers and workers adapt to the new demands in today’s technologically driven workforce? Two recent reports by HBS professor Joseph Fuller examine innovative paths to training and building talent pipelines. The first report... View Details
Keywords: Dan Morrell
  • 24 Feb 2022
  • News

Why Becoming a Data-Driven Organization Is So Hard

  • February 2023
  • Case

Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)

By: Jorge Tamayo and Jenyfeer Martínez Buitrago
In 2020, Alejandro Simón, CEO of Sancor Seguros Group, a nearly 75-year-old cooperative that had become Argentina’s insurance leader, had to decide about the Group’s digital transformation strategy. The Group’s values and history needed to be considered during the... View Details
Keywords: Organizational Change and Adaptation; Digital Transformation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina
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Tamayo, Jorge, and Jenyfeer Martínez Buitrago. "Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)." Harvard Business School Case 723-422, February 2023.
  • 05 Jan 2023
  • News

6 Business Skills Every Engineer Needs

  • August 10, 2019
  • Editorial

E-Commerce Promised the World. Are We Happy With Our Purchase?

By: Louis Hyman and Kwelina Thompson
It has been 25 years since the first online transaction, but we are still struggling with the balance between convenience and security. View Details
Keywords: Technological Innovation; Technology Adoption; E-commerce; Consumer Behavior; Internet and the Web
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Hyman, Louis, and Kwelina Thompson. "E-Commerce Promised the World. Are We Happy With Our Purchase?" New York Times (August 10, 2019).
  • November 2001 (Revised September 2002)
  • Case

Four Products: Predicting Diffusion

By: John T. Gourville
One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
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Gourville, John T. "Four Products: Predicting Diffusion." Harvard Business School Case 502-045, November 2001. (Revised September 2002.)
  • 28 Jun 2022
  • News

Open Digital Platforms to Spur Innovation

  • 11 Feb 2019
  • Research & Ideas

The Business of Saving the Planet

"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details
Keywords: by Sean Silverthorne; Energy; Green Technology
  • September 1988
  • Case

Frontier Airlines, Inc. (A) (Condensed)

By: F. Warren McFarlan
Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details
Keywords: Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry
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McFarlan, F. Warren. "Frontier Airlines, Inc. (A) (Condensed)." Harvard Business School Case 189-074, September 1988.
  • 19 May 2015
  • News

Getting Ready for Success

Leanne Huebner (MBA 1997) was just out of college, working at her first job and volunteering her free time with foster children when a little girl asked: “Will you adopt me?” Just 22 and single, Huebner wasn’t in a position to raise... View Details
Keywords: Jill Radsken; Educational Services
  • September 2024 (Revised January 2025)
  • Exercise

Building an AI First Snack Company: A Hands-on Generative AI Exercise

By: Iavor I. Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
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Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024. (Revised January 2025.)
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